Marketing & Sponsorship
Over 100 Top Female Soccer Stars Say No To FIFA’s Deal With Saudi Oil Giant Over LGBTQ+ Rights
Over 100 top women’s soccer stars, including former US team captain Becky Sauerbrunn and Dutch ace Vivianne Miedema, have penned an open letter slamming FIFA for their sponsorship deal with Saudi Arabian oil giants Aramco.
The players described the partnership, which is part of the 2027 Women’s World Cup in Brazil, as “much worse than an own goal,” calling out Saudi Arabia’s controversial record on female and LGBTQ+ rights, as well as Aramco’s contribution to the climate crisis.
Sauerbrunn voiced concerns about the well-being of women currently incarcerated in Saudi Arabia.
“The safety of those women, the rights of women, LGBTQ+ rights and the health of the planet need to take a much bigger priority over FIFA making more money,” Sauerbrunn said in comments via campaign group Athletes Of The World.
The letter openly challenges FIFA to secure replacement sponsors which are in harmony with values of gender equality, human rights, and environmental sustainability; it also urges that players be consulted on ethical aspects of future sponsorships.
“This letter shows that as players this is what we don’t want to stand for and accept within women’s football. It’s simple: this sponsorship is contradicting FIFA’s own commitments to human rights and the planet,” declared Miedema.
In a partnership that saw FIFA and Saudi Arabia draw closer, a deal with Aramco was sealed in April. Come December, FIFA is set to confirm Saudi Arabia as the host of the 2034 men’s World Cup, with no rival bids on the horizon.
-
Premier League1 day agoArne Slot Explains Bold Salah Decision As Liverpool Drop Points Against Sunderland
-
Premier League9 hours agoManchester United Left Shocked As Late West Ham Goal Snatches Dramatic Draw At Old Trafford
-
CHAMPIONS LEAGUE2 days agoChampions League Top Scorers 2025-26: Mbappe, Haaland, Osimhen Lead The Golden Boot Race
-
Premier League8 hours ago‘Frustrated And Angry’ – Ruben Amorim Lets Rip At Man Utd After Throwing Away Lead Against West Ham
-
News2 days agoGalatasaray Vs Samsunspor: Can Cimbom Break Samsunspor’s Unbeaten Run In A Heated Super Lig Clash?
-
News8 hours agoRoy Keane Blasts ‘Frightened’ Manchester United After West Ham Draw
-
World Cup 20262 days agoFIFA To Expand VAR Rules For The 2026 World Cup With New Corner-Kick Reviews
-
Local News23 hours agoWilliam Troost-Ekong Bows Out: An Emotional Farewell That Shakes Up The Super Eagles Camp