Marketing & Sponsorship

Bundesliga International, CFA launch “Bundesliga Dream” to prosper Chinese rising football talents

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The Bundesliga International has signed a partnership with the Chinese governing body for football, the Chinese Football Association (CFA).

Following the deal, both entities have launched “Bundesliga Dream” which will help to prosper rising football talents in China.

Through this agreement, the talented Chinese players from the U16 national team will have the chance to practice at the development academies of many Bundesliga and Bundesliga 2 clubs, as well as play against youth teams from throughout Germany, during this event, which is scheduled for February–March 2024.

Together with the Bundesliga and the participating clubs, the CFA has developed a unique training regimen that all players will follow. The training highlights several critical in-game scenarios, such as transitioning from attack to defensive.

Peer Naubert, Bundesliga International Chief Marketing Officer, said, “For almost 30 years, the Bundesliga has been a part of Chinese football culture: it was one of the first European leagues to be broadcast in China, and over the years it has welcomed some of China’s greatest players. With the launch of Bundesliga Dream China, we are offering players a chance to experience the best of German youth development, and hopefully creating a long-term pathway that could lead to more Chinese players succeeding in Germany.”

Song Kai, President of the CFA, stated, “With the German system at the forefront of youth development, the Bundesliga Dream project is anticipated to provide our young players and coaches with abundant opportunities for international exchange and learning.

He also added, “Achieving success is a gradual journey, necessitating perseverance and dedication from the professionals in the youth football sector. Their patient and resolute efforts are pivotal in contributing to the development of football in China, ensuring a stable and substantial growth trajectory for the sport.”

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