Italian giants Juventus have secured a new €408 million partnership with sportswear giant Adidas, extending their long-standing relationship for another…
Online Malta-based bookmaker Soft2Bet has agreed a two-year deal with Denmark’s Divisionsforeningenin to sponsor the second, third and fourth tiers…
In a landmark move aimed at strengthening grassroots football development, the Nationwide League One (NLO) has announced a strategic broadcast…
Atlético Madrid have pitched up in the City of Angels with “Casa Atleti,” a multi-day brand circus that’s part retail…
Paris Saint-Germain (PSG) have once again mixed football, fashion, and music. The French giants have teamed up with singing superstar…
FIFA has added online betting firm Betano as a regional sponsor for the Club World Cup, reigniting a previous partnership…
Everton have named Seat Unique as a founding partner of the soon-to-open Hill Dickinson Stadium, securing the company as their…
The Senior Special Assistant to the President on Grassroots Sports Development, Hon. Adeboye Anthony Adeyinka, has hailed the leadership of…
It will kit out the first teams of the men's and women's football and basketball squads. Real Madrid and Louis…
In a move that has sparked heated debate within the Nigerian football community, the Chairman of the Nigeria Premier Football…