Premier League Brentford have signed challenger bank Cynergy as the club’s official banking partner in a four-year deal starting with the 2025/26 season.
The sponsorship covers both the men’s and women’s teams.
The Bees have built a reputation for innovation and a data-driven approach to their business, leveraging digital technology and analytics for on-pitch performance and for decision-making across the club.
Cynergy Bank have adopted what they call a unique ‘Human Digital’ approach to their business. The bank, was founded in 2018 by entrepreneurs with the aim of serving the needs of business owners, property entrepreneurs and family businesses. It has provided more than £4 billion in lending to mid-market businesses across the UK, as well as offering retail deposit accounts to UK savers.
Sharon Maguire, chief operating officer at Cynergy Bank, said: “Brentford FC is agile, innovative, and they use the power of data to their advantage – something we also pride ourselves on.
“I’m excited to support not only the men’s team but also the Brentford women’s team. At Cynergy Bank we’re passionate about supporting equality and diversity in everything we do, and I’m excited to champion the incredible talent and potential within women’s sports.”
West London, where Brentford are based, is the UK’s second-largest regional economy and a thriving hub for SMEs.
Fran Jones, Brentford FC’s commercial director, said: “This partnership is based on shared values around innovation, performance and community. Like Brentford, Cynergy aims to do things differently in their sector, as well as provide a more human approach to their services.
Insideworldfootball.com
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