Spanish soccer’s top-tier LaLiga has unveiled state-run China Media Group (CMG) as its official broadcast partner in the country.
Through a deal announced today, CMG returns as a Chinese broadcaster of the 20-team Spanish league.
The tie-up has come with the 2024-25 campaign already four matchdays in and follows a memorandum of understanding between the two parties in late July.
Last season (2023-24), LaLiga action was shown in China by the Migu streaming service, while rights for 2024-25 have also been snapped up by the iQiyi digital broadcaster.
Javier Tebas, president of LaLiga, has said: “China remains a key market for LaLiga, and we are thrilled to bring our league’s unique passion and excitement to Chinese fans through one of the most influential media platforms in the country.”
Over the last few weeks, LaLiga has been scrambling to add more partners to its stable of broadcasters for this season.
Earlier this month, a significant deal across numerous African markets was unveiled with SportyTV, while mid-August saw BeIN Sports extend its exclusive rights deals across the Middle East and North Africa, and Asia-Pacific.
Domestically, DAZN and Movistar are the main rights-holders through deals running between 2022 and 2027.
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