Connect with us

Marketing & Sponsorship

Philadelphia reaches Italy with landmark Serie A deal

Published

on

The Italian top-tier football league, Serie A has signed a major partnership with the renowned cream cheese developer, Philadelphia.

Following the deal, Philadelphia has been named the official sponsor of the Serie A 2023-24 edition.

Through this pact, the brand will be amassing significant brand visibility, as the logo of the entity will be seen on the pitchside LED during the EA SPORTS FC Supercup and the Frecciarossa Italian Cup Final.

Secondly, the company will also be serving as the presenting sponsor of the highlights of all the games of the Italian top flight on its official YouTube channel and its app.

Furthermore, the entity will be the title sponsor of the “Coach of the Month” and “Coach of the Year” awards.

Luigi De Siervo, Chief Executive Officer, Lega Serie A, stated, “We welcome with satisfaction the entry among our partners of one of the largest multinationals in the food sector such as Mondelez. Philadelphia Coach Of The Month”, an award that certifies not only the results and the entertainment offered, but also the fair play and behavior inside and off the pitch. Lega Serie A thus continues along the path of valorising its assets, connecting them to companies of absolute international standing and to brands with which we share values and objectives, also creating synergies between our partners as will happen between Philadelphia and Fantacalcio, which will bring the best Fantasy Coach to reward the Coach Of The Year at the end of the season.

Silvia Bagliani , President and CEO of the Mondelēz International Group in Italy, remarked, “With immense pleasure we announce the prestigious partnership between Philadelphia, the iconic brand of Mondelēz International, and Lega Serie A – an alliance founded on the shared values of quality, passion and excellence. This agreement marks a significant milestone in our ambition to be a leader in communications through the integration of valuable partnerships into the marketing plans of our brands. We firmly believe that the synergies we will create together with Lega Serie A will lead to new and engaging experiences for our consumers and will strengthen the bond between Philadelphia and all football fans in Italy.”

Philadelphia Cream Cheese, founded in 1872, is an iconic Mondelez International brand and also the best-selling in the world.

Author

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Marketing & Sponsorship

Andres Iniesta Completes Buying Of Danish Club

Published

on

Andres Iniesta Completes Buying Of Danish Club

Ex-Spain and Barcelona superstar, Andres Iniesta dominated international and domestic football for decades on the pitch, and he’s now hoping to do the same except on the other side of the white lines after becoming the co-owner of Danish third-division side Helsingør.

Iniesta, who recently announced his retirement from playing said: “It’s a fantastic opportunity to get to know football in a different way.”

This collaboration between the Swiss investment group Stoneweg, and the Spaniards, newly formed sports management company NSN is his first off-field football adventure, though the 40-year-old is currently undertaking his coaching badges in the United Arab Emirates.

In a lengthy interview with the clubs’ website, the man who scored the winner in the 2010 World Cup Final said: “It’s an incredibly exciting club with really good facilities, a lot of good people in and around the club, and a potential in the city to become an important part of Danish football.”

Helsingør currently sit in 7th place in the 12-team division and are coached by fellow Spaniard, Pep Alomar, while the sporting director, Quim Ramón, has previously worked within Barça’s youth academy.

The Danish club was founded in 2005 when five clubs merged together, however, in their 20 years of existence they have never reached the top-flight. Iniesta believes that there is opportunity and ambition to change that saying: “It’s an incredibly exciting club with really good facilities, a lot of good people in and around the club, and a potential in the city to become an important part of Danish football.”

The ownership of Helsingør, has been something of a hot potato over the last few years as they were run by the American investment group led by Jordan Gardner for three seasons until August 2022, before being taken over by the local businessman Bo Bay Haugaard.

With Danish football a cheaper option than traditional European leagues, and a steady flow of talented young players, the opportunity to have ROI is attractive to sharp financial investors.

Author

Continue Reading

Marketing & Sponsorship

Barcelona Poised To Sign Staggering €1.7bn Nike Kit Deal

Published

on

Barcelona Poised To Sign Staggering €1.7bn Nike Kit Deal

Barcelona are close to agreeing a new mega-money kit manufacturing deal with Nike worth €1.7bn over the next 14 years, reports in Spain have confirmed.

The Catalan giants have had their kits produced by Nike since 2000, marking one of the most successful commercial partnerships of all time.

But it looked as if their bond would be broken when Barcelona president Joan Laporta said in March that he’d be looking to terminate their agreement because of a “flagrant” breaches of contract.

“They had 45 days to compensate us, they did not do so and we informed them that the contract was being terminated, to which they responded with precautionary measures, to which we have responded and are now seeing the solution to these measures,” Laporta ranted.

“They have tried to improve the contract, but they have made efforts that are not enough because we know that the market pays more. The easy thing would be to continue with Nike with a contract below the market, but sometimes the easy thing is not the best for the club.”

Some six months on, there were fresh reports that Barcelona and Nike were ‘very close’ to performing a U-turn, in a deal that would have a significant positive impact on the club’s precarious finances.

Spanish publication Mundo Deportivo report, citing various sources, that a fresh agreement is indeed in place – one that will commit Barcelona and Nike to one another until 2038.

The deal is said to include a €158m signing-on bonus for Barcelona, to be paid over the course of the agreement. They will also earn an extra €127m annually, taking the overall value of the deal towards the €1.7bn mark.

Nike’s brand rival, PUMA, who are the kit manufacturer for Premier League champions Manchester City among others, are understood to have tabled a formal offer, but will now watch on as Barcelona’s partnership with the world’s most iconic sports brand stretches towards the 40-year mark.

 

Author

Continue Reading

Marketing & Sponsorship

5,000 Tickets Sold For One Of FA WNL’s Four Top-Two Clashes

Published

on

5,000 Tickets Sold For One Of FA WNL’s Four Top-Two Clashes

The FA Women’s National League is set for a dramatic Sunday at the top of at least four of its divisions in which the leading pairs clash.

The Northern Premier’s top two are away to mid-table opposition, as leaders Wolves travel to Liverpool Feds and Nottingham Forest – two points of pole position with a game in hand – go to West Brom.

Burnley – who have played fewer matches than all their title rivals – visit Sporting Khalsa, while Rugby host Hull and Stoke are away at Halifax, with Derby entertaining Stourbridge in the other fixture.

Hashtag United versus Oxford United is a clash of the Southern Premier’s leading pair, Ipswich are well-placed with two games in hand and on the road at Cheltenham.

Exeter head to Watford, fifth plays sixth with Billericay home to Wimbledon, while Plymouth take on Gwalia United and Lewes are at basement side MK Dons.

Division 1 Midlands also has its top two going head-to-head with Leafield playing Peterborough, Northampton and Loughborough – who have played fewer games than the top two – host Solihull and Sutton Coldfield respectively.

Middlesbrough lead Division 1 North and are away to Doncaster, Chorley in second face Leeds in fourth, Cheadle sit fifth ahead of hosting Huddersfield in fifth.

Yet another meeting of a leading pair comes in Division 1 South East with Norwich City against Actonians. Real Bedford and Chatham can catch the top two with a game in hand, while Dulwich and Sudbury are not far off the pace ahead of their meeting.

Not only does Division 1 South West feature second against first but both are unbeaten and AFC Bournemouth even with a 100% record before playing Swindon at the Vitality Stadium.

 

Author

Continue Reading

Trending