Marketing & Sponsorship

777 Partners Collapse Puts Club Assets Including Serie A’s Oldest Club Genoa On Sales Block

Genoa, Italy’s oldest club, are seeking new buyers after owners 777 Partners – who had tried to purchase Everton a few months ago – collapsed financially.

Reports claim all of the US-based investment firm’s football assets “have been put up for sale” after the High Court in London presented them with a winding up order.

The downfall of 777 Partners – whose portfolio of teams either under ownership or which they had stakes in included Genoa, Sevilla, Hertha Berlin, Vasco da Gama, Melbourne Victory and Standard Liege – comes some five months after the firm were handed a deadline of the end of May to complete the Everton deal, having initially been granted “conditional approval” by the English Premier League provided they met a number of conditions.

The Miami-based firm had been beset by legal and financial issues and was effectively being kept afloat by a $40 million loan taken by A-Cap in May, one of their principle creditors.

They had been in charge of Genoa since 2021. Belgium’s Standard Liege is also apparently up for sale at €15-18 million.

Abdul Noah Ocholi

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