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Newcastle United develop multi-year partnership with adidas

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The Premier League (PL) team, Newcastle United have announced a multi-year partnership with the German sports apparel entity, adidas.

Following this agreement, the renowned three stripes will become the club’s official kit partner from the 2024/25 season onward.

The club will rejoin with adidas for the first time in almost ten years, as revealed in the Amazon Prime documentary. Between 1995 and 2010, the two organizations worked together, the brand was the official uniform and training gear for Newcastle United’s renowned Entertainers period, with Kevin Keegan’s title-challenging club boasting some of the most desired and generally appreciated outfits of the era.

The Magpies also sported the brand’s three stripes throughout numerous memorable UEFA Champions League matches, including their renowned 3-2 triumph against FC Barcelona in 1997, and in each season under the late, great Sir Bobby Robson’s guidance.

The news comes at a pivotal moment for the club, as the men’s team has qualified for the UEFA Champions League for the first time in twenty years, and Newcastle United Women were fully established as professionals this summer after a historic title win in the 2022–23 season.

When this new collaboration formally commences in June 2024, the Magpies will wear adidas for the first time in a decade. Newcastle United will also reestablish their own retail operations, both in-store and online, locally and worldwide, as part of this new deal.

Nick Craggs, Global Football General Manager, adidas, said, “We are excited to announce that adidas and Newcastle United Football Club have once again joined forces in a new partnership that aims to drive excitement both on and off the pitch. This collaboration brings together two iconic names known for their history, innovation, and commitment to excellence within football.

“As Newcastle United Football Club embarks on a new chapter for the men’s and women’s team, adidas is honoured to provide them cutting-edge sportswear technology. Our previous partnership delivered some of the most iconic kits of the 90s and we look forward to creating many more unforgettable moments, inspiring fans and players alike.”

Darren Eales, CEO of Newcastle United, said, “Our upcoming partnership with adidas evokes memories of some of the most famous players, coaches and matches in the club’s history so we are delighted we will be teaming up once again as we look to create our own exciting future together. The club, supported by our fans, owners and commercial partners, is on an exciting journey and we look forward to continuing that as we welcome adidas on board next summer.”

Peter Silverstone, Newcastle United, Chief Commercial Officer, said, “We are delighted to have agreed a new multi-year partnership with adidas from summer 2024. The history and heritage between the two brands is obviously very compelling and exciting. This partnership will help us to deliver on our ambitious brand and commercial strategy. Importantly, it will allow us to rebuild a direct retail relationship with our current, and future, local and global fanbase. We know our fans will support us on this exciting journey.”

Recently, the Magpies have also developed sponsorship ties with Sportsbet.io, Sela, noon.com, and FUN88. On the field, the team has had a rough start, with only one win out of four matches earning only three points. They now go against Brentford FC on September 16.

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Leicester City forge partnership with Khelraja

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The English Football League Championship unit, Leicester City have announced a partnership with Asia’s renowned real-money gaming brand, Khelraja.

Following this deal, the brand has been labelled as the official partner of the side. The association includes Khelraja facilitating predictions for all competitive and friendly fixtures played by the team for all the fans throughout the Asian continent.

In addition, Khelraja will receive exposure through online, social media and offline brand activations with Leicester City.

Speaking of the association, Viren Modi, CEO, Khelraja, said, “Over the last few years, Leicester City FC has emerged as one of the most adored clubs in the world. The team’s fairytale run, which saw it crowned English Premier League champions in 2015-16, captured global imagination and attention. Over the years, it has steadily built a strong fan base in Asia thanks to its ownership and, today, rivals top Premier League clubs such as Manchester United, Chelsea, and Liverpool in terms of popularity in the region. We are delighted to partner with Leicester City FC as its official Asian betting partner and provide sports fans across Asia with the opportunity to pursue unique reward-based engagement with the club beyond just viewing.”

Khelraja offers a wide range of genres, including sports betting, live casino games, and esports. In around two years, the brand has established itself in Thailand and Indonesia. The brand is among the largest in its field, with licenses for significant foreign markets such as Japan and Africa on the horizon.

Prior to this deal, Khelraja also developed associations with Sevilla FC and Juventus. On the other hand, the EFL side has inked a collaboration with Marc Darcy while also signing sponsorship extensions with King Power and Parimatch.

Playing in the second division of English football, Leicester City have currently acquired the topmost position on the table with 18 points. The side will next take on Blackburn Rovers on October 1.

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Amokachi, Eguavoen, Others Calls For Support As 40 Lagos Community Teams Battle For 1×BET Football Cup 

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1×BET

Forty grassroots football teams drawn from different communities of Lagos State are set to battle for the maiden edition of the prestigious 1×BET football competition.

