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Saints Partner With OVG For Enhanced Matchday Experience

Saints Partner With OVG For Enhanced Matchday Experience

Having suffered with low attendances to finish the Premier League season, largely due to their championship-found fate being sealed as early as March, Southampton FC have appointed Oak View Group (OVG) to manage and upgrade all food and beverage operations at St Mary’s Stadium – with the club looking to modernise its matchday experience and boost fan engagement through improved hospitality.

The agreement will see OVG – already a major player in venue operations at high-profile UK sites like Wembley and Anfield – take control of both general concourse offerings and premium hospitality catering. Plans include introducing quicker grab-and-go food options, revamped menus, and streamlined service in an effort to cut wait times and improve overall fan satisfaction.

Greg Baker, Chief Revenue Officer for Southampton Football Club said: “We’re delighted to be entering this new partnership with OVG, which represents a significant step forward in enhancing the food and beverage experience for our fans. This collaboration will elevate the quality of service and broaden the variety of food offerings to create an enjoyable experience at St Mary’s.

The partnership reflects OVG’s growing footprint in the UK sports sector, where it has recently expanded through deals with City Football Group and catering operations at Manchester City’s Etihad Stadium.

Mark Donnelly, Chief Operating Officer at OVG International, said: “We’re delighted to be partnering with such a historic and respected club as Southampton FC.

“St Mary’s is an iconic venue, and we’re excited to bring OVG’s signature hospitality experience to its fans. From premium offerings to everyday matchday favourites, our goal is to deliver exceptional food and drink, week in, week out. This partnership represents another important step in the growth of our UK footprint and deepens our commitment to elevating the hospitality experience across football clubs nationwide.”

Michalis Fragkiadakis, Senior Vice President of Hospitality Strategy at Oak View Group, added: “We’re proud to be partnering with Southampton FC and excited to bring our innovative approach to hospitality, raising the bar for food and drink at one of the country’s leading football clubs. We are fans first and believe food and drink are central to the fan experience, and we’re committed to doing this at every level at St Mary’s.”

Insideworldfootball.com

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The Messi Family Still Love Barcelona! Leo & Antonela Celebrate Son Thiago’s Birthday With A Blaugrana-Themed Party

Lionel Messi and Antonela Roccuzzo celebrate son Thiago Messi’s 13th birthday with Barcelona-themed decorations

The Messi Family Still Love Barcelona! Leo & Antonela Celebrate Son Thiago’s Birthday With A Blaugrana-Themed Party

Even though Lionel Messi now thrills fans in Miami, his heart clearly still beats for Barcelona. The Argentine legend and his wife Antonela Roccuzzo threw a spectacular FC Barcelona-themed party for their eldest son Thiago’s 13th birthday — complete with the club’s iconic Blaugrana colours, a Camp Nou-shaped cake, and the famous “Mes Que un Club” motto proudly displayed.

A Birthday Steeped In Barca Spirit

Photos and videos shared by Antonela on social media showed the family surrounded by vibrant Barcelona decor — a sea of red and blue balloons, a giant club crest, and even a backdrop of Camp Nou. Thiago, wearing Barca’s 2024/25 third kit with his name and age printed on the back, grinned as his parents captioned the moment:

“How wonderful it is to celebrate you, Thiagui! We love you so, so much.”

For fans, it was more than just a birthday — it was a reminder that the Messi family’s bond with Barcelona remains unbreakable, even three years after Leo’s emotional exit from the club.

 

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A post shared by Antonela Roccuzzo (@antonelaroccuzzo)

Barcelona: More Than A Club, More Than A Memory

Messi’s relationship with FC Barcelona runs deeper than football. From joining La Masia at 13 — the same age Thiago just turned — to lifting countless trophies, including the 2009 Sextuple, his journey defined an era of global football.

His records still stand tall: 672 goals, 778 appearances, and six Ballons d’Or during his time in Catalonia. But beyond the numbers, Messi represented Barcelona’s core — humility, artistry, and loyalty.

Even after leaving in 2021 due to financial struggles, Messi has never hidden his affection for the club and the city that gave him everything. The birthday celebration only reinforced that connection — a nod to where it all began.

Thiago Messi: Carrying The Torch

Born in Barcelona on November 2, 2012, Thiago has spent much of his life steeped in the world of football. He trained briefly with Barca’s youth academy before joining PSG’s setup when the family moved to Paris, and now shines at Inter Miami’s U-13 side.

