Marketing & Sponsorship
GIG Logistics Sponsors Para-Athlete Eniola Mariam Bolaji For LA 2028
The Badminton Federation of Nigeria (BFN) has officially unveiled GIG Logistics (GIGL) as the sponsor of Nigeria’s Para-badminton sensation, Eniola Mariam Bolaji, in her journey to the Los Angeles 2028 Paralympic Games.
The announcement was made at a grand unveiling ceremony in Abuja on Thursday attended by top sports administrators, corporate leaders, and members of the sporting community, marking a new chapter in Nigeria’s drive to support its athletes on the world stage.
Eniola, currently ranked World No. 2, has enjoyed a phenomenal run in 2025, winning gold medals at the two Spanish Para-Badminton Internationals, Egypt Para-Badminton International, and the British & Irish Para-Badminton International in Wales.
She also made history with a bronze medal at the Paris Paralympics, becoming the first African to win a medal at the Olympics or Paralympics in badminton or para badminton.
With an unbeaten streak of 14 championships and 14 gold medals, Eniola stands as one of the most dominant athletes in global para-badminton.
The GIG logistics will cover sponsorship of Bolaji’s participation in at least three major championships yearly, in the next four years on the road to Los Angeles 2028 Olympic, covering travels, logistics, equipments and kits.
Speaking at the unveiling, Francis Orbih, Esq., President of the Badminton Federation of Nigeria, described the partnership as transformational.
“The partnership between the Badminton Federation of Nigeria and GIG Logistics for the sponsorship of our champion, Eniola Mariam Bolaji, is a powerful validation of her hard work, resilience, and world-class talent.
This collaboration goes beyond financial support; it represents belief, trust, and an investment in excellence. For Eniola, this sponsorship is not just a boost to her journey towards the Paralympic Games; it marks a defining chapter in the history of Nigerian badminton.
The BFN is proud to work with GIGL in breaking barriers, inspiring a new generation, and showcasing Nigeria’s potential in global badminton. Together, we are proving that with vision and partnership, greatness is inevitable.”
Eniola Bolaji, visibly moved by the support, expressed gratitude and renewed determination.“ I am very happy and motivated by this massive sponsorship going into upcoming major championships. I look forward to making you all proud. God bless GIG Logistics and God bless the Badminton Federation of Nigeria.”
Also speaking at the event, Sebastine Osita, Chief Executive Officer of GIG Logistics, reaffirmed the company’s commitment to empowering Nigerian athletes.
“Supporting Nigerian athletes is not just a choice; it is a responsibility. At GIG Logistics, we are in the business of possibilities. Every day, we connect people and businesses across Nigeria and the world, ensuring that distance is never a barrier to opportunity.
Our decision to sponsor Eniola goes far beyond her extraordinary talent on the badminton court. It is about her discipline, resilience, ambition, and her ability to inspire the next generation,” said Osita who was represented by Gloria Edozie, General Manager Business Services.
“At GIGL, we believe that when we invest in our athletes, we are not just funding individual careers, we are building national pride and showcasing the limitless potential of Nigerian talent.
This partnership is also a reflection of our broader commitment to inclusion, youth development, and targeted CSR initiatives that give young Nigerians the platform to thrive.
To Eniola, we say: your journey is a story we are honoured to be part of. Together, we will aim higher, work harder, and go further. At GIG Logistics, we don’t just move parcels, we move dreams, and today, we are proud to move yours.”
Chairman of the National Sports Commission (NSC), Shehu Dikko, commended the initiative, describing it as a milestone in sports development.
“It is indeed a great honour and excitement to witness this brilliant event. I must congratulate the President and executive members of the Badminton Federation of Nigeria for moving the sport in the right direction.
I must also thank the sponsors, GIG Logistics, for deciding to walk the talk by providing the enabling support for Eniola to achieve not just for herself but for the country.
This aligns with the vision of the National Sports Commission, and I believe GIG will deliver on their promises to make Eniola do the country and Africa proud.
“As the NSC, we are committed to supporting the Federation and Eniola to boost and sustain the gains and strides of badminton in Nigeria and beyond.
I must commend Eniola’s doggedness and determination to excel in spite of challenges, and we encourage her to continue to work hard, shine at all times, and inspire others, with the support of GIG Logistics.”
The sponsorship signals a major boost for Nigerian badminton, with Eniola now set to compete at upcoming Para-Badminton tournaments as she builds momentum towards Los Angeles 2028.
With this landmark partnership, the BFN and GIG Logistics have demonstrated that Nigerian athletes can rise to the world stage when given the right opportunities, setting a strong precedent for corporate support in sports development.
The well-attended sponsorship unveiling ceremony also had in attendance Cephas Lar, former BFN & BCA President, and General Abdullahi Maikano, President of the Organisation of Military Sports in Africa pouring encomium on the Badminton Federation.
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LaLiga
The Messi Family Still Love Barcelona! Leo & Antonela Celebrate Son Thiago’s Birthday With A Blaugrana-Themed Party
The Messi Family Still Love Barcelona! Leo & Antonela Celebrate Son Thiago’s Birthday With A Blaugrana-Themed Party
Even though Lionel Messi now thrills fans in Miami, his heart clearly still beats for Barcelona. The Argentine legend and his wife Antonela Roccuzzo threw a spectacular FC Barcelona-themed party for their eldest son Thiago’s 13th birthday — complete with the club’s iconic Blaugrana colours, a Camp Nou-shaped cake, and the famous “Mes Que un Club” motto proudly displayed.
