Everton have named Seat Unique as a founding partner of the soon-to-open Hill Dickinson Stadium, securing the company as their Official Match-by-Match Premium Ticketing Partner.
The deal gives Seat Unique exclusive rights to sell individual premium matchday experiences at the club’s new £760 million, 52,888-capacity stadium on Liverpool’s waterfront, set to open when the English Premier League season begins in August.
Seat Unique already works with major UK venues including Wembley and Tottenham Hotspur Stadium. Its platform has over one million monthly users, with 20% based overseas, positioning it well to support Everton’s ambitions to attract a global audience to their new home.
The new partnership is part of the club’s wider commercial strategy to further monetise the Hill Dickinson Stadium beyond football, with the venue targeting year-round events in sport, music, and culture. Everton expect more than 1.4 million annual visitors and see the stadium as a driver for economic growth in North Liverpool.
The club recently sold the naming rights to the stadium to Hill Dickinson as another means of recouping some cash to combat their high-profile financial struggles of late.
Angus Kinnear, Chief Executive Officer of Everton Football Club, said: “Hill Dickinson Stadium will redefine expectations of what a premium experience in sport and entertainment can be.
“Huge demand has already led to seasonal premium memberships selling-out across our bars and restaurants as we countdown to the kick-off of the 2025/26 Premier League season — and we already have a strong pipeline of match-by-match interest.
“Seat Unique’s platform will support and scale that demand, delivering access to unforgettable experiences for our most passionate fans, as well as helping attract new fans from across the country and around the world.”
Robin Sherry, Founder and CEO of Seat Unique, said: “Seat Unique is for the fans that want more than just a seat. It shares a vision with Everton for bigger, bolder and better fan experiences. The new stadium will be a new way to experience Everton.
“We’re incredibly proud to partner with Everton Football Club and support them in delivering an outstanding fan experience at Hill Dickinson Stadium. The variety of offerings is unmatched anywhere in the UK and innovative experiences like cinematic seating and the Village Street are football firsts. We can’t wait to see fans creating memories that last a lifetime.”
Insideworldfootball.com
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