The strategic partners to the Nigeria Premier Football League (NPFL), GTI Asset Management & Trust Limited have reached out to the new Minister of Sports Development, John Owan Enoh for possible cooperation and collaboration to further take the Nigerian sports sector to the next level.
The GMD of GTI Asset Management & Trust Limited, Abubakar Lawal, while joining other well-meaning Nigerians in congratulating Senator John Owan Enoh on his appointment as Minister of Sports by President Bola Ahmed Tinubu, said “GTI is willing and fully ready to cooperate and collaborate meaningfully and positively with the new sports minister to harness the potentials locked in Nigeria’ sports industry.
“We have already taken up the NPFL project and our aim is to make our elite football league a thriving transparent business enterprise that is capable of sustaining itself and employing millions of Nigerians who are ready to contribute significantly to the nation’s Gross Domestic Product,” Lawal said.
While congratulating Enoh on his new appointment, Lawal said: “We hope he hits the ground running because of the enormous challenges facing the sports ecosystem.
“GTI as strategic partners to the NPFL is neck-deep in ensuring that our football is well restructured and repositioned in line with international best practices and our efforts are already bearing fruits.
“I pray with the support of Corporate Nigeria and other well-meaning stakeholders in the sports industry, the new sports minister should be able to take Nigerian sports to enviable heights. From GTI, we will continue to work closely with the newly inaugurated Board of the Nigeria Premier League (NPL) led by Hon. Gbenga Elegbeleye towards a successful and seamless execution of the upcoming season.”
Lawal charged Senator Enoh, a two-term Member of the House of Representatives and one-term Member of the Senate of the Federal Republic, as the new Minister of Sports Development, to ensure that the government continues to complement the efforts of corporate bodies to provide an environment that is safe and conducive for sports development to thrive in the country.
The GTI boss further stated with a tinge of regret that the country is well blessed with talented sportsmen and women at the grassroots, but how to unearth these future superstars remains a herculean task that must be surmounted.
Tottenham Hotspur commence partnership with Socios.com
The Premier League side, Tottenham Hotspur have inked a partnership with a next-generation fan engagement and incentives firm, Socios.com.
In collaboration with Socios.com, the side is introducing the Spurs Fan Token to provide supporters access to a variety of club-related events, benefits, and experiences from all over the world.
The Spurs Fan Token becomes available on October 4. All One Hotspur+ Members and Season Ticket Holders who are 18 years of age and older will receive five free Fan Tokens, and all One Hotspur/One Hotspur Connect Members will receive one free Fan Token.
Fans will also receive an email with a coupon code that they can utilize inside the Socios.com app. The non-transferable free token will give users immediate access to club-related polls, forecasts, contests, and quizzes. These activities allow users to earn points to access rewards and experiences.
The Spurs and Socios.com will collaborate closely to offer customized benefits for Spurs supporters, including Big Screen messages, VIP tickets, Spurs Shop gift cards, and virtual meet-and-greets. Spurs Fan Tokens will be made available to non-members after the official debut at an initial cost of $2 apiece (about £1.65), also starting on October 4.
Through the collaboration, Socios.com will also provide funding for the Reignite initiative of the Tottenham Hotspur Foundation, which offers adult work possibilities and assistance with a healthy lifestyle to members of the club’s local community.
Ryan Norys, Commercial Sales Director, Tottenham Hotspur, said, “We’re pleased to be able to provide fans worldwide with a new range of Club-related rewards and experiences. Our Fan Token will build on the many benefits of our existing membership scheme. We’ll be offering all our Members and Season Ticket Holders free Fan Tokens at launch and are working with Socios.com to deliver a range of rewards that carry appeal to both domestic and international fans. The partnership is another example of how the Club is working to create additional recurring sources of revenue to reinvest in our football activities.”
Emma Diskin, Chief Operating Officer, Socios.com, said, “Fans across the world are being rewarded on Socios.com with one-of-a-kind experiences simply by showing support for their club through Fan Tokens. With this launch, Spurs fans will be able to engage in Club-related polls, predictors, and competitions, through which points can be gained to unlock new rewards and experiences. We’ve now welcomed seven English sides to our group of more than 100 major sporting organisations, and we’re determined to keep improving our app.”
Tottenham Hotspur have also signed significant partnerships with Cadbury, AstroPay, Kiton and TUMI. The team is currently fourth on the points table with 14 points, courtesy of four wins and two draws. The Spurs will now next take on Liverpool FC tonight at 10:00 PM IST and will aim to put on a good show in front of their home crowd.
Inter Milan FC Reaffirm Partnership Renewal With Acqua S.Bernardo
The famous Italian football club, Inter Milan FC have announced a partnership extension with the leading Italian mineral water brand, Acqua S.Bernardo.
Following the extension, Acqua S.Bernardo continues to be the official water partner of the Nerazzurri until the end of the 2025-26 Serie A season.
Through this renewal, the mineral drinking water brand will continue to be available to all Biscione men’s and women’s teams, as well as in the hospitality rooms at the San Siro Stadium and at all press conferences and other official club events.
Antonio Biella, Director General, Acqua S.Bernardo, said, “It is a great pleasure to remain alongside Inter, who have always represented Italy at the top levels of international football. Inter is one of the symbols of Milano, a city emblematic of Italy and S.Bernardo has always privileged Italian style, the bottle for our lightly mineralised water was also created by celebrated Italian designer Giorgetto Giugiaro.”
Before this development, the club already forged alliances with brands such as U-Power, BPER Banca, Santa Margherita, Enel, La Molisana, and Nike.
Acqua S.Bernardo spring water is defined by low levels of sodium, potassium, and magnesium, as well as a low dry residue (34.5mg/L), placing it among the less mineralized spring waters. As a result of its low salt percentage, it is frequently classified as “light” spring water.
La Beneamata are at their peak, and they are performing well in the ongoing edition. Till now, they have won five games in their six matches and secured 15 points. They are all set to face Salernitana in their next clash, tomorrow, October 1, at 12:15 AM IST.
La Liga club Girona FC Sign New Sponsorship Deal with HYLO
The LALIGA unit, Girona FC have announced a new sponsorship deal with the pharmaceutical company Brill Pharma, responsible for the distribution in Spain of the HYLO range, which belongs to the German group Ursapharm.
According to the contract, which is valid through the end of the current campaign, HYLO’s branding will be stitched on the first team’s playing shirt sleeves and training uniforms.
This arrangement will not only be advantageous to the club but will also raise the profile of the HYLO brand and Brill Pharma among Girona FC’s ardent supporters as well as in the wider soccer community. This partnership illustrates the club’s dedication to excellence and its readiness to work with top companies in the industry. In Spain, the HYLO line of dry eye care products is the industry standard.
Back in August, Girona FC also developed a sponsorship deal with the Australia-headquartered forex and contract for differences (CFDs) broker, Axi. The City Football Group (CFG)-owned side is doing exceptionally well in the league, as it is second behind FC Barcelona in the standings with 19 points in seven games. The team will next take on the third-placed Real Madrid tonight, which will possibly clear out the situation at the top of the table for now.
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