Marketing & Sponsorship
Tottenham Hotspur commence partnership with Socios.com
The Premier League side, Tottenham Hotspur have inked a partnership with a next-generation fan engagement and incentives firm, Socios.com.
In collaboration with Socios.com, the side is introducing the Spurs Fan Token to provide supporters access to a variety of club-related events, benefits, and experiences from all over the world.
The Spurs Fan Token becomes available on October 4. All One Hotspur+ Members and Season Ticket Holders who are 18 years of age and older will receive five free Fan Tokens, and all One Hotspur/One Hotspur Connect Members will receive one free Fan Token.
Fans will also receive an email with a coupon code that they can utilize inside the Socios.com app. The non-transferable free token will give users immediate access to club-related polls, forecasts, contests, and quizzes. These activities allow users to earn points to access rewards and experiences.
The Spurs and Socios.com will collaborate closely to offer customized benefits for Spurs supporters, including Big Screen messages, VIP tickets, Spurs Shop gift cards, and virtual meet-and-greets. Spurs Fan Tokens will be made available to non-members after the official debut at an initial cost of $2 apiece (about £1.65), also starting on October 4.
Through the collaboration, Socios.com will also provide funding for the Reignite initiative of the Tottenham Hotspur Foundation, which offers adult work possibilities and assistance with a healthy lifestyle to members of the club’s local community.
Ryan Norys, Commercial Sales Director, Tottenham Hotspur, said, “We’re pleased to be able to provide fans worldwide with a new range of Club-related rewards and experiences. Our Fan Token will build on the many benefits of our existing membership scheme. We’ll be offering all our Members and Season Ticket Holders free Fan Tokens at launch and are working with Socios.com to deliver a range of rewards that carry appeal to both domestic and international fans. The partnership is another example of how the Club is working to create additional recurring sources of revenue to reinvest in our football activities.”
Emma Diskin, Chief Operating Officer, Socios.com, said, “Fans across the world are being rewarded on Socios.com with one-of-a-kind experiences simply by showing support for their club through Fan Tokens. With this launch, Spurs fans will be able to engage in Club-related polls, predictors, and competitions, through which points can be gained to unlock new rewards and experiences. We’ve now welcomed seven English sides to our group of more than 100 major sporting organisations, and we’re determined to keep improving our app.”
Tottenham Hotspur have also signed significant partnerships with Cadbury, AstroPay, Kiton and TUMI. The team is currently fourth on the points table with 14 points, courtesy of four wins and two draws. The Spurs will now next take on Liverpool FC tonight at 10:00 PM IST and will aim to put on a good show in front of their home crowd.
LaLiga
The Messi Family Still Love Barcelona! Leo & Antonela Celebrate Son Thiago’s Birthday With A Blaugrana-Themed Party
The Messi Family Still Love Barcelona! Leo & Antonela Celebrate Son Thiago’s Birthday With A Blaugrana-Themed Party
Even though Lionel Messi now thrills fans in Miami, his heart clearly still beats for Barcelona. The Argentine legend and his wife Antonela Roccuzzo threw a spectacular FC Barcelona-themed party for their eldest son Thiago’s 13th birthday — complete with the club’s iconic Blaugrana colours, a Camp Nou-shaped cake, and the famous “Mes Que un Club” motto proudly displayed.
A Birthday Steeped In Barca Spirit
Photos and videos shared by Antonela on social media showed the family surrounded by vibrant Barcelona decor — a sea of red and blue balloons, a giant club crest, and even a backdrop of Camp Nou. Thiago, wearing Barca’s 2024/25 third kit with his name and age printed on the back, grinned as his parents captioned the moment:
“How wonderful it is to celebrate you, Thiagui! We love you so, so much.”
For fans, it was more than just a birthday — it was a reminder that the Messi family’s bond with Barcelona remains unbreakable, even three years after Leo’s emotional exit from the club.
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Barcelona: More Than A Club, More Than A Memory
Messi’s relationship with FC Barcelona runs deeper than football. From joining La Masia at 13 — the same age Thiago just turned — to lifting countless trophies, including the 2009 Sextuple, his journey defined an era of global football.
His records still stand tall: 672 goals, 778 appearances, and six Ballons d’Or during his time in Catalonia. But beyond the numbers, Messi represented Barcelona’s core — humility, artistry, and loyalty.
Even after leaving in 2021 due to financial struggles, Messi has never hidden his affection for the club and the city that gave him everything. The birthday celebration only reinforced that connection — a nod to where it all began.
