Marketing & Sponsorship
Coca-Cola tops FIFA Women’s World Cup 2023 sponsors list
Many brands are trying to come to the sponsor’s list. FIFA World Cup is one of the most influential international marketing platforms for any brand to promote itself. All top brands like Adidas, Coca-Cola, Hyundai, Wanda Group, and Qatar Airways have become part of FIFA.
Women’s FIFA World Cup is the 9th edition which is going to begin from 20 July to 20 August 2023 in the previous 2019 Women’s FIFA World Cup United States was the defending champions
The competition will be held in Australia and New Zealand in 2023, making it the first Women’s World Cup to be hosted by two nations, the first FIFA senior championship for either men or women to be conducted across two confederations, and the first edition to take place in the Southern Hemisphere.

In any tournament, Sponsors are significant as well as supporting the programs financially and it helps promote the brand and help to make good Public Relations.
FIFA World Cup is the most significant opportunity for every brand to showcase innovative technological achievements, new releases, power of bands and enhance fans’ viewing experience to engage the audience and make them their regular customer.
New sponsor added in FIFA 2023
There are many sponsors for this tournament Visa, Xero, Cosco, Globant, CommBank, Jacob’s Creek, Inter Rapidisimo, and Team Global Express.
This time, the Unilever personal Care brand and FIFA are collaborating on a range of initiatives to help the growth of women’s football globally. This time 2023 FIFA World Cup is going to be a landmark moment for women’s football.
Specifically for the 2023 FIFA Women’s World Cup, there are some new names Dove, Lifebuoy and Lux, and Rexona.
The brand collaboration will be going to build on existing projects by Unilever brands, Rexona’s Breaking Limits program, and Dove Self-Esteem Project has created a positive impact among people, especially among Women to participate in any sports tournament.
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World Cup 20267 hours ago**Title:** Croatia confirm Slaven Bilic return as former West Ham boss replaces Zlatko Dalic **Meta Description:** Slaven Bilic has been appointed Croatia head coach for a second spell after Zlatko Dalic stepped down following the 2026 World Cup. **Slug:** croatia-confirm-slaven-bilic-return-head-coach **Alt Image Text:** Slaven Bilic during his unveiling as Croatia national team head coach — # Croatia confirm Slaven Bilic return as former West Ham boss replaces Zlatko Dalic Croatia have officially confirmed the return of Slaven Bilic as head coach, with the former West Ham United manager replacing Zlatko Dalic following the conclusion of the 2026 FIFA World Cup. Bilic returns to the national team after more than a decade away, ending a two-year absence from management as he begins a second spell in charge of his country. ## Bilic begins a second spell with Croatia The Croatian Football Federation (HNS) announced Bilic’s appointment after the Executive Committee unanimously approved the recommendation of federation president Marijan Kustic. Bilic previously managed Croatia between 2006 and 2012, guiding the national team through two European Championships before embarking on a successful club coaching career that included spells with West Ham United, West Bromwich Albion, Besiktas and Al-Ittihad. The federation believes his experience and deep understanding of Croatian football make him the ideal candidate to lead the next generation. ## Huge task replacing Zlatko Dalic Bilic succeeds one of the most successful managers in Croatia’s history. Dalic stepped down after the 2026 World Cup, bringing an end to a remarkable tenure that included a World Cup final, a World Cup semi-final and several memorable tournament campaigns. Federation president Marijan Kustic acknowledged the size of the challenge but expressed complete confidence in Bilic. > “I would like to once again thank Zlatko for the exceptional results he achieved during his tenure. It is not easy to follow in his footsteps, but we are convinced Slaven is the right person for this role.” Kustic added that Bilic’s international pedigree and extensive coaching experience were decisive factors behind the appointment. ## Bilic honoured to return Bilic described his return as the greatest honour of his coaching career and admitted he understands the expectations that come with leading one of international football’s most consistent tournament teams. > “I would like to thank President Kustic and the Federation’s leadership for the confidence they have shown in allowing me to lead the Croatian national team once again — the greatest honour for any Croatian coach.” The 57-year-old also praised the standards established under Dalic while insisting he is ready for the responsibility. > “I am fully aware of the high expectations that follow such a remarkable period under Zlatko Dalic, but anyone who takes charge of Croatia must be prepared for that because we are a football nation that lives and breathes its national team.” ## A new chapter begins Bilic now faces the task of building on Dalic’s legacy while preparing Croatia for the next international cycle. With a blend of experienced stars and emerging young talent at his disposal, Croatia will hope their returning manager can guide them to another successful era on the international stage.
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