Marketing & Sponsorship
Turkish Football Federation And Adidas Ink Ball Deal
The Turkish Football Federation (TFF) and Adidas have signed a three-year sponsorship deal, with the German sportswear consortium becoming the official match ball sponsor for all professional leagues in Turkey, the Ziraat Turkish Cup, the Turkcell Super Cup, and the Turkcell Women’s Football Super League.
TFF President İbrahim Ethem Hacıosmanoğlu welcomed the news: “We’ve reached an agreement with Adidas regarding the ‘Official Match Ball Sponsorship.’ Today, we officially launch this partnership.
“One of our primary goals is to ensure the development of our football and our players. To this end, we aim to create a football environment that meets international standards. We strive to utilize the latest technological advancements in all competitions and to increase the brand value of our football every day.
“To achieve these goals, we continue our collaborations with leading, innovative companies worldwide. Today, I am delighted to announce our agreement with Adidas, a leading brand in its field and returning to the field in our leagues.
“Adidas will provide balls to all teams competing in the Trendyol Super League, as well as the Trendyol 1st League, Nesine 2nd and 3rd Leagues, Turkcell Women’s Football Super League, Turkcell Super Cup, and Ziraat Turkish Cup. Adidas will once again strengthen Turkish football as our official match supplier.
“As the President of the Turkish Football Federation, I extend my gratitude to the Adidas family for this collaboration. I hope that this valuable agreement, which will contribute to the new successes of our teams, will be beneficial to Turkish football and the Adidas family.”
Adidas Turkey General Manager Hakan Atalay expressed his pleasure at being part of such a strong partnership in his speech. “We have come together to share an extremely exciting collaboration for Turkish football,” he said.
“This is not just a sponsorship; it is an investment in the field, the game, and the future.
“Being part of such a strong partnership is both a great pride and a significant responsibility for us. With our belief in Turkish football, we set out on this journey to create a value chain that extends from today to tomorrow and to make a long-term contribution to the development of this field. As Adidas, our commitment to football is not just a legacy of today, but a legacy of decades to come.”
Insideworldfootball.com
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