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Burnley FC strengthen sponsorship portfolio with addition of GoE Wellness

The English Premier League outfit, Burnley FC have inked a sponsorship deal with an online fitness platform, GoE Wellness.

As part of the deal, the brand has been named the club’s official wellness partner.

The organisation was founded to make a difference and offer a complete wellness experience, such as the well-being of the environment. This also includes a holistic approach to health and well-being. Products and online programs are mainly centered on their four main wellness pillars: Active, Rest, Nutrition, and Beauty. They provide people with the skills, strategies, and activities they need to better their wellness journeys.

Moreover, GoE Wellness will also assist the players, personnel, and supporters. As a partner, the firm will receive exposure at Turf Moor on matchdays via in-stadia advertising and will provide unique activations for spectators within the stadium during the 2023/24 season.

The GoE well-being alliance seeks to enhance the overall health, recuperation, and performance of players, ensuring long-term success at the club. Further, it also includes a wide range of resources to help achieve the perfect balance in life, from online workshops and nutritious and tasty recipes to healthy and natural items.

Burnley FC, Head of Commercial, Marcus Mellor, said, “We are very pleased to welcome GoE Wellness to Burnley FC as our Official Wellness Partner. It’s exciting to team up with such an innovative company to harness the power of sport and commit to helping our staff, players, and fans live healthier lives. The partnership will help us benefit from GoE Wellness’ comprehensive approach to health and well-being, helping us to make sustainable changes and provide a vital contribution to our achievements both on and off the pitch.”

GoE Wellness, Co-Founder, Ross Farrow, said, “We are incredibly proud to partner with Burnley FC as their Official Wellness Partner. At GoE Wellness, we strive to make a difference in people’s lives by providing a holistic, small-steps approach to health and well-being. This collaboration allows us to extend our mission and support not only the players and staff but also the dedicated fans and community of Burnley.

“This partnership represents the start of a journey toward wellness excellence, and we are excited about the possibilities it holds. Together, we will create a legacy of well-being that pushes boundaries and contributes to a healthier, happier, and more successful future for all.”

The club also inked sponsorship deals with Sports Interactive’s Football Manager, Soccer Supplement, Omnia Group Services, BK8 and W88 ahead of the 2023–24 season.

The team will make its English top-flight return on August 12 against the defending champions Manchester City. After winning the EFL Championship in 2022-23, the Clarets will look to cement their place in England’s premium football competition.

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Marketing & Sponsorship

Improving Galloper Can Put Fire Back In Yip’s Heart

Improving Galloper Can Put Fire Back In Yip’s Heart

SURELY nothing can be more disheartening for a stable, and one that are in the middle of a purple patch at present, suddenly to find their star galloper is being transferred to another yard.

That has happened to trainer Dennis Yip, who has saddled winners at three out of the last four meetings but has lost last season’s Hong Kong Derby hero Massive Sovereign to up-and-coming trainer David Eustace.

Unfortunately, that is trait in HK racing, where loyalty has little or no meaning to those closely connected within the sport, and it’s a matter of taking it on the chin and moving on.

Former champion trainer Yip, who has held a licence for over 20 years, is experienced enough to shrug his shoulders and get on with the job of training winners, and he will look to his handful of gallopers lined-up at the Valley to put a smile back on his face.

It is interesting that champion jockey Zac Purton is aboard three of his contenders, and all can be given strong chances.

Former Australian galloper and Group Two placed Noisy Boy will relish stepping up to 11 furlongs in the Mars Handicap (11.10am), while View Of The World may appreciate the step back in distance for his first foray at the city track in division two of the Jupiter Handicap (12.40pm) over six furlongs.

The Yip and Purton partnership will surely be confident that the improving NORTHERN FIRE BALL can finally deliver in the first division of the Jupiter Handicap (11.40am), over the same trip.