The 40 teams expected to feature in the competition for non-league sides have been pooled into 5 conferences of 8 teams each. 

At the glamourous and welI attended draws and unveiling ceremony held at the highbrow Radisson Blu Hotel, Ikeja, Chief Executive Officer of Match International Limited organisers of the event, Engr. Waidi Akanni, disclosed that beyond responding to its avowed Corporate Social Responsibility programmes, the sponsors of the football competition, 1×BET, are committed to the development of Nigerian football, particularly, at the grassroots levels. 

Chairman of 1×BET, Dr. Femi Babalola, was enthusiastic about the objectives of his company, as it concerns its aims, which are tailored towards a holistic development of football in Nigeria, as well as, the needs to use his company as a platform to satisfy and reward the passion of football fans across the country. 

Technical Director of Nigeria Football Federation, Austin Eguavoen, praised the sponsors for taking up the initiative to support and develop grassroots football in Nigeria. The former captain and coach of the Super Eagles, regretted the lack of si.ilar opportunities and sponsorship for grassroots football during his playing days. He went on to admonish corporate organisations to join the fray by supporting the development of grassroots football in the country. 

Super Eagles legendary striker, Daniel Amokachi, was particularly full of praises for the organisers and the sponsors of the competition. Even as he recalled the glorious days of Nigerian football and how much it positively impacted on the unity, love and peaceful co-existence of the people. 

Present at the unveiling ceremony of the competition that is expected to begin October 3, 2023, at the popular Nitel Training ground, Oshodi, were former Nigerian international players such as Henry Nwosu, Friday Ekpo, Victor Agali, Wasiu Ipaye, Loveday Omoruyi and Taiwo Oloyede. 

Others include Former Super Eagles coach and renowned football administrator, Chief Fanny Amun, Franklin Howard, Friday Elahor, Benson Edema, Akeem Ishola, David Apelete Dosu and Monday Kanu. 

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MTN Nigeria Named Exclusive Telecommunications Partner For NPFL Live

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Following the recent announcement of the Joint Venture between the Nigeria Premier League Ltd, GTI and Propel Sports Africa to stream Nigeria Premier Football League (NPFL) games live, Propel Sports is delighted to announce that it has entered a deal with MTN Nigeria for the exclusive broadcast of the games on mobile devices on the MTN Network.

The streaming will cover eight live games each weekend, which will translate to over 300 games per season.

Basil Kabbani, Chairman of Propel Sports Africa stated: “The engagement with the team at MTN has been amazing, from the Digital VAS, to the Marketing and Commercial team, their approach has been consistently professional, and their enthusiasm for the NPFL content has been infectious. From the very start of our negotiations, we knew MTN was the right partner to give our great content, the platform it deserves.”

The deal, concluded by Propel Sports Africa President, Edward Simons and MTN Chief Operating Officer Hassan Jabar, will include in-and-post-game highlights delivered in real time to MTN subscribers through the NPFL Live OTT platform.

Propel Sports Africa’s in-Country Director Victor Okobi commented, “I cannot think of a better network than MTN to showcase the best of Nigerian soccer on NPFL-Live”.

“We are excited about this opportunity to deliver entertaining content to our subscribers. It is a testament to our commitment to sports development in Nigeria. We know Nigerians love football and we are glad to partner with Propel Sports Africa and GTI to deliver Nigerian Premier League matches in high definition to our customers. We are confident that this partnership will transform the reception and appreciation of the Nigeria Premier Football League,” said Hassan Jaber, Chief Operating Officer, MTN Nigeria.

Commenting for GTI, the Group Managing Director, Abubakar Lawal stated:

“This is the testimonial of the journey of the NPFL to the global space.  The partnership is very good for the football ecosystem of Nigeria as we strive to deploy technology and efficient solutions to create value for all the stakeholders and other prospective partners of the league.”

Commenting for NPFL, the Chairman Hon. Gbenga Elegbeleye, stated:

“The Nigeria Premier Football League is excited about the partnership potentials to elevate the league’s visibility and engagement. We are thrilled to welcome MTN as our exclusive telecommunications partner. Their expertise and commitment to innovation align seamlessly with our vision for the league.

“With MTN’s support, we look forward to not only reaching a wider audience but also enhancing the overall experience for our dedicated fans. This groundbreaking collaboration marks a significant milestone in the realms of sports and technology, promising an elevated viewing experience for football enthusiasts across the nation.

“The partnership underscores a shared commitment to bringing the excitement of football closer to the hearts of millions of Nigerians. The partnership will also redefine how football is experienced, engaging fans in every goal, tackle and victory with unparalleled clarity and convenience.”

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