Qatar Airways has been named the Official Airline Partner of the Club World Cup 2025, giving the airline prime visibility…
The Confédération Africaine de Football (“CAF”) and TECNO concluded a Sponsorship Agreement making TECNO the Official Global Partner of the…
England’s match officials will be decked out in Puma kit following a multi-year deal agreed between the sportswear giant and…
The Croatian Football Federation (HNS) has agreed a sponsorship with Lidl Croatia who become the main sponsor of the men’s…
Juventus Academy annonce partnership with Inspired Education Group! Juventus is pleased to announce a new partnership with Inspired Education Group…
Automotive manufacturer Volkswagen will return to Uefa national tournament sponsorship with the Women’s Euro 2025 next month after it was…
Home appliances giant Midea has expanded its Asian Football Confederation (AFC) sponsorship to becoming a Global Supporter of the AFC’s…
The Bulgarian Football Union (BFU) has signed a new three-year deal with bookmaker operator efbet which becomes the main sponsor…
Real Madrid have continued to demonstrate their almost unmatched commercial pull – despite going trophyless this season – by securing…
Another week, another “game-changing partnership” at Arsenal. This time it’s TCL – the TV people – getting promoted from regional…