Mengniu has become an official sponsor of the FIFA World Cup 26™ – to be hosted in Canada, Mexico and the United States – and the...
Novak Djokovic will be back on the court for the US Open series, playing the Western & Southern Open in Cincinnati, then moving to Flushing Meadows...
CFI Financial Group and Sheffield United are delighted to announce a significant commercial partnership for the upcoming Premier League 2023/24 season. The Dubai-headquartered global multi-asset broker,...
The sports broadcasting baron, Star Sports has bagged television rights for the ongoing FIFA Women’s World Cup 2023 which is being held in Australia and New...
Manchester United have penned a new 10-year deal with sportswear giants Adidas worth £900million across the course of the agreement. The fresh terms mark a significant...
The Serie A club, Genoa Cricket and Football Club (Genoa CFC) have announced a new sponsorship deal with Pulsee Luce e Gas, a fully digital brand...
The Serie A team, AS Roma have unveiled a new association with one of the leading online entertainment platforms, 678.com. With this development, 678.com has been...
The Vietnamese pay TV operator, Saigon Tourist Cable Television (SCTV) has acquired broadcast rights to the Spanish professional football competition, LaLiga. With the multi-year contract to...
The Premier League club, Fulham FC have unveiled an association with the Buckinghamshire-headquartered company, GRIDSERVE. In this development, GRIDSERVE has been named the electric vehicle partner...
Among the battles of the brands at the Women’s World Cup, no showdown likely means more dollar-wise than the one playing out between Adidas and Nike....