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Manchester City Announces Official Partnership With StairMedia

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Manchester City Announces Official Partnership With StairMedia

Manchester City has today announced a new partnership with Spanish based sport venue advertising company, StairMedia.

StairMedia is a technology company that provides innovative LED technology systems to enable advertising on staircase steps within sports venues.

This ensures maximum visibility for advertisements and allows broadcasting cameras to capture and transmit images during events and fixtures.

StairMedia is the sole company in the world authorised to commercialise this innovative system and are experts in the identification of prime locations for installation in sport venues.

In 2023, the LED technology was implemented at the Etihad Stadium and seamlessly integrated into the club’s advertising asset portfolio. This innovation enhanced brand visibility for sponsors in previously untapped locations within the stadium.

Kaitlyn Beale, VP of Global Partnership Sales at City Football Group, commented:

“As the most watched football team globally across all competitions for the second consecutive year, Manchester City’s growing audience means more eyes are on our brand and partner advertisements than ever before.”

“With the addition of StairMedia’s dynamic LED system on the steps of the East Stand, alongside our Supersized LED system already in place, the club continues to set the standard for incorporating cutting-edge technology into stadium advertising and we are proud to offer our partners the opportunity to connect with our global audience through these high exposure branding platforms.”

Francisco J. Ortiz, CEO of StairMedia, said:

“We are thrilled to announce our partnership with Manchester City, a team that shares our passion for innovation and excellence.

“The StairMedia system strategically placed on the stairwells will bring an unprecedented level of engagement and excitement to the fan experience. Our cutting-edge technology will not only enhance the match day atmosphere but also provide a unique platform for brands to connect with fans.”

“As the landscape of content consumption grows more competitive, one thing remains constant: sports continue to dominate across all platforms. No other content draws as many viewers globally, and soccer leads the charge as the world most-watched sport.”

“At StairMedia we understand the power of this connection. That’s why we are the partner for brands aiming to reach the largest and most engaged audiences through the unparalleled reach of sports, especially soccer.”

 

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How To Stream AC Milan vs Liverpool Match Online For Free

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How To Stream AC Milan vs Liverpool Match Online For Free

An online streaming service has exclusive rights to the big Champions League match – but it’s easy to watch it for free.

Liverpool will be returning to the Champions League on Tuesday night, hoping to get back to winning ways on the opening night of the new campaign, facing old foes AC Milan.

The side, who previously faced Milan in the 2005 and 2007, suffered a 1-0 defeat against Nottingham Forest on Saturday, so they will be hoping to get back to winning ways this week.

However, Milan have also had a tumultuous ride so far, with the team currently in 9th after four games, despite a solid 4-0 win over Venezia at the weekend.

It’s shaping up to be a thrilling match, then, with both teams having plenty to prove, and you can watch it for free on Amazon Prime Video.

 

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Record 6000 Runners Register For 3rd Lotus Bank Abeokuta 10km Run

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Record 6000 Runners Register For 3rd Lotus Bank Abeokuta 10km Run

A record 6,000 runners, local and international from across the African continent and Nigeria have registered for the third Lotus Bank Abeokuta 10km Run slated for September 28, 2024, as the organisers, Nilayo Sports Management Limited guns for a bronze label status for the race.

The Chief Operating Officer of Nilayo Sports Management Limited, Mr. Ebidowie Oweifie, noted that the theme of this year’s edition of the Abeokuta 10km Race titled ‘For Greatness’ out is out to commemorate the birthday anniversary of the Egba paramount ruler, the Alake of Egbaland, Oba Adedotun Aremu Gbadebo 111, the 10km Run will flag off at Iyana Oloke at 6am and finish at The Alake Palace, Abeokuta.

Kenya’s Peter Nwaniki is the men’s race defending champion at a time of 28 minutes 14 seconds, while Shamila Kipsirir also of Kenya is the women’s defending champion. Nigeria’s race men’s defending champion is Francis James at 31minutes 08seconds, while the women’s defending champion is Patience Daylop at 36 minutes 31 seconds.

This edition of Abeokuta10km Race will be sponsored by Lotus Bank, FEBBS Premium Water, Fatgbems Petroleum Limited and Cash Token.

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Why Fifa Extended Lay’s Partnership For 2026, 2027 World Cups

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Why Fifa Extended Lay’s Partnership For 2026, 2027 World Cups

Fifa has announced Lay’s as an official sponsor of both the 2026 World Cup and 2027 Women’s World Cup.

Deal covers brands including Lay’s, Doritos, Cheetos, Tostitos, Ruffles, Cracker Jack, PopCorners, Quaker and Gamesa
Lay’s to offer exclusive experiences, merchandise and consumer activations.

Brands secure exposure through matchday LED stadium display boards, press conference backdrops, fan zones, as well as in-store and digital promotions.

Snack giant to recognise and reward ‘fan of the match’ at games from both tournaments.

This global extension comes after Frito-Lay served as a regional supporter during the 2022 World Cup and as tournament supporter at the 2023 Women’s World Cup.

The deal sees Fifa add another US-based sponsor to the 2026 tournament, which is being co-hosted by Canada, Mexico and the US, after Bank of America joined the competition’s global sponsorship tier in a reported US$100 million deal.

“We’re delighted to extend this partnership with Lay’s and strengthen our collaboration as we head into a historic period for Fifa and the wider football community,” said Fifa president Gianni Infantino.

“After being involved in the last Fifa World Cup and Fifa Women’s World Cup, we’re proud that Lay’s has shared in our trust, vision and ideas for the development of the global game and has joined us on this journey into the future. Together, we will create special experiences for fans worldwide.”

Steven Williams, chief executive of Frito-Lay and Quaker North America, added: “Joining Fifa as a regional sponsor in 2022 was a landmark moment for Frito-Lay, and we’re incredibly proud to have laid the groundwork for the next step of making our partnership global.

“The Lay’s brand has a long history of bringing fans together through a shared love for the game, and we look forward to creating even more iconic moments as we continue to use our brands to unite and inspire Fifa World Cup and Fifa Women’s World Cup fans all over the world.”

With the US a huge commercial market for Fifa, soccer’s global governing body will look to add more American-based brands to the 2026 World Cup ahead of the tournament, which is scheduled to take place from 11th June to 19th July.

 

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