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FC Union Berlin net sponsorship deal with Paramount+

The Bundesliga unit, 1. FC Union Berlin have announced a new sponsorship deal with the premium streaming service, Paramount+.

Following this deal, the brand is set to serve as the main sponsor of the German club.

In accordance with the agreement, the men’s professional side will have the Paramount+ emblem on their shirts while competing in the Bundesliga, DFB Cup, and for the first time in the club’s long history, the UEFA Champions League.

Moreover, the logo of Paramount+ will also be displayed on the advertising boards at the An der Alten Försterei stadium, the home of the side which came fourth in the 2022-23 Bundesliga season.

A paid-on-demand video service, Paramount+ is wholly owned and operated by Paramount Global. The Paramount Media Networks, CBS Media Ventures, and Paramount Pictures collections make up the majority of the service’s content. Nevertheless, it also includes extras like live sports coverage, original television shows and movies, and more.

To add more to this deal between both parties, Union’s digital platforms will also feature advertisements for Paramount+, the digital subscription video streaming service from Paramount. This will increase publicity and reach for Paramount+ and its fantastic arrangement of popular shows, popular films, and exclusive originals throughout Germany.

Jan Boysen, Managing Director Marketing and Sales of 1. FC Union Berlin, said, “With Paramount+ we were able to win a renowned international partner for us as we continue our successful path of the last years. We are very much looking forward to the cooperation and of course to featuring the iconic logo on our new jerseys.”

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Marketing & Sponsorship

Liverpool Sign $77.36 million Adidas Deal To Replace Nike

Liverpool Sign $77.36 million Adidas Deal To Replace Nike

Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike.

The club previously sported Adidas kits between 1985 to 1996, and again between 2006 and 2012. Liverpool did not say how long the new Adidas deal would be. British media reports previously said it was a five-year agreement worth more than £60 million per year.

The Premier League record kit deal belongs to Manchester United after they signed a £90m-per-year contract with Adidas in July 2023.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family,” Liverpool chief executive Billy Hogan said in a statement on Monday.

“We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time. adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

 

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Marketing & Sponsorship

Lagos Sports Commission DG, Gaslink Commission Newly Refurbished Elegbata Sports Centre

Lagos State Sports scores another milestone in the public/private partnership with the recently commissioned Elegbata Sports Centre, Elegbata on Lagos Island.

Director General Lekan Fatodu led top management staff of the Lagos State Sports Commission to the Elegbata Sports Centre for the brief commissioning of the sports centre.

Also on hand was the Managing Director, Gas Distribution Axxela, Kehinde Alabi who also came along with some staff of the company.

Sports Marketing International reports that Gaslink refurbished the playing turf, perimeter fence, spectator gallery stand, and improved the overall aesthetic of the sports centre.

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Marketing & Sponsorship

Niger Delta Sports Festival: Akwa Ibom ready to host – Gov Umoh Eno

 

The maiden edition of the Niger Delta Sports Festival has received a major boost with the assurance by the Akwa Ibom State Government of its readiness to host.

The State Governor, His Excellency, Pastor Umoh Eno, gave the assurance on Thursday during a courtesy visit by the management of the Niger Delta Development Commission led by the Managing Director, Dr Sam Ogbuku, accompanied Executive Director, Sector Directors, and the Project Consultants, Dunamis Icon, to brief the Governor on the objectives for instituting the multi sports competition and plans for its successful realisation.

Thanking the NDDC for initiating the festival and choosing Akwa Ibom State as host of the maiden edition, Gov Enoh said the visit by the NDDC shows it’s seriousness on the project.

“We thank you for the privilege to host. Your visit shows your seriousness, and there is no way we will reject it.

“The festival will promote the unity in our diversity and also help the local economy through the various commercial activities, from patronage of hotels, food, transportation and other things involved.

“We will set up a small committee to work with you to deliver the event. We look forward to welcoming the Niger Delta, and together, we will have a good time.”

On the availability of required sports facilities, the governor expressed pleasure that successive administrations in the state have contributed to the stock.

“These facilities have come through the combination of works done by each administration. The Godswill Akpabio Stadium done by our present Senate President has stood the test of time, and it also takes great efforts to maintain and sustain it.”

L-R: MD of NDDC, Dr Sam Ogbuku; Akwa Ibom State Governor, His Excellency, Pastor Umoh Eno; NDDC Executive Director of Projects, Sir Victor Antai; and Exective Director, Corporate Services, Hon Ifedayo Abegunde

 

Earlier in his address, the NDDC Managing Director said the key objectives of the initiative is to foster regional integration, project the identity of the region as a leader in Nigerian sports, and support the partner the states in the discovery and harnessing of talents for the attainment of gainful sporting careers and national excellence in international competitions.

“The Niger Delta is a leading sports hub in Nigeria. The region has produced great sports legends, but when we do not do something to sustain that, there will be a decline.

“We have done very well in our interventions on roads, bridges, education, health, the provision of infrastructure in various other sectors, and as we mark the 25th anniversary of the NDDC, we are starting with intervention in sports.

“We have had a meeting with the commissioners for sports of the nine states, and they are excited and confirmed their participation in the festival.”

“We chose Akwa Ibom after having confirmed that the state has the facilities for competition in the featured sports and we would only need to do a few touches on some of them, with the Godswill as the main venue.”

Rhe NDDC entourage included Sir Victor Antai, Executive Director, Projects; Hon Ifedayo Abegunde, Executive Director, Corporate Services; Apostle Edikan Nkono, Akwa Ibom representative on the board of the NDDC; Directors of various operational departments; Sir Itiako Ikpokpo, Chairman of Dunamis Icon Limited, and other officers of the company.

The Niger Delta Sports Festival is scheduled for April 1 to 8, 2025, with Uyo as the host city.

The activities would start with state trials and selection process, which the organisers say would begin from the local government areas and across the 85 federal constituencies in the region.

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