Marketing & Sponsorship

Coca-Cola tops FIFA Women’s World Cup 2023 sponsors list



Many brands are trying to come to the sponsor’s list. FIFA World Cup is one of the most influential international marketing platforms for any brand to promote itself. All top brands like Adidas, Coca-Cola, Hyundai, Wanda Group, and Qatar Airways have become part of FIFA.

Women’s FIFA World Cup is the 9th edition which is going to begin from 20 July to 20 August 2023 in the previous 2019 Women’s FIFA World Cup United States was the defending champions

The competition will be held in Australia and New Zealand in 2023, making it the first Women’s World Cup to be hosted by two nations, the first FIFA senior championship for either men or women to be conducted across two confederations, and the first edition to take place in the Southern Hemisphere.

In any tournament, Sponsors are significant as well as supporting the programs financially and it helps promote the brand and help to make good Public Relations.

FIFA World Cup is the most significant opportunity for every brand to showcase innovative technological achievements, new releases, power of bands and enhance fans’ viewing experience to engage the audience and make them their regular customer.

New sponsor added in FIFA 2023
There are many sponsors for this tournament Visa, Xero, Cosco, Globant, CommBank, Jacob’s Creek, Inter Rapidisimo, and Team Global Express.

This time, the Unilever personal Care brand and FIFA are collaborating on a range of initiatives to help the growth of women’s football globally. This time 2023 FIFA World Cup is going to be a landmark moment for women’s football.

Specifically for the 2023 FIFA Women’s World Cup, there are some new names Dove, Lifebuoy and Lux, and Rexona.

The brand collaboration will be going to build on existing projects by Unilever brands, Rexona’s Breaking Limits program, and Dove Self-Esteem Project has created a positive impact among people, especially among Women to participate in any sports tournament.


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