RB Leipzig’s new four-year partnership with Berlin-based payment provider Unzer is another example of Red Bull’s approach to brand building through strategic sports alliances. The deal, running through 2029, integrates Unzer into all ticketing, merchandising, and catering operations at Red Bull Arena.
Throughout its history, Red Bull has revolutionised sports marketing by creating an interconnected network of teams, events, and partnerships across multiple sporting environments beyond RB Leipzig, to include Red Bull Racing in Formula 1, Red Bull Salzburg, and the New York Red Bulls, while sponsoring athletes in extreme sports, motorsports, and football.
Each partnership serves multiple purposes, enhancing the fan experience while reinforcing Red Bull’s core messaging of speed, precision, and cutting-edge technology. By integrating advanced payment solutions, Red Bull continues to demonstrate its determination to stay at the forefront of technology.
At Red Bull Arena, fans don’t just see logos as they experience the brand through seamless digital interactions, enhanced stadium technology, and premium service delivery.
This approach has proven extraordinarily effective. Red Bull’s sports investments have generated billions in brand value, turning the company into a global powerhouse that transcends traditional advertising.
Insideworldfootball.com
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