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NBBF Praises Sponsor, Clubs, Stakeholders For Successful Conclusion of 2024 Nigeria Premier Basketball League

The Nigeria Basketball Federation has sent a thank you message to the Nigerian basketball community and particularly, Zenith Bank Plc, the sponsors of the Zenith Bank/NBBF Women’s Premier Basketball League, following the successful conclusion of the 2024 premier league season, being the 17th consecutive edition, held in the Indoor Hall of the National Stadium, Surulere, Lagos.

The league, which saw the MFM Women Basketball club of Lagos, retain the league title it won for the first time last year, as it defeated Nigeria Customs Basketball club by 64-53 points in the exhilarating final game that had the capacity crowd in attendance on the edges of their seats, from the jump ball.

An elated President of Nigeria Basketball Federation, Engineer Ahmadu Musa Kida, was full of praises and thanks  to Zenith Bank Plc, who are the sponsors of the Women’s premier basketball league, that have contributed immensely to the growth and development of female basketball in Nigeria, and with apparent benefits.

“Words alone are not enough to describe how elated we are at the NBBF and I want to express the sincere gratitude of Nigerians to Zenith Bank plc for the immense support given to Nigeria basketball over the so many years that they have sponsored the league,” he said.

He also noted that the working relationship between NBBF and Zenith Bank has helped to improve the fortunes of female basketball in Nigeria, even as several players like Murjanatu Musa, and others, who were discovered at the past editions of the championship, have gone ahead to represent the D’Tigress (Nigeria’s Women National team) on the continental and global stages, and proudly, so.

He equally recalled that practically all members of the Silver medal winning team of the U18 Afrobasket, the Junior D’tigress of Nigeria are all participants in the Zenith league.

He equally heaped  praises and appreciation on all basketball stakeholders in the country and all the players and officials of the clubs, that participated in the League, beginning from the Atlantic and Savannah Conferences stages of the league.

He enthused that the next edition of the championship shall be more intense, competitive, glitzy and glamorous, as the NBBF, would ensure it continues to deliver top quality games and seamless organisation of the league.

The NBBF President also stated his eagerness to welcome the promotion of two finalists of the Zenith Div 1 women’s league that will be executed soon, to the women’s premier league next year.

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Marketing & Sponsorship

Liverpool Sign $77.36 million Adidas Deal To Replace Nike

Liverpool Sign $77.36 million Adidas Deal To Replace Nike

Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike.

The club previously sported Adidas kits between 1985 to 1996, and again between 2006 and 2012. Liverpool did not say how long the new Adidas deal would be. British media reports previously said it was a five-year agreement worth more than £60 million per year.

The Premier League record kit deal belongs to Manchester United after they signed a £90m-per-year contract with Adidas in July 2023.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family,” Liverpool chief executive Billy Hogan said in a statement on Monday.

“We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time. adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

 

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Lagos Sports Commission DG, Gaslink Commission Newly Refurbished Elegbata Sports Centre

Lagos State Sports scores another milestone in the public/private partnership with the recently commissioned Elegbata Sports Centre, Elegbata on Lagos Island.

Director General Lekan Fatodu led top management staff of the Lagos State Sports Commission to the Elegbata Sports Centre for the brief commissioning of the sports centre.

Also on hand was the Managing Director, Gas Distribution Axxela, Kehinde Alabi who also came along with some staff of the company.

Sports Marketing International reports that Gaslink refurbished the playing turf, perimeter fence, spectator gallery stand, and improved the overall aesthetic of the sports centre.

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Niger Delta Sports Festival: Akwa Ibom ready to host – Gov Umoh Eno

 

The maiden edition of the Niger Delta Sports Festival has received a major boost with the assurance by the Akwa Ibom State Government of its readiness to host.

The State Governor, His Excellency, Pastor Umoh Eno, gave the assurance on Thursday during a courtesy visit by the management of the Niger Delta Development Commission led by the Managing Director, Dr Sam Ogbuku, accompanied Executive Director, Sector Directors, and the Project Consultants, Dunamis Icon, to brief the Governor on the objectives for instituting the multi sports competition and plans for its successful realisation.

Thanking the NDDC for initiating the festival and choosing Akwa Ibom State as host of the maiden edition, Gov Enoh said the visit by the NDDC shows it’s seriousness on the project.

“We thank you for the privilege to host. Your visit shows your seriousness, and there is no way we will reject it.

“The festival will promote the unity in our diversity and also help the local economy through the various commercial activities, from patronage of hotels, food, transportation and other things involved.

“We will set up a small committee to work with you to deliver the event. We look forward to welcoming the Niger Delta, and together, we will have a good time.”

On the availability of required sports facilities, the governor expressed pleasure that successive administrations in the state have contributed to the stock.

“These facilities have come through the combination of works done by each administration. The Godswill Akpabio Stadium done by our present Senate President has stood the test of time, and it also takes great efforts to maintain and sustain it.”

L-R: MD of NDDC, Dr Sam Ogbuku; Akwa Ibom State Governor, His Excellency, Pastor Umoh Eno; NDDC Executive Director of Projects, Sir Victor Antai; and Exective Director, Corporate Services, Hon Ifedayo Abegunde

 

Earlier in his address, the NDDC Managing Director said the key objectives of the initiative is to foster regional integration, project the identity of the region as a leader in Nigerian sports, and support the partner the states in the discovery and harnessing of talents for the attainment of gainful sporting careers and national excellence in international competitions.

“The Niger Delta is a leading sports hub in Nigeria. The region has produced great sports legends, but when we do not do something to sustain that, there will be a decline.

“We have done very well in our interventions on roads, bridges, education, health, the provision of infrastructure in various other sectors, and as we mark the 25th anniversary of the NDDC, we are starting with intervention in sports.

“We have had a meeting with the commissioners for sports of the nine states, and they are excited and confirmed their participation in the festival.”

“We chose Akwa Ibom after having confirmed that the state has the facilities for competition in the featured sports and we would only need to do a few touches on some of them, with the Godswill as the main venue.”

Rhe NDDC entourage included Sir Victor Antai, Executive Director, Projects; Hon Ifedayo Abegunde, Executive Director, Corporate Services; Apostle Edikan Nkono, Akwa Ibom representative on the board of the NDDC; Directors of various operational departments; Sir Itiako Ikpokpo, Chairman of Dunamis Icon Limited, and other officers of the company.

The Niger Delta Sports Festival is scheduled for April 1 to 8, 2025, with Uyo as the host city.

The activities would start with state trials and selection process, which the organisers say would begin from the local government areas and across the 85 federal constituencies in the region.

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