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Sportfive nets third-party rights to Brazil, Argentina’s home W/Cup qualifiers

A key piece of the puzzle in the South American media-rights market has been solved ahead of the Conmebol Fifa World Cup qualifiers that get underway this week, with the Sportfive agency landing rights for matches involving Brazil and Argentina.

Sportfive has secured exclusive third-party media rights (territories outside of the two countries playing) to all home 2026 World Cup qualifiers of the two South American giants, having reached an agreement with two agencies: Brax for Brazil’s rights and Torneos for Argentina’s.

Brazil’s first home game in the World Cup qualifiers is against Bolivia on September 8, while world champions Argentina kick off their campaign tomorrow (Thursday) at home to Ecuador.

In addition, Sportfive will sell third-party media rights for all home friendlies played by Brazil outside of the Americas. This was a long-term contract previously held by the UK-based Pitch International agency that expired after the 2022 World Cup.

It is a significant contract win for Sportfive and comes less than a year after Pedro Cubillos returned to the agency tasked with overseeing media rights acquisitions and sales across Latin America.

Cubillos was with Lagardère Sports – renamed Sportfive in 2020 following the takeover by H.I.G. Capital – for close to a decade. In 2019 he set up Tribe Sports Marketing agency with former colleague Marco Gonzalez.

Thomas Klingebiel, president of media at Sportfive, said: “We are thrilled to have secured these exclusive media rights for the South American World Cup Qualifiers. This agreement reinforces Sportfive’s commitment to delivering top-tier sports content to a global audience.”

South American football governing body Conmebol does not sell collective rights to World Cup qualifiers in the region. Rather, the football federations sell domestic and international rights to their respective home qualifiers and friendlies on an individual basis.

It means last-minute deals have often been required to ensure widespread exposure of the Conmebol World Cup qualifiers.

Just this week, SportBusiness reported clarity over Bolivia’s matches, after the Bolivian Football Federation (FBF) was granted domestic rights to its home World Cup qualifiers after a court ruled against a claim from Mediapro and Sports TV Rights, which bid for the rights in a tender earlier this year.

The FBF was granted a ‘constitutional protection’ by the Departmental Court of La Paz that will enable the federation to exploit the rights on its own FBF Play streaming platform, rather than selling the rights to a third party such as Sports TV Rights or Mediapro.

Days earlier, and before the FBF had the legal right to sell Bolivia’s matches, Brazilian broadcaster Globo secured exclusive rights to the home matches of Argentina, Chile, Colombia, Ecuador, Uruguay, Paraguay, Peru and Venezuela.

This secured the broadcaster’s near-universal coverage of the qualifiers in Brazil, as it had already retained domestic rights to the Brazilian national team’s home World Cup qualifying matches and friendlies until 2026.

Mediapro holds international rights to all of Peru’s home qualifiers and friendlies over the quadrennial period between World Cups. It also holds global media and marketing rights to the international matches of Chile in conjunction with the 1190 Sports agency over the 2023-26 period.

Aside from the individual sales, a quartet of South American football associations banded together in May to sell media rights to their home 2026 Fifa World Cup qualifiers on a collective basis, in what experts regarded as a step in the right direction for the region’s international football rights market.

The Uruguayan Football Association (AUF), Paraguayan Football Association (APF), Ecuadorian Football Federation (EFE) and Venezuelan Football Federation (FVF) issued a joint Request for Proposal (RFP) on May 18, initially giving interested parties until June 8 to submit bids. No deals have been confirmed following the tender, however, Mediapro is understood to be the favourite to acquire the rights.

Six South American nations will qualify automatically for the 2026 World Cup in USA-Mexico-Canada (up from five at Qatar 2022) and with one other entering an inter-confederation playoff, only three nations will be automatically ruled out of qualification.

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How To Watch The Club World Cup Draw Live On DAZN: Date, Time, Draw Format

How To Watch The Club World Cup Draw Live On DAZN: Date, Time, Draw Format

The FIFA Club World Cup takes place in July 2025 in the US, with the world’s best clubs and players fighting it out to be crowned world champions and it will all be broadcast live on DAZN.

