Marketing & Sponsorship
BetKing Launches JJ BallX with Massive ₦5 Million Giveaway
BetKing is thrilled to announce the official launch of JJ BallX, an exclusive, culturally localized street football-themed crash casino game in partnership with the legendary Nigerian football icon, Jay Jay Okocha. The unveiling took place at a press conference held on the 6th of May 2025 at BetKing’s Astroturf and was marked by a significant announcement; a Guinness World Record attempt for the most people keeping a football in the air, with 2000 participants, anchored by Jay Jay Okocha.
JJ BallX delivers a unique street football experience, immersing players in a game environment designed to reflect the everyday Nigerian football culture. With reskinned visuals inspired by local street scenes and a central character, “JJ,” modeled after Okocha himself, the game offers fans an entertaining and relatable adventure that goes beyond the screen.
To celebrate the launch, BetKing is rolling out an exciting ₦5,000,000 promo campaign running from May 6 to June 6, 2025. Fifty lucky players will each win ₦100,000 cashback simply by staking a minimum of ₦5,000 cumulatively on JJ BallX within the promo period. Winners will be chosen at random, and terms and conditions apply.
Jay-Jay Okocha, the face of JJ BallX and a revered football icon, expressed his excitement about the upcoming record attempt and the game itself, saying,
“JJ BallX is a celebration of the vibrancy and talent inherent in street football, something that is very close to my heart. By attempting this record, we hope to bring together thousands of people, uniting in our shared passion for the beautiful game and creating a memorable moment in football history.”
In June 2025, BetKing will attempt a Guinness World Record, setting the stage for an unforgettable day of fun and football artistry. BetKing invites everyone to be part of this world record-setting experience, reinforcing the company’s commitment to elevating the spirit and joy of football.
Speaking at the event, BetKing’s Head of Marketing, Nengi Akinola had this to say:
“Today, we are not just launching a game; we are igniting a movement. JJ BallX is about more than just football; it’s about connecting with our culture, celebrating our heroes, and making history together. We are proud to partner with Jay-Jay Okocha on this venture and cannot wait to see thousands of fans come together for this amazing event.
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