Thiago Messi: Carrying The Torch
Born in Barcelona on November 2, 2012, Thiago has spent much of his life steeped in the world of football. He trained briefly with Barca’s youth academy before joining PSG’s setup when the family moved to Paris, and now shines at Inter Miami’s U-13 side.
Despite growing up in different countries, Thiago’s heart still leans toward the Blaugrana. He has even mentioned his admiration for Lamine Yamal and dreams of one day playing alongside the teenage sensation — a sweet echo of his father’s legacy.
But for Messi, the focus remains on joy, not pressure. He’s repeatedly said he doesn’t want to force his sons into football — yet gestures like this party show how much Barcelona remains a part of their family identity.
A Party Full Of Love And Legacy
The Messi family’s celebration wasn’t just a party — it was a tribute. A reminder that no matter where they live or play, Barcelona will always be home.
Marketing & Sponsorship
Inside The Sports Market: Why The Best Sport Blog Is More Than Just Scores
Inside The Sports Market: Why The Best Sport Blog Is More Than Just Scores
When you think about a sport blog, you might picture match highlights, game recaps, and maybe a few hot takes. But here at Sports Market International, we believe the best sport blog should offer more than that.
Sports today are not just about who won or who lost. They’re about the market that powers the game — sponsorships, fan engagement, athlete branding, and the business moves shaping the future. And that’s exactly where we come in.
Why Sports Market International Is Different
We cover:
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The Sports Market Behind The Game → From billion-dollar broadcast rights to grassroots investments.
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Athlete Branding → How stars like LeBron, Messi, or Alcaraz become more than athletes.
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Fan Culture → The chants, the memes, the jerseys, the digital communities.
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Global Trends → How sports in Africa, Asia, Europe, and the Americas intersect in today’s world.
The Fun Side Of Sports
Yes, we get serious about markets and strategy, but sports are also about joy. The last-minute goals, the unexpected underdog wins, the viral locker room celebrations — we bring that energy into every post.
Why We Aim To Be The Best Sport Blog
Because we don’t just write about sports. We live inside the sports market, connecting culture, business, and fans in one space. Whether you’re a casual fan, a die-hard supporter, or an industry insider, Sports Market International is built for you.
Marketing & Sponsorship
Borah Ndanyungu Reveals betPawa’s Vision In Unveiling Tekno
BY ADELU PRAISE DEBORAH
For Borah Omary Ndanyungu, betPawa’s Head of Local Marketing & CSR, the choice of Afro-pop sensation Tekno as the brand’s new ambassador was clear. “Tekno represents everything we stand for — energy, creativity, and breaking boundaries. His music inspires millions, just as football does. That’s why he’s the perfect face of betPawa,” Borah explained at the unveiling in Lagos.
The decision reflects betPawa’s strategy of blending sport, music, and culture to connect with Nigeria’s vibrant youth market. Coming just days after the brand invested ₦494 million in the Nigeria National League (NNL) through its Locker Room Bonus initiative, Tekno’s unveiling underscores the company’s twin approach of empowering players on the pitch while engaging fans off it.
Music meets mission
Tekno, famous for hits like Pana and Skeletun, said the collaboration felt natural. “From the studio to the stage, I’ve always been about breaking limits. That’s why betPawa felt like family. They’re creating opportunities, celebrating winners, and pushing boundaries in their own space. Together, we’ll keep inspiring Nigerians,” he said.
The company believes Tekno’s influence goes beyond entertainment. His wide appeal mirrors the unifying power of football, which is why betPawa sees him as the right figure to front campaigns that blend music, lifestyle, and sport.
Beyond gaming
For betPawa, Tekno’s unveiling is part of a broader push to define itself not just as a gaming operator but as a lifestyle brand. With its Locker Room Bonus reshaping football motivation in the NNL — giving ₦56,000 direct payments per winning player and ₦1.288m per team per victory — and Tekno’s appointment amplifying cultural reach, the brand is building strong links to communities across Nigeria.

From its 1,250% sports win bonus, the highest in Africa, to its ongoing grassroots initiatives, betPawa has carved a niche as a driver of empowerment. Adding Tekno strengthens that vision, ensuring the brand connects with music fans, football lovers, and youth eager for inspiration.
As the NNL gears up for its November kickoff and Tekno readies fresh music, the partnership is set to fuel a new wave of campaigns that celebrate ambition, creativity, and winning. For betPawa, the message is clear: Tekno is not just an ambassador, but a cultural symbol of everything the brand aspires to represent.
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