The Australian-bred speedster has been hindered by a series of double-figure draws in recent races, and it probably cost him success when just denied in the closing stages over the course and distance last month.

This time the gods have been kind, allocating him gate two, which should allow him to bounce out in front and hopefully not see another rival.

 

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Marketing & Sponsorship

Mayor Khan: London Will Be Capital For Women’s Sport In 2025

Mayor Khan: London Will Be Capital For Women’s Sport In 2025

London will be the “undisputed global capital for women’s sport” next year, the city’s Mayor Sadiq Khan has said.

The Women’s Rugby World Cup final at Twickenham on September 27 will round off an exciting series of events in the city.

England go into that tournament hoping to topple world champions New Zealand, and will tune up in the Six Nations in the spring. Their concluding match in that competition will also be held at Twickenham, on April 26.

The World Cup final in London is set to have a world-record attendance for a one-day women’s rugby event.

England’s footballers will warm up for their Euros defence in the summer by facing world champions Spain in a Nations League match at Wembley on February 26, while in June, Queen’s Club in west London will host a women’s tournament prior to Wimbledon for the first time in more than 50 years.

England’s cricketers take on India in a T20 international on July 4 at The Oval and a one-day international on July 19 at Lord’s. The Oval will also host finals day of the new women’s T20 Blast on July 27.

Khan said: “I’m so excited that London is set to be the undisputed global capital for women’s sport in 2025, with some of the world’s biggest events coming to our city next year.

“I am delighted that we will be playing host to the Women’s Rugby World Cup, while we will also see the historic return of women’s tennis to the Queen’s Club. This is in addition to world-class women’s cricket, football, netball, hockey, basketball and athletics in the capital.

“I would urge Londoners to take up the opportunity to attend some of these amazing events, cheering on our top athletes and sportswomen. Ensuring London hosts many of the world’s leading sporting events is an important part of our work building a better London for everyone.”

The Netball Super League Grand Final will be played at the O2 Arena on July 6 while female stars will also feature prominently at the London Athletics Meet on July 19.

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Marketing & Sponsorship

Fifa President Branded ‘A Chancer’ Over £1,750 Club World Cup Tickets

Fifa President Branded ‘A Chancer’ Over £1,750 Club World Cup Tickets

Fifa has been slammed by football fans after the first ticket prices for next year’s Club World Cup were published, with the cheapest seats available for the final costing £700 ($890).

The prices, listed on Bayern Munich’s website, go up to £1,755 ($2,230) for lower-tier seats at the final, which will be played at the MetLife Stadium in New Jersey.

In response, the Football Supporters’ Association called Fifa president Gianni Infantino “an absolute chancer” in a post on social media.

The prices published by Bayern, one of 32 clubs set to play in the first edition of the revamped competition, showed that their group stage tickets range from £35 ($45) to £127 ($161).

Prices rise steeply in the knockout stages of the Club World Cup, starting at £220 ($279) for the quarter-finals and £414 ($526) for the semi-finals.

Fifa’s website says that tickets for some group stage matches will be available for £24 ($30) plus taxes and fees, but it has not yet published a full list of prices for all games.

The first phase of ticket sales is due to begin on Thursday and run until mid-January. Seats are being sold on a first come, first served basis and Fifa said it expected them to “go fast”.

A presale window opened on Tuesday for the 12 host venues, which also include Miami’s Hard Rock Stadium, Audi Field in Washington DC and LA’s Rose Bowl Stadium.

Further sales are set to take place through the clubs participating in the Club World Cup from January. England’s representatives will be Manchester City and Chelsea.

Manchester City face group games against Juventus, Al Ain and Wydad AC, while Chelsea will meet Flamengo, Club Leon and Esperance.

Fifa and Infantino could face a further backlash after it emerged that dynamic pricing will also be used in the sales process for the Club World Cup.

The sales method gained notoriety earlier this year when Oasis used it to maximise returns from ticket sales for their reunion tour in 2025.

 

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