Despite growing up in different countries, Thiago’s heart still leans toward the Blaugrana. He has even mentioned his admiration for Lamine Yamal and dreams of one day playing alongside the teenage sensation — a sweet echo of his father’s legacy.

But for Messi, the focus remains on joy, not pressure. He’s repeatedly said he doesn’t want to force his sons into football — yet gestures like this party show how much Barcelona remains a part of their family identity.

A Party Full Of Love And Legacy

The Messi family’s celebration wasn’t just a party — it was a tribute. A reminder that no matter where they live or play, Barcelona will always be home.

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Marketing & Sponsorship

Inside The Sports Market: Why The Best Sport Blog Is More Than Just Scores

Sports fans cheering in a stadium, representing the global sports market and fan culture.

Inside The Sports Market: Why The Best Sport Blog Is More Than Just Scores

When you think about a sport blog, you might picture match highlights, game recaps, and maybe a few hot takes. But here at Sports Market International, we believe the best sport blog should offer more than that.

Sports today are not just about who won or who lost. They’re about the market that powers the game — sponsorships, fan engagement, athlete branding, and the business moves shaping the future. And that’s exactly where we come in.

Why Sports Market International Is Different

We cover:

  • The Sports Market Behind The Game → From billion-dollar broadcast rights to grassroots investments.

  • Athlete Branding → How stars like LeBron, Messi, or Alcaraz become more than athletes.

  • Fan Culture → The chants, the memes, the jerseys, the digital communities.

  • Global Trends → How sports in Africa, Asia, Europe, and the Americas intersect in today’s world.

The Fun Side Of Sports

Yes, we get serious about markets and strategy, but sports are also about joy. The last-minute goals, the unexpected underdog wins, the viral locker room celebrations — we bring that energy into every post.

Why We Aim To Be The Best Sport Blog

Because we don’t just write about sports. We live inside the sports market, connecting culture, business, and fans in one space. Whether you’re a casual fan, a die-hard supporter, or an industry insider, Sports Market International is built for you.

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Marketing & Sponsorship

Borah Ndanyungu Reveals betPawa’s Vision In Unveiling Tekno

BY ADELU PRAISE DEBORAH 

For Borah Omary Ndanyungu, betPawa’s Head of Local Marketing & CSR, the choice of Afro-pop sensation Tekno as the brand’s new ambassador was clear. “Tekno represents everything we stand for — energy, creativity, and breaking boundaries. His music inspires millions, just as football does. That’s why he’s the perfect face of betPawa,” Borah explained at the unveiling in Lagos.

The decision reflects betPawa’s strategy of blending sport, music, and culture to connect with Nigeria’s vibrant youth market. Coming just days after the brand invested ₦494 million in the Nigeria National League (NNL) through its Locker Room Bonus initiative, Tekno’s unveiling underscores the company’s twin approach of empowering players on the pitch while engaging fans off it.

Music meets mission

Tekno, famous for hits like Pana and Skeletun, said the collaboration felt natural. “From the studio to the stage, I’ve always been about breaking limits. That’s why betPawa felt like family. They’re creating opportunities, celebrating winners, and pushing boundaries in their own space. Together, we’ll keep inspiring Nigerians,” he said.

The company believes Tekno’s influence goes beyond entertainment. His wide appeal mirrors the unifying power of football, which is why betPawa sees him as the right figure to front campaigns that blend music, lifestyle, and sport.

Beyond gaming

For betPawa, Tekno’s unveiling is part of a broader push to define itself not just as a gaming operator but as a lifestyle brand. With its Locker Room Bonus reshaping football motivation in the NNL — giving ₦56,000 direct payments per winning player and ₦1.288m per team per victory — and Tekno’s appointment amplifying cultural reach, the brand is building strong links to communities across Nigeria.

From its 1,250% sports win bonus, the highest in Africa, to its ongoing grassroots initiatives, betPawa has carved a niche as a driver of empowerment. Adding Tekno strengthens that vision, ensuring the brand connects with music fans, football lovers, and youth eager for inspiration.

As the NNL gears up for its November kickoff and Tekno readies fresh music, the partnership is set to fuel a new wave of campaigns that celebrate ambition, creativity, and winning. For betPawa, the message is clear: Tekno is not just an ambassador, but a cultural symbol of everything the brand aspires to represent.

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