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BugaWin Boosts Lagos Pre-Season Tournament, Promise To Reward Fans



Excitement is building ahead of the Lagos Pre-Season Tournament and fans have been guaranteed good football on the pitch with plenty of gifts courtesy of BugaWin after the betting company announced a partnership with the organizers.

The sixteen-team tournament will be held from September 18 to 22 at the Mobolaji Johnson Arena, Onikan, Lagos Island with eight matches scheduled for each day during the preliminary round.

The pre-season tournament organized by the Fouad Oki-led Lagos State Football Association received a big boost from BugaBet as the company partnered with the tournament to reward participating teams and their fans.

Chief Executive Officer, BugaWin Otunba Charles Farinmoyo expressed the brand’s passion for football and commitment to enhance grassroots development through their partnership with the Lagos State Football Association.

He revealed plans by BugaWin to give out exciting prizes to fans and supporters throughout the tournament while thanking the LSFA for creating the platform for the company to be part of the initiative and carry out corporation social responsibility”.

Farinmoyo added “We see this as an opportunity and whatever we have, we will do and that’s how we partnered with the tournament in the blink of an eye. We are just a new company, we respect our great grandfathers and fathers in the sports betting business. So, our expenses are enormous to even play catch up but I want to give you the BugaWin commitment that we are in with you all throughout this competition. Apart from branding, from the first moment, we will be in the stadium as early as 5 a.m. You will meet our team there and we will do raffles for those early birds who will be at the venue before 7 a.m. to win fantastic prizes. Every day, there will be raffle draws. We are planning to give motorcycles, fans, electric kettles, pressing irons and so on. We also have daily prizes after the matches, it could be tickets to go on vacation or stay-cation in top hotels in Lagos”.

Vice Chairman of the LSFA, Liameed Gafar, applauded BugaWin for partnering with the board in staging the tournament at short notice, stating that the management of the betting company has demonstrated a huge passion for the beautiful game.

“During the five days of the tournament, they will be bringing different prizes into the stadium. Ranging from pressing irons, standing fans and different gifts. There will be raffle draws and whatever you win, you take it home. They will give us wallets, much like a ticket that you can cash out and you can “buga”. They will be supporting the technical staff during the tournament and I believe through this support, we will give them great mileage and I’m sure they will be everywhere very soon. They believe in us because they believe that football should not bring violence” Gafar said.

Three Nigeria National League and 13 Nationwide League One clubs are participating in the forthcoming tournament. The clubs were pulled into four groups of four teams each for the preliminary round.

First Bank FC, Real Sapphire, Lekki United and Broad City were drawn to Group A while Tradesafe Sports FC, A.S Racine, Emmydinho FC and BYT FC are in Group B.

Smart City FC, Okaka FC, TCCG FC and Dannaz FC are in Group C while Ikorodu City are pitched in Group C alongside Spartans FC, Magic Stars and Buruj FC.

A total of 32 matches will be played during the tournament with First Bank FC and Real Sapphire getting the proceedings underway on Monday, September 18. The Lagos Pre-Season Tournament will end on Friday, September 22nd.

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Marketing & Sponsorship

Leicester City forge partnership with Khelraja




The English Football League Championship unit, Leicester City have announced a partnership with Asia’s renowned real-money gaming brand, Khelraja.

Following this deal, the brand has been labelled as the official partner of the side. The association includes Khelraja facilitating predictions for all competitive and friendly fixtures played by the team for all the fans throughout the Asian continent.

In addition, Khelraja will receive exposure through online, social media and offline brand activations with Leicester City.

Speaking of the association, Viren Modi, CEO, Khelraja, said, “Over the last few years, Leicester City FC has emerged as one of the most adored clubs in the world. The team’s fairytale run, which saw it crowned English Premier League champions in 2015-16, captured global imagination and attention. Over the years, it has steadily built a strong fan base in Asia thanks to its ownership and, today, rivals top Premier League clubs such as Manchester United, Chelsea, and Liverpool in terms of popularity in the region. We are delighted to partner with Leicester City FC as its official Asian betting partner and provide sports fans across Asia with the opportunity to pursue unique reward-based engagement with the club beyond just viewing.”

Khelraja offers a wide range of genres, including sports betting, live casino games, and esports. In around two years, the brand has established itself in Thailand and Indonesia. The brand is among the largest in its field, with licenses for significant foreign markets such as Japan and Africa on the horizon.

Prior to this deal, Khelraja also developed associations with Sevilla FC and Juventus. On the other hand, the EFL side has inked a collaboration with Marc Darcy while also signing sponsorship extensions with King Power and Parimatch.

Playing in the second division of English football, Leicester City have currently acquired the topmost position on the table with 18 points. The side will next take on Blackburn Rovers on October 1.

