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Los Angeles FC has given Los Angeles-based, Creative Artists Agency (CAA) the job of finding them bigger and better commercial deals worldwide.
CAA Sports handles some of the biggest accounts in the sporting world including, Formula 1, Red Bull Racing, and Riot Games, while in England, they’ve inked shirt sponsorship deals for Aston Villa, Newcastle, and Nottingham Forest.
The Son Heung-min connection with LAFC makes this whole thing click into place. CAA already represents him, so they know exactly how to package and sell his commercial appeal. When Son was at Tottenham, Korean companies couldn’t throw money at Spurs fast enough. Big name Asian brands were queuing up to get associated with anything Son-related while fans flocked to White Hart Land and then the Tottenham Hotspur Stadium.
LA has the biggest Korean community in America and Korean companies already love spending on LA sports as the LA Lakers found out about with their Bibigo deal from 2021.
That was a five-year agreement because Korean brands see LA franchises as the perfect way to reach their target audiences. Son’s personal endorsement portfolio is a who’s who of premium brands including Calvin Klein, Burberry, and Pepsi.
With LAFC’s current BMO shirt deal running out after 2026, CAA smells the opportunity to brand a club that already punches above its weight commercially. Seijan Gahng was just hired to be CAA boots on the ground to run their Asian partnerships from Seoul.
Insideworldfootball.com
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