Marketing & Sponsorship
Sevilla Partners With Viagogo For Fan Ticket Resales
Sevilla FC have announced a global ticketing partnership with Viagogo, positioning the international resale platform as an official distributor for matches at the Ramón Sánchez-Pizjuán Stadium. The agreement strengthens Sevilla’s international commercial strategy by offering verified matchday access to fans around the world.
Under the deal, Viagogo will operate as an official point of sale alongside Sevilla’s own ticketing site, entradas.sevillafc.es. All Viagogo listings will be clearly marked as official, providing added transparency and security for international buyers. The partnership also extends to StubHub in North America, Viagogo’s sister platform, ensuring ticket availability across key markets such as the U.S. and Canada.
Viagogo’s infrastructure — active in 195 countries and supporting 33 languages — gives Sevilla the capability to scale ticket distribution globally. The move comes as the club continue to grow their international following, bolstered by recent European success and consistent appearances in UEFA competitions.
For Viagogo, the addition of Sevilla FC to its roster of partners — which includes Manchester City, Major League Baseball, and the New York Yankees — further solidifies its role as a preferred ticketing partner for elite sports entities. For Sevilla, the collaboration provides a trusted platform to meet rising global demand and deliver secure, premium fan experiences.
Lorenzo Aldobrandini, Sevilla FC’s Director of Sponsorships, said: “This agreement with Viagogo represents a major step forward in the internationalisation of our matchday experience and significantly improves accessibility for fans around the world.”
Julian Dwenger, Director of International Business Development & Partnerships at Viagogo, said: “Sevilla FC are one of the most respected clubs in European football. We are excited to bring our technology and global reach to make it easier and safer for fans worldwide to access live matches in Seville.”
Insideworldfootball.com
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