Marketing & Sponsorship
Bundesliga Partners With YouTuber Mark Goldbridge
The Bundesliga has confirmed a plethora of headline-grabbing UK broadcast deals heading into the new season, including an eye-catching partnership with YouTuber Mark Goldbridge.
Sky Sports will remain the Bundesliga’s UK broadcast partner, continuing to show the Saturday evening “top match” and weekly highlights.
In addition, Prime Video has secured exclusive rights to all Sunday fixtures on a pay-per-view basis, covering promotion/relegation play-offs and the Franz Beckenbauer Supercup ahead of the 2026-27 season.
And under a new multi-year deal, the BBC will stream every Friday night game live on iPlayer and via its Sport website and app.
The campaign begins on Friday with Bayern Munich v RB Leipzig broadcast free-to-air across multiple platforms in the UK and Ireland.
But the headline announcement comes in the form of the Bundesliga’s big new YouTube strategy.
It has placed its trust in Goldbridge – a figure widely adored by some and widely mocked by others – who has won the rights to stream 20 Bundesliga matches this season in a first-of-its-kind deal.
Experts say the agreement presents a unique opportunity to access an audience otherwise unattainable for a mainstream channel such as the Bundesliga, in a way never taken seriously before.
“This decision doesn’t take the traditional approach where an exclusive partner is sought to maximise revenue. Instead, non-exclusive live rights have been granted to multiple partners for the same games,” commented Richards Davies, Partner in the sports team at law firm Charles Russell Speechlys.
“Whilst the content creators are very unlikely to be paying significant rights fees, they do represent an interesting part of the free-to-air mix. Goldbridge has a following that the Bundesliga official YouTube channel may not be able to access alone, so the deal recognises that some YouTubers may now have reached the status of mainstream channels that can move the needle on delivering eyeballs and engagement.
“As the media market continues to fragment, we are likely to see more of these non-exclusive, multi-platform deals in the future.”
Goldbridge’s stats are not to be scoffed at. His Manchester United-dedicated YouTube channel, The United Stand, has more than 2.1 million subscribers, and involves viewers watching his live reactions to United games.
The idea behind giving the content creator broadcasting rights is to offer the same experience, but with the bonus of also being able to watch the match live.
The 20 matches will be broadcast on That’s Football, a channel hosted by Goldbridge, whose real name is Brent Di Cesare, which has over 1.3 million subscribers.
In the wake of the announcement, a clip of Goldbridge declaring the Bundesliga “sh*t” in a 2021 episode of his show went viral online.
And ironically, the Bundesliga has also agreed a deal for The Overlap to show 20 matches this season, starting on Friday. A popular podcast with its own YouTube channel, The Overlap features some of English football’s biggest names including Roy Keane, Ian Wright and Gary Neville – who is not a fan of Goldbridge and once declared the content creator would never be invited on to his show.
Peer Naubert, Chief Executive Officer of Bundesliga International, said: “We are delighted to announce our new-look line up of great media partners as part of our multi-platform strategy in the UK and Ireland.
“Our approach is as diverse as our supporters: by combining established broadcasters with digital platforms and content creators, we are taking a progressive step in how top-level football can be experienced.
“This multi-layered strategy allows us to connect with more audiences across the UK and Ireland, giving every supporter the chance to engage with Football As It’s Meant To Be in the way that suits them best.”
The Bundesliga has also agreed a four-year deal with United Media for coverage in the Balkans and south-east Europe.
In recent weeks, Bundesliga rights have also been snapped up by DAZN in Japan and state-owned media and telecoms heavyweight Viettel in Vietnam, while the league also agreed an extension in Italy with pay-TV Sky Italia.
Insideworldfootball.com
LaLiga
The Messi Family Still Love Barcelona! Leo & Antonela Celebrate Son Thiago’s Birthday With A Blaugrana-Themed Party
The Messi Family Still Love Barcelona! Leo & Antonela Celebrate Son Thiago’s Birthday With A Blaugrana-Themed Party
Even though Lionel Messi now thrills fans in Miami, his heart clearly still beats for Barcelona. The Argentine legend and his wife Antonela Roccuzzo threw a spectacular FC Barcelona-themed party for their eldest son Thiago’s 13th birthday — complete with the club’s iconic Blaugrana colours, a Camp Nou-shaped cake, and the famous “Mes Que un Club” motto proudly displayed.
A Birthday Steeped In Barca Spirit
Photos and videos shared by Antonela on social media showed the family surrounded by vibrant Barcelona decor — a sea of red and blue balloons, a giant club crest, and even a backdrop of Camp Nou. Thiago, wearing Barca’s 2024/25 third kit with his name and age printed on the back, grinned as his parents captioned the moment:
“How wonderful it is to celebrate you, Thiagui! We love you so, so much.”
For fans, it was more than just a birthday — it was a reminder that the Messi family’s bond with Barcelona remains unbreakable, even three years after Leo’s emotional exit from the club.
View this post on Instagram
Barcelona: More Than A Club, More Than A Memory
Messi’s relationship with FC Barcelona runs deeper than football. From joining La Masia at 13 — the same age Thiago just turned — to lifting countless trophies, including the 2009 Sextuple, his journey defined an era of global football.
His records still stand tall: 672 goals, 778 appearances, and six Ballons d’Or during his time in Catalonia. But beyond the numbers, Messi represented Barcelona’s core — humility, artistry, and loyalty.
Even after leaving in 2021 due to financial struggles, Messi has never hidden his affection for the club and the city that gave him everything. The birthday celebration only reinforced that connection — a nod to where it all began.
