Marketing & Sponsorship
CAF & TECNO Partner For AFCON 2025, 2027 Sponsorship
The Confédération Africaine de Football (“CAF”) and TECNO concluded a Sponsorship Agreement making TECNO the Official Global Partner of the TotalEnergies CAF Africa Cup of Nations (“AFCON”) Morocco 2025 and TotalEnergies CAF AFCON Kenya, Tanzania and Uganda 2027.
The new Agreement was announced in Nairobi Kenya, one of the host countries of the TotalEnergies CAF AFCON 2027 by the CAF General Secretary, Véron Mosengo-Omba and TECNO Vice President, Shiming Jiang.
The announcement between TECNO and CAF follows TECNO’s successful partnership with CAF during the TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 2023, where TECNO was the exclusive smartphone sponsor for this competition.
This partnership resulted in unprecedented growth in engagement and reach for TECNO and increased TECNO’s commitment to African football.
CAF President Dr Patrice Motsepe said: “The impressive growth and success of the TotalEnergies CAF Africa Cup of Nations has resulted in several exciting sponsorship agreements being concluded by CAF with African and international partners.
The partnership with TECNO will contribute to the TotalEnergies CAF Africa Cup of Nations, which is the biggest sporting event in Africa, continuing to grow and reach new markets and audiences. On behalf of CAF and its 54 Member Associations, we would like to thank TECNO for investmenting in African football.”
The Vice President of Transsion Holdings, Benjamin Jiang said: “This renewed partnership is a testament to the deep trust and shared success we’ve built with CAF. In our previous collaboration, we witnessed how football ignited passion and inspired dreams, and how AI-powered smart technologies became powerful tools to connect and empower millions across Africa.
That’s why this partnership goes beyond the game—it stands as a symbol of ambition and a platform where young people can shine, united by an unstoppable spirit of progress. It reflects our shared vision of harnessing AI-driven innovation to shape a brighter future for Africa. This renewed collaboration marks a significant milestone in TECNO’s journey forward.”
TECNO’s role as Official Global Partner and Exclusive Partner in the Smartphone category will deepen its engagement and enhance its visibility benefiting from additional media and social media activation rights that will enable TECNO to connect more closely with young people and share the joy of football and inspire a shared spirit of daring and progress across Africa.
Additionally, TECNO will continue its “Dream Field Renovation” Campaign in collaboration with CAF, launched in 2024 with the goal of renovating 100 football fields across Africa by 2028.
This initiative aims to promote healthy living, foster youth engagement and ensure access to quality playing fields in underserved communities, reflecting TECNO’s “Stop at Nothing” ethos.
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