Media

Bundesliga doubles French-language options in sub-Saharan Africa with New World TV

Published

1 year ago

July 12, 2023

Bundesliga International has agreed a broadcast deal with New World TV to be able to show Bundesliga and Bundesliga 2 in French and selected local languages for the next three seasons. The deal, which officially begins at the start of the 2023-24 season, covers 22 francophone countries across sub-Saharan Africa.

As part of the deal, the broadcaster will hold non-exclusive Pay-TV rights to show the Bundesliga and Bundesliga 2, as well as the German Supercup, which takes place at the start of each season between league and cup winner, and the all-important Bundesliga play-off matches that take place at the end of every season. In its home market of Togo, New World TV has also acquired the Bundesliga’s Free-To-Air rights with a commitment to broadcasting one match per matchday FTA on its own sports channel, thereby extending the opportunity for fans across the nation to watch the best of German football.

We are delighted to join forces with our new and ambitious partner New World TV, as part of our multi-faceted, localised approach.

Peer Naubert, Chief Marketing Officer Bundesliga International
Furthermore, New World TV will work with the league and its partners to develop and implement a local content and marketing strategy which includes broadcasts in local languages such as Lingala, Wolof, Bambara, Dioula and Ewe, and further activations to enable a closer engagement with football fans across Francophone Sub-Saharan Africa.

Peer Naubert, Chief Marketing Officer of Bundesliga International, said: “We are delighted to join forces with our new and ambitious partner New World TV, as part of our multi-faceted, localised approach. As well as a range of transmissions in local African languages, New World TV provides a fresh perspective and furthers our offering to fans in Francophone Sub-Saharan Africa.

“The Bundesliga is the fastest growing league across the continent, and with more options to watch, as well as a range of digital and social media channels to engage with, we are committed to serving football fans in Africa and bringing them closer to the biggest matches and their favourite stars.”

Nimonka Kolani, Managing Director of New World TV, said: With the rights for the Bundesliga secured, New World TV can now broadcast one of the most prestigious national football leagues in the world. This new major partnership strengthens our position as one of the continent’s leading sports channels and the home of international football competitions, and we are looking forward to working with the team at Bundesliga International to showcase the ever-evolving storylines that come from Germany each week.”

The Bundesliga has a long history of giving African players the opportunity to shine on a global stage. Alongside the likes of Jay-Jay Okocha and Sammy Kuffour, Africans have left a great legacy on football in Germany and continue to do so, with players such as Sadio Mané and Sébastien Haller currently leading the line for FC Bayern München and Borussia Dortmund respectively, and Naby Keita rejoining the Bundesliga with SV Werder Bremen.

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Ambrose Ijeh

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How To Stream AC Milan vs Liverpool Match Online For Free

Published

2 months ago

September 17, 2024

Ambrose Ijeh

How To Stream AC Milan vs Liverpool Match Online For Free

An online streaming service has exclusive rights to the big Champions League match – but it’s easy to watch it for free.

Liverpool will be returning to the Champions League on Tuesday night, hoping to get back to winning ways on the opening night of the new campaign, facing old foes AC Milan.

The side, who previously faced Milan in the 2005 and 2007, suffered a 1-0 defeat against Nottingham Forest on Saturday, so they will be hoping to get back to winning ways this week.

However, Milan have also had a tumultuous ride so far, with the team currently in 9th after four games, despite a solid 4-0 win over Venezia at the weekend.

It’s shaping up to be a thrilling match, then, with both teams having plenty to prove, and you can watch it for free on Amazon Prime Video.

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Ambrose Ijeh

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Media

LaLiga Signs 2024-25 Broadcast Deal With China Media Group

Published

2 months ago

September 11, 2024

Ambrose Ijeh

LaLiga Signs 2024-25 Broadcast Deal With China Media Group

Spanish soccer’s top-tier LaLiga has unveiled state-run China Media Group (CMG) as its official broadcast partner in the country.

Through a deal announced today, CMG returns as a Chinese broadcaster of the 20-team Spanish league.

The tie-up has come with the 2024-25 campaign already four matchdays in and follows a memorandum of understanding between the two parties in late July.

Last season (2023-24), LaLiga action was shown in China by the Migu streaming service, while rights for 2024-25 have also been snapped up by the iQiyi digital broadcaster.

Javier Tebas, president of LaLiga, has said: “China remains a key market for LaLiga, and we are thrilled to bring our league’s unique passion and excitement to Chinese fans through one of the most influential media platforms in the country.”

Over the last few weeks, LaLiga has been scrambling to add more partners to its stable of broadcasters for this season.

Earlier this month, a significant deal across numerous African markets was unveiled with SportyTV, while mid-August saw BeIN Sports extend its exclusive rights deals across the Middle East and North Africa, and Asia-Pacific.

Domestically, DAZN and Movistar are the main rights-holders through deals running between 2022 and 2027.

Sportcal

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Ambrose Ijeh

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Belgium’s Pro League Launches Five-Season Domestic Rights Tender

Published

2 months ago

September 11, 2024

Ambrose Ijeh

Belgian soccer’s top-tier Pro League has gone to market with a domestic media rights tender for the five seasons between 2025 and 2030.

The tender was launched recently (September 9), and the Pro League is being strategically supported by the heavyweight IMG agency – through a deal unveiled last October – during the process.

The deadline for prospective rights-holders to submit bids is October 16, with a Pro League general assembly to then evaluate the bids on October 18.

Interested parties can obtain the tender documents by contacting tender2025@proleague.be.

The 16-team Pro League’s domestic and international rights are currently held by global sports streaming service DAZN – which acquired previous rights-holder Eleven Sports in 2023 – in a five-year deal running through the 2024-25 season. Eleven tapped sports agency Mediapro to distribute international rights in partnership with the league.

In total, eight rights packages are available for purchase – three specifically for the Pro League (others cover the second-tier Challenger Pro League and various domestic cup competitions).

A new development in this tender is that the packages are platform-neutral, meaning they cover both linear and streaming rights.

In terms of kick-off times for games across the five seasons covered by the tender, meanwhile, the Pro League has said these “remain virtually unchanged.”

IMG, meanwhile, also has a contract in place to collect and commercialize the Pro League’s fastpath data in a five-year agreement with European Leagues running from 2022-23 to 2027-28.