Thiago Messi: Carrying The Torch
Born in Barcelona on November 2, 2012, Thiago has spent much of his life steeped in the world of football. He trained briefly with Barca’s youth academy before joining PSG’s setup when the family moved to Paris, and now shines at Inter Miami’s U-13 side.
Despite growing up in different countries, Thiago’s heart still leans toward the Blaugrana. He has even mentioned his admiration for Lamine Yamal and dreams of one day playing alongside the teenage sensation — a sweet echo of his father’s legacy.
But for Messi, the focus remains on joy, not pressure. He’s repeatedly said he doesn’t want to force his sons into football — yet gestures like this party show how much Barcelona remains a part of their family identity.
A Party Full Of Love And Legacy
The Messi family’s celebration wasn’t just a party — it was a tribute. A reminder that no matter where they live or play, Barcelona will always be home.
Marketing & Sponsorship
Inside The Sports Market: Why The Best Sport Blog Is More Than Just Scores
Inside The Sports Market: Why The Best Sport Blog Is More Than Just Scores
When you think about a sport blog, you might picture match highlights, game recaps, and maybe a few hot takes. But here at Sports Market International, we believe the best sport blog should offer more than that.
Sports today are not just about who won or who lost. They’re about the market that powers the game — sponsorships, fan engagement, athlete branding, and the business moves shaping the future. And that’s exactly where we come in.
Why Sports Market International Is Different
We cover:
-
The Sports Market Behind The Game → From billion-dollar broadcast rights to grassroots investments.
-
Athlete Branding → How stars like LeBron, Messi, or Alcaraz become more than athletes.
-
Fan Culture → The chants, the memes, the jerseys, the digital communities.
-
Global Trends → How sports in Africa, Asia, Europe, and the Americas intersect in today’s world.
The Fun Side Of Sports
Yes, we get serious about markets and strategy, but sports are also about joy. The last-minute goals, the unexpected underdog wins, the viral locker room celebrations — we bring that energy into every post.
Why We Aim To Be The Best Sport Blog
Because we don’t just write about sports. We live inside the sports market, connecting culture, business, and fans in one space. Whether you’re a casual fan, a die-hard supporter, or an industry insider, Sports Market International is built for you.
Marketing & Sponsorship
Borah Ndanyungu Reveals betPawa’s Vision In Unveiling Tekno
BY ADELU PRAISE DEBORAH
For Borah Omary Ndanyungu, betPawa’s Head of Local Marketing & CSR, the choice of Afro-pop sensation Tekno as the brand’s new ambassador was clear. “Tekno represents everything we stand for — energy, creativity, and breaking boundaries. His music inspires millions, just as football does. That’s why he’s the perfect face of betPawa,” Borah explained at the unveiling in Lagos.
The decision reflects betPawa’s strategy of blending sport, music, and culture to connect with Nigeria’s vibrant youth market. Coming just days after the brand invested ₦494 million in the Nigeria National League (NNL) through its Locker Room Bonus initiative, Tekno’s unveiling underscores the company’s twin approach of empowering players on the pitch while engaging fans off it.
Music meets mission
Tekno, famous for hits like Pana and Skeletun, said the collaboration felt natural. “From the studio to the stage, I’ve always been about breaking limits. That’s why betPawa felt like family. They’re creating opportunities, celebrating winners, and pushing boundaries in their own space. Together, we’ll keep inspiring Nigerians,” he said.
The company believes Tekno’s influence goes beyond entertainment. His wide appeal mirrors the unifying power of football, which is why betPawa sees him as the right figure to front campaigns that blend music, lifestyle, and sport.
Beyond gaming
For betPawa, Tekno’s unveiling is part of a broader push to define itself not just as a gaming operator but as a lifestyle brand. With its Locker Room Bonus reshaping football motivation in the NNL — giving ₦56,000 direct payments per winning player and ₦1.288m per team per victory — and Tekno’s appointment amplifying cultural reach, the brand is building strong links to communities across Nigeria.

From its 1,250% sports win bonus, the highest in Africa, to its ongoing grassroots initiatives, betPawa has carved a niche as a driver of empowerment. Adding Tekno strengthens that vision, ensuring the brand connects with music fans, football lovers, and youth eager for inspiration.
As the NNL gears up for its November kickoff and Tekno readies fresh music, the partnership is set to fuel a new wave of campaigns that celebrate ambition, creativity, and winning. For betPawa, the message is clear: Tekno is not just an ambassador, but a cultural symbol of everything the brand aspires to represent.
-
In The Other News3 days agoDollar To Naira Exchange Rate Today, December 2, 2025
-
AFCON 20253 days agoCameroon Drop Andre Onana For AFCON In Shock Squad Shake-Up
-
Premier League24 hours agoArne Slot Explains Bold Salah Decision As Liverpool Drop Points Against Sunderland
-
CHAMPIONS LEAGUE2 days agoChampions League Top Scorers 2025-26: Mbappe, Haaland, Osimhen Lead The Golden Boot Race
-
Serie A3 days agoDele Alli Sent Trial Warning After Scary Fall From Grace As Ex-Tottenham Midfielder Faces Slim Opportunities
-
Premier League3 days agoChloe Kelly: How England’s Euros Hero Found Herself Back On The Arsenal Bench And Down The Lionesses Pecking Order
-
Premier League3 days agoEnzo Fernandez Backs Chelsea As Serious Premier League Title Contenders
-
LaLiga3 days agoStop the Messi Comparisons: Yamal Faces Dangerous Pressure