Marketing & Sponsorship
Burnley FC renew sponsorship deal with betting platforms, BK8
The English Premier League club, Burnley FC, has extended it partnership with one of Asia’s leading betting platforms, BK8.
As part of the deal, BK8 will continue to remain as the official training wear partner of the club for the 2023/2024 season.
As per the agreement, BK8’s logo will continue to appear on men’s and women’s training apparel, in addition to LED signage throughout Turf Moor and on the club’s digital channels.
The agreement was first inked in August 2022 in which the worldwide betting brand was named Burnley FC’s official training wear partner. Moreover, the agreement supported the community efforts of Burnley FC in the Community, the club’s official charity.
The corporation wanted to make a difference in the community and contributed funds to assist with the award-winning charity’s health and wellbeing programmes. BK8 has offered assistance to numerous club charitable activities throughout the season prior to the upcoming campaign.
Stuart Hunt, Burnley FC, Director, said, “Through our extended partnership with BK8 we look forward to collaborating and growing our brands together for the upcoming season. In addition to the training wear sponsorship, the company are supportive of our charitable activities and are passionate about growing women’s football, which are key strategic areas for us as a Club. We look forward to developing these areas together throughout the partnership.”
BK8 EMEA, Managing Director, Michael Gatt, said, “We are thrilled to further strengthen our strategic partnership with Burnley FC, a Club that exemplifies resilience and has shown great determination in achieving success throughout last season. The tenacity of the Club aligns perfectly with our company’s ambition. We are excited to continue collaborating with Burnley, both on and off the pitch, as we jointly develop initiatives within the community. The progress we have made over the past year inspires us to continue driving meaningful change, and we are committed to making a lasting and positive impact through our partnership.”
Salauddin Sinnakandu, CEO of Outlast Sports & Entertainment, said, “We are delighted to witness the successful continuation of this partnership. We are fully committed to fostering a strong, collaborative relationship and expanding this exceptional collaboration with the club and the brand.”
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