Marketing & Sponsorship

Jeep Sponsors Juventus Shirts In $77M (€69M) Deal Until Mid-2028

Juventus said on Tuesday U.S. carmaker Jeep will pay 69 million euros ($77.16 million) to become the Italian soccer club's…

7 months ago

EPL Renews Partnership With Avery Dennison

The English Premier League (EPL) has renewed its licensing agreement with Avery Dennison for another five seasons, extending the partnership…

7 months ago

UEC Proposes a 5% ‘Player Development Reward’ For Distributing UEFA Club Competition Fund

The Union of European Clubs (UEC) has proposed an overhaul of how UEFA distributes funds from its club competitions to…

7 months ago

Diageo Joins The FIFA World Cup 2026 Sponsorship Lineup

FIFA continues to land sponsors at an impressive rate for the 2026 World Cup co-hosted by Canada, Mexico, and the…

7 months ago

AS Monaco Extends Partnership With Zumub

AS Monaco have announced the extension of their partnership with Portuguese sports nutrition company Zumub, which will remain the club’s…

7 months ago

American Airlines Secures A 2026 World Cup Sponsorship Deal

American Airlines is the latest big-name corporation to partner with FIFA stumping up an undisclosed amount of dollars to become…

7 months ago

BetKing Launches JJ BallX with Massive ₦5 Million Giveaway

BetKing is thrilled to announce the official launch of JJ BallX, an exclusive, culturally localized street football-themed crash casino game…

7 months ago

U.S. Businessman Agrees Deal Acquires Reading

Former Wycombe Wanderers owner Rob Couhig has reached an agreement to buy Reading, the English League One club said on…

7 months ago

How To Watch Man City vs Wolves – TV Channel, Live Stream Details, Kick-Off Time

Manchester City have a chance to forge an advantage on their Premier League rivals in the race for Champions League…

7 months ago

Barcelona Pocket €1.5 million In One Hour From El Clasico Shirts

FC Barcelona unveiled the special edition Travis Scott shirts that the team will wear for next weekend’s El Clasico against…

7 months ago