Marketing & Sponsorship

Man City Seals Record £1bn Kit Deal

Manchester City have extended their kit partnership with Puma for at least another 10 years, with the contract understood to be worth a minimum of £1bn, making it the largest deal in the Premier League.

City initially signed a £65m-a-year deal with the German kit manufacturer in 2019 but the parties have agreed an extension until at least 2035, worth a record £100m a year to the club.

That figure surpasses the £90m deal signed by rivals Manchester United with Adidas in 2023, while champions Liverpool will also be with the same manufacturer from this season after agreeing a reported, external £60m a season.

City have enjoyed an unprecedented period of success since 2019, claiming four Premier League titles as well as the Treble two years ago, but finished last season without a major trophy.

Commercially, the two parties have achieved club record sales globally, according to City.

City Football Group (CFG) chief executive Ferran Soriano said: “We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.

“Puma have seamlessly integrated into our organisation, and we have enjoyed many historic moments together, engaging fans globally.”

Bbc.com

Lucky Maurice

Recent Posts

Victor Osimhen Reveals Odion Ighalo And Obafemi Martins Inspired His Super Eagles Career As He Nears Yekini’s Record

Super Eagles talisman Victor Osimhen has opened up on the Nigerian football legends who shaped…

8 hours ago

Chelsea Cult Hero N’Golo Kante In Talks For Shock Return To Europe At One Of Jose Mourinho’s Old Clubs

World Cup winner N'Golo Kante has emerged as the subject of a sensational transfer approach…

1 day ago

Xabi Alonso Speaks Out After Real Madrid Dismissal As He Makes Feelings On Players Clear In Emotional Statement

Xabi Alonso has broken his silence following his abrupt departure from Real Madrid, issuing a…

1 day ago

CAF Appoints Ghanaian Referee Daniel Laryea And South African Officials For AFCON 2025 Semi-Final Between Nigeria And Morocco

The Confederation of African Football (CAF) has announced the officiating team for the highly anticipated…

1 day ago

‘Probably Talking To Him Now’ – Ruben Amorim Backed For Sensational Premier League Return Just One Week After Man Utd Sacking

Ruben Amorim is being tipped for a sensational Premier League return just days after his…

1 day ago

Peller Promises Super Eagles’ Ademola Lookman ₦500,000 Per Goal Against Morocco At AFCON 2025

Nigerian TikTok star Habeeb Hamzat, popularly known as Peller, has promised Super Eagles winger Ademola…

1 day ago