The Nationwide League One (NLO) is set to sign its largest sponsorship deal worth millions of naira and also announce a partnership with two foreign service providers.
The four (4) year sponsorship agreement breaks records and represents a major step forward for the development of grassroots football in Nigeria.
NLO Chairman and former Deputy Governor of Nasarawa State, Silas Agara, shared further information about the agreement with.
“We are pleased with the various brands that have shown interest in the NLO in recent months as we want the NLO to become a global phenomenon as the most successful grassroots football league in Africa, as called for by the President of the NFF, Ibrahim Musa Gusau
“One of our partners is a lottery company licensed by the Nigerian Lottery Commission; will be the LO title sponsor. We have signed a sponsorship agreement with a term of four years. And we will reveal them on Thursday, March 14, 2024.
Twenty-four hours later, exactly on Friday, March 15, the NLO will present four of its possible partners.
“One of them is a service provider: a sports tracking platform based in Croatia with more than 25 million monthly active users worldwide. This is very good for our clubs. They have also directed the NLO to help them integrate other leagues in Nigeria.
“This is not about any monetary value, but about sharing the benefits of the development of our league and we have agreed to work with them.”
However, there is another IT company that has agreed to develop websites for all NLO clubs. They will also open social media channels for all clubs.
“They will train club officials to manage the websites and then market the website and social media so that clubs can generate funds to support their clubs.”
“The NLO sees this as a good avenue for club development and another source of income for NLO clubs.”
Agara further hinted: “Two more technical partners will join NLO as they will help facilitate talent discovery through the use of technology.
“The country’s third-tier national football league sees them as a development partner, and we have agreed to give them access to our data. The benefits for NLO are the revenue share from selling the data, we have a device that allows us to monitor what we see.”
In order to expand its reach to a wider audience and passionate fans of the league, NLO has in a separate development launched its two (2) channels on Blend TV.
