Online trading platform eToro has completed a double sponsorship swoop in the Premier League, signing multi-year partnership extensions with both Everton and West Ham United.
The deals will see eToro remain as the official trading partner of both clubs – marking a renewed push to strengthen its visibility in the English top flight, where financial trading partners are all the rage.
A key focus of both renewals is the women’s game. eToro will continue to support the Everton and West Ham women’s teams as part of its wider ‘Loud Investing’ campaign, aimed at closing the gender investment gap by making investing more open and inclusive. The brand says its goal is to increase access to financial markets while backing the continued growth of women’s sport.
The move comes with prime exposure baked in. Everton’s new home – the Hill Dickinson Stadium at Bramley-Moore Dock – is ready for the new season. Over in East London, West Ham’s London Stadium pulled in the league’s highest average %capacity attendance last season, according to Inside World Football’s capacity tracker.
“Re-signing with West Ham United is about more than badges and billboards, it’s a chance to put financial empowerment at the heart of matchday culture,” added Stephanie Wilks-Wiffen, Director of Marketing at eToro.
“We’re also excited to deepen our partnership with Everton this season, backing both the Men’s and Women’s squads as part of our commitment to inclusion.
“By renewing [both partnerships], we can keep turning up the volume on our ‘Loud Investing’ campaign, empowering more women, athletes, and supporters to build the knowledge and confidence they need to take charge of their financial futures.”
Mark Rollings, Chief Partnerships Officer at Everton, added: “This renewal is not just about continuing a successful commercial partnership; it’s a clear signal of our shared ambition and commitment to community, education and inclusion.
“eToro’s focus on improving financial confidence and representation through its Loud Investing campaign complements our broader vision as a club – and we look forward to delivering impactful initiatives together that benefit our supporters, Men and Women’s players and the wider football community.”
West Ham United Executive Director, Nathan Thompson, concluded: “We are particularly proud to be helping eToro gain vital exposure of their ‘Loud Investing’ campaign. This awareness drive aims to help close the gender investment gap and at the same time make investing open, inclusive and accessible, something that aligns perfectly with our Clubs values.
“The partnership will continue to provide vital tools of education on investing for our domestic fanbase but also our international supporters. We look forward to continuing to support eToro connect with our growing global fan base to share their industry leading insights over the coming seasons.”
Insideworldfootball.com
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