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FIFA adds Booking.com as sponsor for the Women’s World Cup 2023

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The central governing body for world football, FIFA has secured a sponsorship tie with the travel firm, Booking.com.

Following the partnership, the brand has been named the official online travel sponsor of the FIFA Women’s World Cup 2023, which has begun today i.e. July 20 in Australia and New Zealand in July.

With the largest selection of outstanding accommodations, including over 28 million listings in more than 220 nations and territories worldwide, in addition to over 60,000 in the host nations of Australia and New Zealand alone, Booking.com is well-positioned to assist travellers and football fans in making hotel reservations.

Booking.com allows it to be simpler for everyone to book accommodations during the games. From hotels to vacation rentals and apartments and everything in between, the platform allows fans to take advantage of everything the host cities have to offer.

The FIFA Women’s World Cup is an occasion of culture and sport with the objective to strengthen relationships between local communities and fan bases in both countries. Booking.com has maintained its devotion to promoting top women’s sports by teaming up with the FIFA Women’s World Cup 2023, extending recent investments into women’s athletic endeavours.

The FIFA Women’s World Cup 2023 is anticipated to be the largest women’s sporting event ever. The opening fixture between New Zealand and Finland, in which the home side won by 1-0, saw a record-breaking attendance of 42,137.

Arjan Dijk, CMO and Senior Vice President at Booking.com, said, “Football is the world’s #1 passion, and when combined with the excitement and adventure of travel, the FIFA Women’s World Cup Australia and New Zealand 2023 tournament will create the perfect synergy for memorable experiences that last a lifetime. We’re excited to play a role in inspiring travellers and making it easier for everyone to book their accommodation through our user-friendly app that helps turn bucket list dreams into reality.”

FIFA, Chief Women’s Football Officer, Sarai Bareman, said, “We are thrilled to welcome Booking.com to our family of tournament sponsors and supporters ahead of the greatest FIFA Women’s World Cup ever. Fans from over 150 different countries of residence are bound for Australia and Aotearoa New Zealand over the next month to support their team and the tournament, and with Booking.com at their fingertips, many will be able to find great accommodation options throughout their stay.”

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Marketing & Sponsorship

DFB Betting Partner Interwetten Stops Making Markets In German Amateur Football

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Germany-based bookmaker Interwetten, a partner of the DFB, has stopped offering betting markets for all amateur matches in the country.

The decision was taken after news last month that police in Germany confirmed they are investigating potential betting related match-fixing in 17 lower-league matches.

Matches being investigated were from Germany’s professional third division (3. Liga), semi-professional fourth tier (Regionalliga) and amateur fifth tier (Oberliga). Authorities said they are looking into suspicious refereeing decisions and unusual behaviour from goalkeepers and defenders.

As well as pulling betting markets from the men’s and women’s amateur game (both on their domestic and international platforms), Interwetten have tightened their betting registration rules.

German-based customers can no longer register for its international platform, and international gamblers cannot register on the German platform.

“We very much welcome this decision by Interwetten,” says Dr. Holger Blask, CEO of DFB GmbH & Co. KG.

“This shows the partner’s sense of responsibility. We are both convinced that a controlled sports betting market with licensed sports betting providers ensures proper game play and thus the integrity of sporting competition, as well as best taking player protection into account.”

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Adidas Release Absolutely Stunning Jude Bellingham Signature Predator

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Adidas has unveiled its first ever Predator football boot in collaboration with Jude Bellingham, Named ‘Belligold’, the England midifelder helped design the premium look and colourway, with the Adidas Preadator Elite x Jude Bellingham set to debut at Estadio de Balaídos as Real Madrid take on Celta Vigo at the weekend.

Along with the Predator unveiling, Adidas has also released a signature Gazelle trainer and another Bellingham Originals clothing collection. There’s a consistent theme throughout, as the 21-year-old continues to take world football by storm. What most will care about, though, is the stunning Predators…

Featuring the soon-to-be iconic ‘JB’ logo – Jude Bellingham’s initials, of course – on the fold-over tongue, the Adidas Predator Elite comes in a sleek black and gold colourway with subtle detailing and accents throughout.

Winning the Champions League and La Liga in his first season at Real Madrid is certainly the inspiration for that colourway, and is further emphasised by the catching gold outsole adorning the soleplate the boot. Bellingham’s La Liga Player of the Year award is just reason for the gold and black colourway, too.

 

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Brazil Cracks Down On Unlicensed Bookmakers’ Club Sponsorships

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The Brazilian Football Confederation (CBF) said it will enforce a ban on club sponsorship by bookmakers across all levels of Brazilian football starting last Friday (11 October).

Clubs and leagues have been instructed to end deals with operators lacking approval from the Secretariat of Prizes and Bets (SPA), following orders from the Ministry of Finance.

This move affects five Série A clubs, including Grêmio, Corinthians, Bahia, and Palmeiras, all of which are sponsored by Esportes da Sorte – the company challenging the SPA’s licensing process.

Athletico Paranaense has already suspended its sponsorship with the company, though other clubs maintain their partnerships.

The CBF’s decision aligns with Brazil’s broader effort to regulate betting through a new licensing regime, aimed at controlling the rapidly growing sports betting market in the country.

The SPA has issued 90 licenses but faced criticism from betting companies left out of the process, such as Esportes da Sorte, which only holds a state-level license from Rio de Janeiro, now invalid nationally due to a recent ruling.

Brazil has been plagued by allegations of betting related match-fixing with the unlicensed betting market impacting not only the sporting integrity of Brazilian football but also the country’s broader economic and legal framework.

However, betting sponsorships have quickly become a crucial revenue source for many clubs.

The lights-out approach adopted by Brazil’s regulators differs from that in Europe where regulators have generally given betting operators more time to comply with new regulations amid growing concerns of the need to increase consumer protections. In Brazil the issue has been that regulation has not been fast enough to keep up with the explosion of bookmakers in the market and the clubs’ financial ecosystems.

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