FIFA will reportedly not meet its $300m broadcast rights target for this summer’s Women’s World Cup, falling short by $100m. The Wall Street Journal (WSJ) revealed...
The north London club renewed their association with adidas four years ago and the apparel giant has delivered a series of outstanding, popular kits. Last season,...
United Media has inked a multi-year deal with the Association of Basketball Clubs of Spain (ACB) to pick up the exclusive broadcasting rights of Liga Endesa...
Wimbledon organisers has tapped LaLiga Tech for its content protection services to identify, analyse and remove illegal broadcast of its matches. LaLiga Tech’s Content Protection services...
Scotland Premier Football League will continue to be broadcast on the BBC in Scotland following a multi-year extension to the broadcast agreement between the SPFL and...
The central governing body for world football, FIFA has secured a sponsorship tie with the Chinese manufacturing and distribution company of dairy products and ice cream,...
Many brands are trying to come to the sponsor’s list. FIFA World Cup is one of the most influential international marketing platforms for any brand to...
The international football governing body, FIFA, has partnered with the entertainment content creation platform, TikTok. This new arrangement has been developed for multiple digital activations ahead...
The English Premier League club, Burnley FC, has extended it partnership with one of Asia’s leading betting platforms, BK8. As part of the deal, BK8 will...
The Confederation of African Football (CAF), on Thursday, posted commercial revenues of USD $125.2 million – a 17% year on year increase. The African football governing...
