The Saudi Pro League (SPL) has agreed a “a long-term strategic partnership” with Saudi Arabian Mining Company (Maaden) who will…
Coming just in time for kick-off, FIFA has announced a sponsorship with tech giants Lenovo and its Motorola Mobility smartphone…
US engine oil Valvoline has announced its sponsorship of the 2026 World Cup that will be co-hosted in its core domestic…
Sevilla FC have announced a global ticketing partnership with Viagogo, positioning the international resale platform as an official distributor for…
With UEFA’s top-tier club competitions heading into a new commercial era, Relevent Sports has unveiled the senior leadership team that…
West Ham United and London Stadium have signed new multi-year deals with BrewDog, making the independent brewer the official beer…
Borussia Dortmund has announced a major sponsorship change, replacing long-time front-of-shirt partner Evonik with Vodafone Germany for the 2025/26 season.…
Mediapro has been appointed by Concacaf to produce and distribute the broadcast signal for 30 World Cup 2026 qualifying matches.…
Spanish sportswear company Joma Sport has pulled off something of a masterstroke, securing a multi-year partnership with Brentford that will…
The UEFA Women’s Champions League has found a new home in the UK with Disney+ clinching a landmark five-year deal…