All 63 matches in competition will be broadcast by DAZN worldwide, in multiple languages, and all for free, as clubs from Europe, Asia, North and South America, Africa and Oceania all compete.

The build up to the expanded, 32-team competition heats up when the tournament draw is made on Thursday, December 5,which you can watch for free exclusively on DAZN. Sign up here for a free DAZN account to watch.

The new format is set to be played every four years, just like the World Cup.

Who is in the Club World Cup draw?
The 32 clubs involved are some of the biggest in the football world. They include Real Madrid, River Plate, Flamengo, Juventus, Boca Juniors, Manchester City, Bayern Munich and Paris St-Germain.

Qualification for the tournament was based on either winning a continental title – IE: UEFA Champions League or CONMEBOL Libertadores – in one of the four most-recent seasons or by having a high ranking of performance in the top-level continental tournament over the four-year period.

So, for a country like England, who were given two slots, Manchester City and Chelsea will represented them, rather than say Liverpool, because the former two clubs have won the Champions League more recently.

Pot 1: Manchester City, Real Madrid, Bayern Munich, Paris St-Germain, Flamengo, Palmeiras, River Plate, Fluminense
Pot 2: Chelsea, Borussia Dortmund, Inter Milan, Porto, Atletico Madrid, Benfica, Juventus, Salzburg
Pot 3: Al Hilal, Ulsan, Al Ahly, Wydad, Monterrey, Club Leon, Boca Juniors, Botafogo
Pot 4: Urawa Red Diamonds, Al Ain, Esperance Sportive de Tunisie, Mamelodi Sundowns, Pachuca, Seattle Sounders, Auckland City, Inter Miami
How to watch the Club World Cup draw
The Club World Cup draw will take place at 6pm GMT; 1pm ET; 12pm CT on Thursday, December 5. It will be broadcast live and for free on DAZN worldwide.

To watch on DAZN, simply enter your email address to setup a free account and that is it. Sign up here.

Or, if you are already a DAZN subscriber or Freemium member, then the draw is part of your current membership.

DAZN News will also be running a live blog of the draw to keep you fully up-to-date with proceedings.

How does the draw work and key rules?

The pots
Pot 1 is made up of the highest-ranked teams from Europe and South America. Pot 2 is the rest of Europe.

Pot 3 is the best of Asia, Africa, Concacaf and the rest of South America

Pot 4 is all remaining clubs.

The rules of the draw
No group can feature more than one team from the same confederation except for UEFA, which has 12 teams across the eight groups
Teams from the same country cannot be drawn together, which only affects Atlético Madrid and Real Madrid
Inter Miami CF take position four in Group A and will play the opening game
Seattle Sounders take position four in Group B to ensure they play at their home ground
There is also a seeding structure in place, which means UEFA’s top seeds Real Madrid and Manchester City will be in opposite halves of the draw, as will CONMEBOL’s Flamengo and Palmeiras. It means these teams will not potentially meet until the semi-finals, if they all win their respective groups.

The same principle of being in opposite halves of the draw applies to Pot 1 seeds 3 and 4 for each confederation, which are Bayern Munich and Paris Saint-Germain; and River Plate & Fluminense.

In Pot 1 the UEFA teams will be placed into groups so that, if they finish first in the group, they cannot play each other before the semi-finals. The same applies to the four South American teams.

To achieve the necessary draw build for Pot teams, pathways have been created.

Pathway 1: Winners of Groups A, C, E and G play the runners-up of Groups B, D, F and H.
Pathway 2: Winners of Groups B, D, F and H play the runners-up of Groups A, C, E and G.
In Pot 2 Chelsea, Borussia Dortmund, Internazionale and FC Porto will be drawn into a group with one of Flamengo, Palmeiras, River Plate, Fluminense.

Atlético Madrid, Benfica, Juventus and RB Salzburg will be drawn into a group with one of Manchester City, Real Madrid, Bayern Munich, Paris Saint-Germain.

