CFI signs principal partnership deal with Shefield United

CFI Financial Group and Sheffield United are delighted to announce a significant commercial partnership for the upcoming Premier League 2023/24 season.

The Dubai-headquartered global multi-asset broker, CFI Financial Group, has agreed to an initial one-year term Premier League principal partnership with the Blades to become the club’s front-of-shirt sponsor.

The agreement recognizes Sheffield United’s place at the highest level of the English game, which has a global audience of over three billion through television, online, and social media. Established 25 years ago, CFI Financial Group has developed into an award-winning global online trading provider with regulated entities in London, Larnaca, Beirut, Amman, Dubai, Cairo, and other regions.

CFI offers highly competitive trading conditions with spreads from zero pips, commissions as low as zero on major pairs, fast execution, and no minimum deposit to trade thousands of financial instruments across Stocks, Forex, Commodities, Indices, ETFs, and other asset classes. In addition, the Group is renowned for its excellent client support, daily technical reports, free webinars, and dedicated account managers, ensuring a best-in-class trading experience for clients in over 100+ countries.

Sheffield United’s Head of Commercial, Paul Reeves, said: “We have worked extremely hard to get CFI on board as we begin our journey back in the Premier League. Having an international sponsor as our principal partner shows the global attraction of the club both on and off the pitch. We extend our thanks to Hisham Mansour and his team at CFI for their commitment to secure this new partnership”.

Hisham Mansour, Co-founder and Managing Director of CFI Financial Group, also expressed the sponsorship’s significance from a strategic perspective: “We are honoured to have a relationship with a club that has such a rich tradition and history in the game of football. Sheffield is the birthplace of football, and we are excited to be at the beginning of another new chapter in the club’s story. Sheffield United and the Premier League offer worldwide exposure for our business, and that is something we are very keen to embrace. We are proud to be the Principal Partner and Official Financial Trading Partner and hope this collaboration will be mutually beneficial.”

The Blades will proudly wear the CFI brand on their shirts for the final pre-season fixture tomorrow when they take on German Bundesliga opposition VfB Stuttgart.

Replica home shirts will be available to purchase in-store from Friday, 11th August 2023, and online from Monday, 14th August 2023.