A Birthday Steeped In Barca Spirit
Photos and videos shared by Antonela on social media showed the family surrounded by vibrant Barcelona decor — a sea of red and blue balloons, a giant club crest, and even a backdrop of Camp Nou. Thiago, wearing Barca’s 2024/25 third kit with his name and age printed on the back, grinned as his parents captioned the moment:
“How wonderful it is to celebrate you, Thiagui! We love you so, so much.”
For fans, it was more than just a birthday — it was a reminder that the Messi family’s bond with Barcelona remains unbreakable, even three years after Leo’s emotional exit from the club.
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Barcelona: More Than A Club, More Than A Memory
Messi’s relationship with FC Barcelona runs deeper than football. From joining La Masia at 13 — the same age Thiago just turned — to lifting countless trophies, including the 2009 Sextuple, his journey defined an era of global football.
His records still stand tall: 672 goals, 778 appearances, and six Ballons d’Or during his time in Catalonia. But beyond the numbers, Messi represented Barcelona’s core — humility, artistry, and loyalty.
Even after leaving in 2021 due to financial struggles, Messi has never hidden his affection for the club and the city that gave him everything. The birthday celebration only reinforced that connection — a nod to where it all began.
Thiago Messi: Carrying The Torch
Born in Barcelona on November 2, 2012, Thiago has spent much of his life steeped in the world of football. He trained briefly with Barca’s youth academy before joining PSG’s setup when the family moved to Paris, and now shines at Inter Miami’s U-13 side.
Despite growing up in different countries, Thiago’s heart still leans toward the Blaugrana. He has even mentioned his admiration for Lamine Yamal and dreams of one day playing alongside the teenage sensation — a sweet echo of his father’s legacy.
But for Messi, the focus remains on joy, not pressure. He’s repeatedly said he doesn’t want to force his sons into football — yet gestures like this party show how much Barcelona remains a part of their family identity.
A Party Full Of Love And Legacy
The Messi family’s celebration wasn’t just a party — it was a tribute. A reminder that no matter where they live or play, Barcelona will always be home.
Marketing & Sponsorship
Inside The Sports Market: Why The Best Sport Blog Is More Than Just Scores
Inside The Sports Market: Why The Best Sport Blog Is More Than Just Scores
When you think about a sport blog, you might picture match highlights, game recaps, and maybe a few hot takes. But here at Sports Market International, we believe the best sport blog should offer more than that.
Sports today are not just about who won or who lost. They’re about the market that powers the game — sponsorships, fan engagement, athlete branding, and the business moves shaping the future. And that’s exactly where we come in.
Why Sports Market International Is Different
We cover:
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The Sports Market Behind The Game → From billion-dollar broadcast rights to grassroots investments.
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Athlete Branding → How stars like LeBron, Messi, or Alcaraz become more than athletes.
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Fan Culture → The chants, the memes, the jerseys, the digital communities.
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Global Trends → How sports in Africa, Asia, Europe, and the Americas intersect in today’s world.
The Fun Side Of Sports
Yes, we get serious about markets and strategy, but sports are also about joy. The last-minute goals, the unexpected underdog wins, the viral locker room celebrations — we bring that energy into every post.
Why We Aim To Be The Best Sport Blog
Because we don’t just write about sports. We live inside the sports market, connecting culture, business, and fans in one space. Whether you’re a casual fan, a die-hard supporter, or an industry insider, Sports Market International is built for you.
Marketing & Sponsorship
Borah Ndanyungu Reveals betPawa’s Vision In Unveiling Tekno
BY ADELU PRAISE DEBORAH
For Borah Omary Ndanyungu, betPawa’s Head of Local Marketing & CSR, the choice of Afro-pop sensation Tekno as the brand’s new ambassador was clear. “Tekno represents everything we stand for — energy, creativity, and breaking boundaries. His music inspires millions, just as football does. That’s why he’s the perfect face of betPawa,” Borah explained at the unveiling in Lagos.
The decision reflects betPawa’s strategy of blending sport, music, and culture to connect with Nigeria’s vibrant youth market. Coming just days after the brand invested ₦494 million in the Nigeria National League (NNL) through its Locker Room Bonus initiative, Tekno’s unveiling underscores the company’s twin approach of empowering players on the pitch while engaging fans off it.
Music meets mission
Tekno, famous for hits like Pana and Skeletun, said the collaboration felt natural. “From the studio to the stage, I’ve always been about breaking limits. That’s why betPawa felt like family. They’re creating opportunities, celebrating winners, and pushing boundaries in their own space. Together, we’ll keep inspiring Nigerians,” he said.
The company believes Tekno’s influence goes beyond entertainment. His wide appeal mirrors the unifying power of football, which is why betPawa sees him as the right figure to front campaigns that blend music, lifestyle, and sport.
Beyond gaming
For betPawa, Tekno’s unveiling is part of a broader push to define itself not just as a gaming operator but as a lifestyle brand. With its Locker Room Bonus reshaping football motivation in the NNL — giving ₦56,000 direct payments per winning player and ₦1.288m per team per victory — and Tekno’s appointment amplifying cultural reach, the brand is building strong links to communities across Nigeria.

From its 1,250% sports win bonus, the highest in Africa, to its ongoing grassroots initiatives, betPawa has carved a niche as a driver of empowerment. Adding Tekno strengthens that vision, ensuring the brand connects with music fans, football lovers, and youth eager for inspiration.
As the NNL gears up for its November kickoff and Tekno readies fresh music, the partnership is set to fuel a new wave of campaigns that celebrate ambition, creativity, and winning. For betPawa, the message is clear: Tekno is not just an ambassador, but a cultural symbol of everything the brand aspires to represent.
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