Marketing & Sponsorship
BetKing Launches JJ BallX with Massive ₦5 Million Giveaway
BetKing is thrilled to announce the official launch of JJ BallX, an exclusive, culturally localized street football-themed crash casino game in partnership with the legendary Nigerian football icon, Jay Jay Okocha. The unveiling took place at a press conference held on the 6th of May 2025 at BetKing’s Astroturf and was marked by a significant announcement; a Guinness World Record attempt for the most people keeping a football in the air, with 2000 participants, anchored by Jay Jay Okocha.
JJ BallX delivers a unique street football experience, immersing players in a game environment designed to reflect the everyday Nigerian football culture. With reskinned visuals inspired by local street scenes and a central character, “JJ,” modeled after Okocha himself, the game offers fans an entertaining and relatable adventure that goes beyond the screen.
To celebrate the launch, BetKing is rolling out an exciting ₦5,000,000 promo campaign running from May 6 to June 6, 2025. Fifty lucky players will each win ₦100,000 cashback simply by staking a minimum of ₦5,000 cumulatively on JJ BallX within the promo period. Winners will be chosen at random, and terms and conditions apply.
Jay-Jay Okocha, the face of JJ BallX and a revered football icon, expressed his excitement about the upcoming record attempt and the game itself, saying,
“JJ BallX is a celebration of the vibrancy and talent inherent in street football, something that is very close to my heart. By attempting this record, we hope to bring together thousands of people, uniting in our shared passion for the beautiful game and creating a memorable moment in football history.”
In June 2025, BetKing will attempt a Guinness World Record, setting the stage for an unforgettable day of fun and football artistry. BetKing invites everyone to be part of this world record-setting experience, reinforcing the company’s commitment to elevating the spirit and joy of football.
Speaking at the event, BetKing’s Head of Marketing, Nengi Akinola had this to say:
“Today, we are not just launching a game; we are igniting a movement. JJ BallX is about more than just football; it’s about connecting with our culture, celebrating our heroes, and making history together. We are proud to partner with Jay-Jay Okocha on this venture and cannot wait to see thousands of fans come together for this amazing event.
LaLiga
The Messi Family Still Love Barcelona! Leo & Antonela Celebrate Son Thiago’s Birthday With A Blaugrana-Themed Party
The Messi Family Still Love Barcelona! Leo & Antonela Celebrate Son Thiago’s Birthday With A Blaugrana-Themed Party
Even though Lionel Messi now thrills fans in Miami, his heart clearly still beats for Barcelona. The Argentine legend and his wife Antonela Roccuzzo threw a spectacular FC Barcelona-themed party for their eldest son Thiago’s 13th birthday — complete with the club’s iconic Blaugrana colours, a Camp Nou-shaped cake, and the famous “Mes Que un Club” motto proudly displayed.
A Birthday Steeped In Barca Spirit
Photos and videos shared by Antonela on social media showed the family surrounded by vibrant Barcelona decor — a sea of red and blue balloons, a giant club crest, and even a backdrop of Camp Nou. Thiago, wearing Barca’s 2024/25 third kit with his name and age printed on the back, grinned as his parents captioned the moment:
“How wonderful it is to celebrate you, Thiagui! We love you so, so much.”
For fans, it was more than just a birthday — it was a reminder that the Messi family’s bond with Barcelona remains unbreakable, even three years after Leo’s emotional exit from the club.
View this post on Instagram
Barcelona: More Than A Club, More Than A Memory
Messi’s relationship with FC Barcelona runs deeper than football. From joining La Masia at 13 — the same age Thiago just turned — to lifting countless trophies, including the 2009 Sextuple, his journey defined an era of global football.
His records still stand tall: 672 goals, 778 appearances, and six Ballons d’Or during his time in Catalonia. But beyond the numbers, Messi represented Barcelona’s core — humility, artistry, and loyalty.
Even after leaving in 2021 due to financial struggles, Messi has never hidden his affection for the club and the city that gave him everything. The birthday celebration only reinforced that connection — a nod to where it all began.
Thiago Messi: Carrying The Torch
Born in Barcelona on November 2, 2012, Thiago has spent much of his life steeped in the world of football. He trained briefly with Barca’s youth academy before joining PSG’s setup when the family moved to Paris, and now shines at Inter Miami’s U-13 side.
Despite growing up in different countries, Thiago’s heart still leans toward the Blaugrana. He has even mentioned his admiration for Lamine Yamal and dreams of one day playing alongside the teenage sensation — a sweet echo of his father’s legacy.
But for Messi, the focus remains on joy, not pressure. He’s repeatedly said he doesn’t want to force his sons into football — yet gestures like this party show how much Barcelona remains a part of their family identity.
A Party Full Of Love And Legacy
The Messi family’s celebration wasn’t just a party — it was a tribute. A reminder that no matter where they live or play, Barcelona will always be home.
