UEFA announces multi-year renewal with Hisense

The apex council of football in Europe, UEFA has announced a multi-year renewal with the Chinese multinational electronics company, Hisense.

The new association also includes the Chinese brand sponsoring UEFA Men’s National Team Football and the UEFA EURO 2024, which will begin on June 14, 2024, in Germany.

The entity will partner with this premier European football competition for the third time in a row after serving as a partner for the past two seasons.

The extension pact also includes the visibility of the branding of the company on the perimeter boards and giant screens in the stadium during all the games of the tournament next year.

Additionally, the brand will exercise its on-site rights in UEFA fan zones and stadiums, as well as its digital rights on UEFA’s digital channels. In order to address the operational needs, it will also team up with UEFA to provide cutting-edge display technologies and appliances.

As part of the agreement, the Qingdao-based company will also sponsor the UEFA Futsal EURO 2026, the UEFA Nations League Finals in 2025, the UEFA Under-21 Championship in 2025, Finalissima 2024, and the European Qualifiers in 2024 and 2026.

Guy-Laurent Epstein, Marketing Director of UEFA, said, “I am thrilled that Hisense is renewing its commitment to European football as an official partner of UEFA EURO 2024, which will be our third consecutive EURO together. Their technologies continue to help make football more accessible and enjoyable to fans worldwide.

Fisher Yu, President of Hisense Group, said, “Hisense is able to connect with consumers around the world through our sports sponsorships, which is a great way to build trust in our brand. To continue brand building globally, Hisense will provide fans around the world with a unique viewing experience of UEFA EURO 2024.

Hisense is a renowned Chinese multinational company known for manufacturing electronics applications such as mobile phones, smartphones, televisions, air conditioners, refrigerators, and many more. It is currently headquartered in Qingdao, Shandong Province, China.