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Marketing & Sponsorship

Amokachi, Eguavoen, Others Calls For Support As 40 Lagos Community Teams Battle For 1×BET Football Cup 





Forty grassroots football teams drawn from different communities of Lagos State are set to battle for the maiden edition of the prestigious 1×BET football competition.

The 40 teams expected to feature in the competition for non-league sides have been pooled into 5 conferences of 8 teams each. 

At the glamourous and welI attended draws and unveiling ceremony held at the highbrow Radisson Blu Hotel, Ikeja, Chief Executive Officer of Match International Limited organisers of the event, Engr. Waidi Akanni, disclosed that beyond responding to its avowed Corporate Social Responsibility programmes, the sponsors of the football competition, 1×BET, are committed to the development of Nigerian football, particularly, at the grassroots levels. 

Chairman of 1×BET, Dr. Femi Babalola, was enthusiastic about the objectives of his company, as it concerns its aims, which are tailored towards a holistic development of football in Nigeria, as well as, the needs to use his company as a platform to satisfy and reward the passion of football fans across the country. 

Technical Director of Nigeria Football Federation, Austin Eguavoen, praised the sponsors for taking up the initiative to support and develop grassroots football in Nigeria. The former captain and coach of the Super Eagles, regretted the lack of si.ilar opportunities and sponsorship for grassroots football during his playing days. He went on to admonish corporate organisations to join the fray by supporting the development of grassroots football in the country. 

Super Eagles legendary striker, Daniel Amokachi, was particularly full of praises for the organisers and the sponsors of the competition. Even as he recalled the glorious days of Nigerian football and how much it positively impacted on the unity, love and peaceful co-existence of the people. 

Present at the unveiling ceremony of the competition that is expected to begin October 3, 2023, at the popular Nitel Training ground, Oshodi, were former Nigerian international players such as Henry Nwosu, Friday Ekpo, Victor Agali, Wasiu Ipaye, Loveday Omoruyi and Taiwo Oloyede. 

Others include Former Super Eagles coach and renowned football administrator, Chief Fanny Amun, Franklin Howard, Friday Elahor, Benson Edema, Akeem Ishola, David Apelete Dosu and Monday Kanu. 

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Marketing & Sponsorship

MTN Nigeria Named Exclusive Telecommunications Partner For NPFL Live




Following the recent announcement of the Joint Venture between the Nigeria Premier League Ltd, GTI and Propel Sports Africa to stream Nigeria Premier Football League (NPFL) games live, Propel Sports is delighted to announce that it has entered a deal with MTN Nigeria for the exclusive broadcast of the games on mobile devices on the MTN Network.

The streaming will cover eight live games each weekend, which will translate to over 300 games per season.

Basil Kabbani, Chairman of Propel Sports Africa stated: “The engagement with the team at MTN has been amazing, from the Digital VAS, to the Marketing and Commercial team, their approach has been consistently professional, and their enthusiasm for the NPFL content has been infectious. From the very start of our negotiations, we knew MTN was the right partner to give our great content, the platform it deserves.”

The deal, concluded by Propel Sports Africa President, Edward Simons and MTN Chief Operating Officer Hassan Jabar, will include in-and-post-game highlights delivered in real time to MTN subscribers through the NPFL Live OTT platform.

Propel Sports Africa’s in-Country Director Victor Okobi commented, “I cannot think of a better network than MTN to showcase the best of Nigerian soccer on NPFL-Live”.

“We are excited about this opportunity to deliver entertaining content to our subscribers. It is a testament to our commitment to sports development in Nigeria. We know Nigerians love football and we are glad to partner with Propel Sports Africa and GTI to deliver Nigerian Premier League matches in high definition to our customers. We are confident that this partnership will transform the reception and appreciation of the Nigeria Premier Football League,” said Hassan Jaber, Chief Operating Officer, MTN Nigeria.

Commenting for GTI, the Group Managing Director, Abubakar Lawal stated:

“This is the testimonial of the journey of the NPFL to the global space.  The partnership is very good for the football ecosystem of Nigeria as we strive to deploy technology and efficient solutions to create value for all the stakeholders and other prospective partners of the league.”

Commenting for NPFL, the Chairman Hon. Gbenga Elegbeleye, stated:

“The Nigeria Premier Football League is excited about the partnership potentials to elevate the league’s visibility and engagement. We are thrilled to welcome MTN as our exclusive telecommunications partner. Their expertise and commitment to innovation align seamlessly with our vision for the league.

“With MTN’s support, we look forward to not only reaching a wider audience but also enhancing the overall experience for our dedicated fans. This groundbreaking collaboration marks a significant milestone in the realms of sports and technology, promising an elevated viewing experience for football enthusiasts across the nation.

“The partnership underscores a shared commitment to bringing the excitement of football closer to the hearts of millions of Nigerians. The partnership will also redefine how football is experienced, engaging fans in every goal, tackle and victory with unparalleled clarity and convenience.”

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