Marketing & Sponsorship

Liverpool Sign $77.36 million Adidas Deal To Replace Nike

Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike.

The club previously sported Adidas kits between 1985 to 1996, and again between 2006 and 2012. Liverpool did not say how long the new Adidas deal would be. British media reports previously said it was a five-year agreement worth more than £60 million per year.

The Premier League record kit deal belongs to Manchester United after they signed a £90m-per-year contract with Adidas in July 2023.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family,” Liverpool chief executive Billy Hogan said in a statement on Monday.

“We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time. adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

 

Abdul Noah Ocholi

Share
Published by
Abdul Noah Ocholi

Recent Posts

Louis Rees-Zammit Relishes First Twickenham Test As Wales Seek Fresh Six Nations Start

Louis Rees-Zammit is never far from the spotlight. Even while sitting among 70,000 fans at…

2 hours ago

Ola Aina’s Return Gives Nottingham Forest A Major Boost As Andy Reid Hails His Influence

Former Tottenham Hotspur midfielder Andy Reid has praised the impact of Super Eagles defender Ola…

2 hours ago

Zubimendi Shrugs Off Real Madrid Links As Arsenal Star Insists Los Blancos Are “More Than Good Enough”

Spain international Martin Zubimendi has played down long-running suggestions that Real Madrid needed a player…

2 hours ago

Kanté Terminates Al-Ittihad Contract To Seal Fenerbahce Move As Ex-Chelsea Star Returns To Europe

N’Golo Kanté has officially completed a dramatic return to European football after terminating his contract…

2 hours ago

‘Ridiculous!’ – France World Cup Winner Brands Liverpool ‘Suckers’ Over £60m Jeremy Jacquet Deal

Liverpool have come under heavy criticism in France after agreeing to pay £60 million (€72m)…

3 hours ago

Six Nations Shake-Up: Why The New Six-Week Format Could Change Everything

In a sport that never stops evolving, the Six Nations has always been rugby’s sacred…

21 hours ago