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FIFA enhances global reach for Women’s World Cup with broadcast deals

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The central governing body for world football, FIFA has announced that it has established a global network of broadcast partners for the FIFA Women’s World Cup 2023 following the completion of various arrangements in Asia.

Free-to-air agreements with NHK in Japan and CCTV in China PR were recently concluded. Sales were completed in Central Asia (Saran Media Group), Chinese Taipei (ELTA), Hong Kong (PCCW), the Maldives (Medianet), Mongolia (Content Distribution LLC), and the Philippines (Cignal TV) prior to Thursday’s start in Australia and New Zealand. This indicates that the event, which got underway with unprecedented attendance in both host nations, would be aired in over 200 territories, via 130 broadcasters, and FIFA+ in the rest regions.

Following this announcement, the tournament is now set to be covered by at least 70 broadcasters. FIFA made the decision to sell the media rights on a standalone basis wherever possible in order to hasten the commercialization of the women’s game. This decision increased earnings from a variety of media partners, both new and established.

FIFA, Chief Business Officer Romy Gai, said, “We are delighted with the final sales result, which will ensure the FIFA Women’s World Cup 2023 is one of the greatest sporting events ever and will be viewed in every corner of the world. We saw from the tournament in France in 2019 that women’s football presented a huge opportunity, which is why we took the decision to sell the rights for 2023 on a standalone basis.

“That decision has now been fully justified. We are especially happy that the tournament is widely available on free-to-air which gives us the chance to attract new audiences for women’s football. The revenues from the FIFA Women’s World Cup 2023 will be entirely reinvested in women’s football, helping it to develop still further in the future.”

FIFA has utilised the chances provided by social media throughout the sales process to bring value and connect with younger consumers. These have culminated in the first-ever agreement with a social media site, TikTok, for specialised social media material, such as behind-the-scenes videos.

In several countries, like Japan, Brazil, Indonesia, and Thailand, FIFA is streaming the full competition live on its own network FIFA+, which was introduced last year. The Final of the FIFA Women’s World Cup Australia & New Zealand 2023 will take place in Sydney’s Stadium Australia on August 20. The 64 games played by the 32 teams will take place in ten stadiums spread across nine host cities.

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Marketing & Sponsorship

DFB Betting Partner Interwetten Stops Making Markets In German Amateur Football

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Germany-based bookmaker Interwetten, a partner of the DFB, has stopped offering betting markets for all amateur matches in the country.

The decision was taken after news last month that police in Germany confirmed they are investigating potential betting related match-fixing in 17 lower-league matches.

Matches being investigated were from Germany’s professional third division (3. Liga), semi-professional fourth tier (Regionalliga) and amateur fifth tier (Oberliga). Authorities said they are looking into suspicious refereeing decisions and unusual behaviour from goalkeepers and defenders.

As well as pulling betting markets from the men’s and women’s amateur game (both on their domestic and international platforms), Interwetten have tightened their betting registration rules.

German-based customers can no longer register for its international platform, and international gamblers cannot register on the German platform.

“We very much welcome this decision by Interwetten,” says Dr. Holger Blask, CEO of DFB GmbH & Co. KG.

“This shows the partner’s sense of responsibility. We are both convinced that a controlled sports betting market with licensed sports betting providers ensures proper game play and thus the integrity of sporting competition, as well as best taking player protection into account.”

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Adidas Release Absolutely Stunning Jude Bellingham Signature Predator

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Adidas has unveiled its first ever Predator football boot in collaboration with Jude Bellingham, Named ‘Belligold’, the England midifelder helped design the premium look and colourway, with the Adidas Preadator Elite x Jude Bellingham set to debut at Estadio de Balaídos as Real Madrid take on Celta Vigo at the weekend.

Along with the Predator unveiling, Adidas has also released a signature Gazelle trainer and another Bellingham Originals clothing collection. There’s a consistent theme throughout, as the 21-year-old continues to take world football by storm. What most will care about, though, is the stunning Predators…

Featuring the soon-to-be iconic ‘JB’ logo – Jude Bellingham’s initials, of course – on the fold-over tongue, the Adidas Predator Elite comes in a sleek black and gold colourway with subtle detailing and accents throughout.

Winning the Champions League and La Liga in his first season at Real Madrid is certainly the inspiration for that colourway, and is further emphasised by the catching gold outsole adorning the soleplate the boot. Bellingham’s La Liga Player of the Year award is just reason for the gold and black colourway, too.

 

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Brazil Cracks Down On Unlicensed Bookmakers’ Club Sponsorships

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The Brazilian Football Confederation (CBF) said it will enforce a ban on club sponsorship by bookmakers across all levels of Brazilian football starting last Friday (11 October).

Clubs and leagues have been instructed to end deals with operators lacking approval from the Secretariat of Prizes and Bets (SPA), following orders from the Ministry of Finance.

This move affects five Série A clubs, including Grêmio, Corinthians, Bahia, and Palmeiras, all of which are sponsored by Esportes da Sorte – the company challenging the SPA’s licensing process.

Athletico Paranaense has already suspended its sponsorship with the company, though other clubs maintain their partnerships.

The CBF’s decision aligns with Brazil’s broader effort to regulate betting through a new licensing regime, aimed at controlling the rapidly growing sports betting market in the country.

The SPA has issued 90 licenses but faced criticism from betting companies left out of the process, such as Esportes da Sorte, which only holds a state-level license from Rio de Janeiro, now invalid nationally due to a recent ruling.

Brazil has been plagued by allegations of betting related match-fixing with the unlicensed betting market impacting not only the sporting integrity of Brazilian football but also the country’s broader economic and legal framework.

However, betting sponsorships have quickly become a crucial revenue source for many clubs.

The lights-out approach adopted by Brazil’s regulators differs from that in Europe where regulators have generally given betting operators more time to comply with new regulations amid growing concerns of the need to increase consumer protections. In Brazil the issue has been that regulation has not been fast enough to keep up with the explosion of bookmakers in the market and the clubs’ financial ecosystems.

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