How the draw will run
Finally we can actually get to the draw. It will start by drawing all of the teams from team pot 1, then pots 2, 3 and 4. Groups will be filled in order, subject to draw rules.

For Groups A and B, the other teams take the same position as their pot (as Inter Miami and Seattle are in position 4).

For Groups C to H, the position in the group will be drawn. This influences the order of the fixtures.

Where is the Club World Cup being staged?
The July 2025 tournament will be hosted by the United States, as a warm up to them co-hosting 2026 World Cup alongside Canada and Mexico.

There will be 12 different stadiums used for the club competition.

The first match will be held in Miami on Sunday, June 15, at the Hard Rock Stadium, and will see home club Inter Miami play.

New Jersey’s MetLife Stadium will host the final on July 13.

Atlanta, Mercedes-Benz Stadium
Charlotte, TQL Stadium
Cincinnati, Bank of America Stadium
Los Angeles, Rose Bowl Stadium
Miami, Hard Rock Stadium
Nashville, GEODIS Park
New Jersey, MetLife Stadium
Orlando, Camping World Stadium
Orlando, Inter&Co Stadium
Philadelphia, Lincoln Financial Field
Seattle, Lumen Field
Washington DC, Audi Field

Watch the Club World Cup draw live on DAZN
Club World Cup

Sign up for a free DAZN account now to watch the Club World Cup draw live on DAZN on Thursday December 5.

Or, if you are already a DAZN subscriber or Freemium member, then the draw is part of your current membership.

A DAZN Freemium account costs nothing and provides access to action across football, boxing, NFL, golf, darts, motorsports, basketball and padel.

This includes the UEFA Women’s Champions League, NFL, PDC Darts, LIV Golf, Super League Basketball and Saudi Pro League, plus other weekly specially selected games, leagues, sports and highlights.

Free TV Channels include Matchroom Boxing, PGA Tour, PDC Darts, PowerSports World, Billiard TV and Padel Time TV.

You only need an email address to register for a Freemium account, with no hidden costs or fees.

 

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How To Stream AC Milan vs Liverpool Match Online For Free

How To Stream AC Milan vs Liverpool Match Online For Free

An online streaming service has exclusive rights to the big Champions League match – but it’s easy to watch it for free.

Liverpool will be returning to the Champions League on Tuesday night, hoping to get back to winning ways on the opening night of the new campaign, facing old foes AC Milan.

The side, who previously faced Milan in the 2005 and 2007, suffered a 1-0 defeat against Nottingham Forest on Saturday, so they will be hoping to get back to winning ways this week.

However, Milan have also had a tumultuous ride so far, with the team currently in 9th after four games, despite a solid 4-0 win over Venezia at the weekend.

It’s shaping up to be a thrilling match, then, with both teams having plenty to prove, and you can watch it for free on Amazon Prime Video.

 

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LaLiga Signs 2024-25 Broadcast Deal With China Media Group

LaLiga Signs 2024-25 Broadcast Deal With China Media Group

Spanish soccer’s top-tier LaLiga has unveiled state-run China Media Group (CMG) as its official broadcast partner in the country.

Through a deal announced today, CMG returns as a Chinese broadcaster of the 20-team Spanish league.

The tie-up has come with the 2024-25 campaign already four matchdays in and follows a memorandum of understanding between the two parties in late July.

Last season (2023-24), LaLiga action was shown in China by the Migu streaming service, while rights for 2024-25 have also been snapped up by the iQiyi digital broadcaster.

Javier Tebas, president of LaLiga, has said: “China remains a key market for LaLiga, and we are thrilled to bring our league’s unique passion and excitement to Chinese fans through one of the most influential media platforms in the country.”

Over the last few weeks, LaLiga has been scrambling to add more partners to its stable of broadcasters for this season.

Earlier this month, a significant deal across numerous African markets was unveiled with SportyTV, while mid-August saw BeIN Sports extend its exclusive rights deals across the Middle East and North Africa, and Asia-Pacific.

Domestically, DAZN and Movistar are the main rights-holders through deals running between 2022 and 2027.

Sportcal

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