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Feyenoord Rotterdam create Feyenoord ONE in collaboration with Endeavor Streaming

The Dutch football club, Feyenoord Rotterdam have signed a partnership with the multinational digital video broadcast entity, Endeavor Streaming.

In this development, De StadionClub has now launched the league’s first club-dedicated platform, Feyenoord ONE.

Feyenoord ONE, an OTT platform catering to supporters, is slated to offer them exclusive content, such as Feyenoord Original shows and documentaries. With matchday content including longer highlights, player interviews, and complete match replays in addition to live academy matches and press conferences, the service seeks to provide an “unparalleled fan experience.”

The club intends to use Endeavour Streaming’s expanded data gathering and analytics tooling to develop a marketplace strategy and obtain a deeper grasp of consumer insights.

Expressing his delight at this new collaboration, Ruud van der Knaap, Feyenoord’s CCO, commented, “Feyenoord ONE is a valuable addition to our existing club channels such as the website, the app, the magazine, and social media channels. Feyenoord ONE provides our supporters with high-quality content in a singular place, allowing them to decide what to watch, when to watch it and ensuring them they will never miss a thing. Moreover, the production and distribution of video content through Feyenoord ONE enables us to further improve the quality of our documentaries, specials and video series. We are incredibly proud to be the first club in the Netherlands to offer our supporters their own streaming service, taking our content production and distribution to the next level.”

Pete Bellamy, Chief Commercial Officer at Endeavor Streaming, stated, “This platform is a significant opportunity for Feyenoord Rotterdam to deepen its relationship with its loyal fans who are seeking more personalised content and interaction with their favourite team and players beyond the traditional matchday experience. Endeavor Streaming continues to be at the forefront on supporting football clubs on their digital expansion.”

 

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Marketing & Sponsorship

Improving Galloper Can Put Fire Back In Yip’s Heart

Improving Galloper Can Put Fire Back In Yip’s Heart

SURELY nothing can be more disheartening for a stable, and one that are in the middle of a purple patch at present, suddenly to find their star galloper is being transferred to another yard.

That has happened to trainer Dennis Yip, who has saddled winners at three out of the last four meetings but has lost last season’s Hong Kong Derby hero Massive Sovereign to up-and-coming trainer David Eustace.

Unfortunately, that is trait in HK racing, where loyalty has little or no meaning to those closely connected within the sport, and it’s a matter of taking it on the chin and moving on.

Former champion trainer Yip, who has held a licence for over 20 years, is experienced enough to shrug his shoulders and get on with the job of training winners, and he will look to his handful of gallopers lined-up at the Valley to put a smile back on his face.

It is interesting that champion jockey Zac Purton is aboard three of his contenders, and all can be given strong chances.

Former Australian galloper and Group Two placed Noisy Boy will relish stepping up to 11 furlongs in the Mars Handicap (11.10am), while View Of The World may appreciate the step back in distance for his first foray at the city track in division two of the Jupiter Handicap (12.40pm) over six furlongs.

The Yip and Purton partnership will surely be confident that the improving NORTHERN FIRE BALL can finally deliver in the first division of the Jupiter Handicap (11.40am), over the same trip.

The Australian-bred speedster has been hindered by a series of double-figure draws in recent races, and it probably cost him success when just denied in the closing stages over the course and distance last month.

This time the gods have been kind, allocating him gate two, which should allow him to bounce out in front and hopefully not see another rival.

 

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Marketing & Sponsorship

Mayor Khan: London Will Be Capital For Women’s Sport In 2025

Mayor Khan: London Will Be Capital For Women’s Sport In 2025

London will be the “undisputed global capital for women’s sport” next year, the city’s Mayor Sadiq Khan has said.

The Women’s Rugby World Cup final at Twickenham on September 27 will round off an exciting series of events in the city.

England go into that tournament hoping to topple world champions New Zealand, and will tune up in the Six Nations in the spring. Their concluding match in that competition will also be held at Twickenham, on April 26.

The World Cup final in London is set to have a world-record attendance for a one-day women’s rugby event.

England’s footballers will warm up for their Euros defence in the summer by facing world champions Spain in a Nations League match at Wembley on February 26, while in June, Queen’s Club in west London will host a women’s tournament prior to Wimbledon for the first time in more than 50 years.

England’s cricketers take on India in a T20 international on July 4 at The Oval and a one-day international on July 19 at Lord’s. The Oval will also host finals day of the new women’s T20 Blast on July 27.

Khan said: “I’m so excited that London is set to be the undisputed global capital for women’s sport in 2025, with some of the world’s biggest events coming to our city next year.

“I am delighted that we will be playing host to the Women’s Rugby World Cup, while we will also see the historic return of women’s tennis to the Queen’s Club. This is in addition to world-class women’s cricket, football, netball, hockey, basketball and athletics in the capital.

“I would urge Londoners to take up the opportunity to attend some of these amazing events, cheering on our top athletes and sportswomen. Ensuring London hosts many of the world’s leading sporting events is an important part of our work building a better London for everyone.”

The Netball Super League Grand Final will be played at the O2 Arena on July 6 while female stars will also feature prominently at the London Athletics Meet on July 19.

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Marketing & Sponsorship

Fifa President Branded ‘A Chancer’ Over £1,750 Club World Cup Tickets

Fifa President Branded ‘A Chancer’ Over £1,750 Club World Cup Tickets

Fifa has been slammed by football fans after the first ticket prices for next year’s Club World Cup were published, with the cheapest seats available for the final costing £700 ($890).

The prices, listed on Bayern Munich’s website, go up to £1,755 ($2,230) for lower-tier seats at the final, which will be played at the MetLife Stadium in New Jersey.

In response, the Football Supporters’ Association called Fifa president Gianni Infantino “an absolute chancer” in a post on social media.

The prices published by Bayern, one of 32 clubs set to play in the first edition of the revamped competition, showed that their group stage tickets range from £35 ($45) to £127 ($161).

Prices rise steeply in the knockout stages of the Club World Cup, starting at £220 ($279) for the quarter-finals and £414 ($526) for the semi-finals.

Fifa’s website says that tickets for some group stage matches will be available for £24 ($30) plus taxes and fees, but it has not yet published a full list of prices for all games.

The first phase of ticket sales is due to begin on Thursday and run until mid-January. Seats are being sold on a first come, first served basis and Fifa said it expected them to “go fast”.

A presale window opened on Tuesday for the 12 host venues, which also include Miami’s Hard Rock Stadium, Audi Field in Washington DC and LA’s Rose Bowl Stadium.

Further sales are set to take place through the clubs participating in the Club World Cup from January. England’s representatives will be Manchester City and Chelsea.

Manchester City face group games against Juventus, Al Ain and Wydad AC, while Chelsea will meet Flamengo, Club Leon and Esperance.

Fifa and Infantino could face a further backlash after it emerged that dynamic pricing will also be used in the sales process for the Club World Cup.

The sales method gained notoriety earlier this year when Oasis used it to maximise returns from ticket sales for their reunion tour in 2025.

 

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