Marketing & Sponsorship
Inside The Sports Market: Why The Best Sport Blog Is More Than Just Scores
Inside The Sports Market: Why The Best Sport Blog Is More Than Just Scores
When you think about a sport blog, you might picture match highlights, game recaps, and maybe a few hot takes. But here at Sports Market International, we believe the best sport blog should offer more than that.
Sports today are not just about who won or who lost. They’re about the market that powers the game — sponsorships, fan engagement, athlete branding, and the business moves shaping the future. And that’s exactly where we come in.
Why Sports Market International Is Different
We cover:
-
The Sports Market Behind The Game → From billion-dollar broadcast rights to grassroots investments.
-
Athlete Branding → How stars like LeBron, Messi, or Alcaraz become more than athletes.
-
Fan Culture → The chants, the memes, the jerseys, the digital communities.
-
Global Trends → How sports in Africa, Asia, Europe, and the Americas intersect in today’s world.
The Fun Side Of Sports
Yes, we get serious about markets and strategy, but sports are also about joy. The last-minute goals, the unexpected underdog wins, the viral locker room celebrations — we bring that energy into every post.
Why We Aim To Be The Best Sport Blog
Because we don’t just write about sports. We live inside the sports market, connecting culture, business, and fans in one space. Whether you’re a casual fan, a die-hard supporter, or an industry insider, Sports Market International is built for you.
Marketing & Sponsorship
Borah Ndanyungu Reveals betPawa’s Vision In Unveiling Tekno
BY ADELU PRAISE DEBORAH
For Borah Omary Ndanyungu, betPawa’s Head of Local Marketing & CSR, the choice of Afro-pop sensation Tekno as the brand’s new ambassador was clear. “Tekno represents everything we stand for — energy, creativity, and breaking boundaries. His music inspires millions, just as football does. That’s why he’s the perfect face of betPawa,” Borah explained at the unveiling in Lagos.
The decision reflects betPawa’s strategy of blending sport, music, and culture to connect with Nigeria’s vibrant youth market. Coming just days after the brand invested ₦494 million in the Nigeria National League (NNL) through its Locker Room Bonus initiative, Tekno’s unveiling underscores the company’s twin approach of empowering players on the pitch while engaging fans off it.
Music meets mission
Tekno, famous for hits like Pana and Skeletun, said the collaboration felt natural. “From the studio to the stage, I’ve always been about breaking limits. That’s why betPawa felt like family. They’re creating opportunities, celebrating winners, and pushing boundaries in their own space. Together, we’ll keep inspiring Nigerians,” he said.
The company believes Tekno’s influence goes beyond entertainment. His wide appeal mirrors the unifying power of football, which is why betPawa sees him as the right figure to front campaigns that blend music, lifestyle, and sport.
Beyond gaming
For betPawa, Tekno’s unveiling is part of a broader push to define itself not just as a gaming operator but as a lifestyle brand. With its Locker Room Bonus reshaping football motivation in the NNL — giving ₦56,000 direct payments per winning player and ₦1.288m per team per victory — and Tekno’s appointment amplifying cultural reach, the brand is building strong links to communities across Nigeria.

From its 1,250% sports win bonus, the highest in Africa, to its ongoing grassroots initiatives, betPawa has carved a niche as a driver of empowerment. Adding Tekno strengthens that vision, ensuring the brand connects with music fans, football lovers, and youth eager for inspiration.
As the NNL gears up for its November kickoff and Tekno readies fresh music, the partnership is set to fuel a new wave of campaigns that celebrate ambition, creativity, and winning. For betPawa, the message is clear: Tekno is not just an ambassador, but a cultural symbol of everything the brand aspires to represent.
-
In The Other News3 days agoDollar To Naira Exchange Rate Today, December 2, 2025
-
Premier League1 day agoArne Slot Explains Bold Salah Decision As Liverpool Drop Points Against Sunderland
-
CHAMPIONS LEAGUE2 days agoChampions League Top Scorers 2025-26: Mbappe, Haaland, Osimhen Lead The Golden Boot Race
-
Premier League7 hours agoManchester United Left Shocked As Late West Ham Goal Snatches Dramatic Draw At Old Trafford
-
Premier League7 hours ago‘Frustrated And Angry’ – Ruben Amorim Lets Rip At Man Utd After Throwing Away Lead Against West Ham
-
News2 days agoGalatasaray Vs Samsunspor: Can Cimbom Break Samsunspor’s Unbeaten Run In A Heated Super Lig Clash?
-
World Cup 20262 days agoFIFA To Expand VAR Rules For The 2026 World Cup With New Corner-Kick Reviews
-
Local News22 hours agoWilliam Troost-Ekong Bows Out: An Emotional Farewell That Shakes Up The Super Eagles Camp
