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FIFA enhances global reach for Women’s World Cup with broadcast deals

The central governing body for world football, FIFA has announced that it has established a global network of broadcast partners for the FIFA Women’s World Cup 2023 following the completion of various arrangements in Asia.

Free-to-air agreements with NHK in Japan and CCTV in China PR were recently concluded. Sales were completed in Central Asia (Saran Media Group), Chinese Taipei (ELTA), Hong Kong (PCCW), the Maldives (Medianet), Mongolia (Content Distribution LLC), and the Philippines (Cignal TV) prior to Thursday’s start in Australia and New Zealand. This indicates that the event, which got underway with unprecedented attendance in both host nations, would be aired in over 200 territories, via 130 broadcasters, and FIFA+ in the rest regions.

Following this announcement, the tournament is now set to be covered by at least 70 broadcasters. FIFA made the decision to sell the media rights on a standalone basis wherever possible in order to hasten the commercialization of the women’s game. This decision increased earnings from a variety of media partners, both new and established.

FIFA, Chief Business Officer Romy Gai, said, “We are delighted with the final sales result, which will ensure the FIFA Women’s World Cup 2023 is one of the greatest sporting events ever and will be viewed in every corner of the world. We saw from the tournament in France in 2019 that women’s football presented a huge opportunity, which is why we took the decision to sell the rights for 2023 on a standalone basis.

“That decision has now been fully justified. We are especially happy that the tournament is widely available on free-to-air which gives us the chance to attract new audiences for women’s football. The revenues from the FIFA Women’s World Cup 2023 will be entirely reinvested in women’s football, helping it to develop still further in the future.”

FIFA has utilised the chances provided by social media throughout the sales process to bring value and connect with younger consumers. These have culminated in the first-ever agreement with a social media site, TikTok, for specialised social media material, such as behind-the-scenes videos.

In several countries, like Japan, Brazil, Indonesia, and Thailand, FIFA is streaming the full competition live on its own network FIFA+, which was introduced last year. The Final of the FIFA Women’s World Cup Australia & New Zealand 2023 will take place in Sydney’s Stadium Australia on August 20. The 64 games played by the 32 teams will take place in ten stadiums spread across nine host cities.

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Marketing & Sponsorship

Improving Galloper Can Put Fire Back In Yip’s Heart

Improving Galloper Can Put Fire Back In Yip’s Heart

SURELY nothing can be more disheartening for a stable, and one that are in the middle of a purple patch at present, suddenly to find their star galloper is being transferred to another yard.

That has happened to trainer Dennis Yip, who has saddled winners at three out of the last four meetings but has lost last season’s Hong Kong Derby hero Massive Sovereign to up-and-coming trainer David Eustace.

Unfortunately, that is trait in HK racing, where loyalty has little or no meaning to those closely connected within the sport, and it’s a matter of taking it on the chin and moving on.

Former champion trainer Yip, who has held a licence for over 20 years, is experienced enough to shrug his shoulders and get on with the job of training winners, and he will look to his handful of gallopers lined-up at the Valley to put a smile back on his face.

It is interesting that champion jockey Zac Purton is aboard three of his contenders, and all can be given strong chances.

Former Australian galloper and Group Two placed Noisy Boy will relish stepping up to 11 furlongs in the Mars Handicap (11.10am), while View Of The World may appreciate the step back in distance for his first foray at the city track in division two of the Jupiter Handicap (12.40pm) over six furlongs.

The Yip and Purton partnership will surely be confident that the improving NORTHERN FIRE BALL can finally deliver in the first division of the Jupiter Handicap (11.40am), over the same trip.

The Australian-bred speedster has been hindered by a series of double-figure draws in recent races, and it probably cost him success when just denied in the closing stages over the course and distance last month.

This time the gods have been kind, allocating him gate two, which should allow him to bounce out in front and hopefully not see another rival.

 

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Mayor Khan: London Will Be Capital For Women’s Sport In 2025

Mayor Khan: London Will Be Capital For Women’s Sport In 2025

London will be the “undisputed global capital for women’s sport” next year, the city’s Mayor Sadiq Khan has said.

The Women’s Rugby World Cup final at Twickenham on September 27 will round off an exciting series of events in the city.

England go into that tournament hoping to topple world champions New Zealand, and will tune up in the Six Nations in the spring. Their concluding match in that competition will also be held at Twickenham, on April 26.

The World Cup final in London is set to have a world-record attendance for a one-day women’s rugby event.

England’s footballers will warm up for their Euros defence in the summer by facing world champions Spain in a Nations League match at Wembley on February 26, while in June, Queen’s Club in west London will host a women’s tournament prior to Wimbledon for the first time in more than 50 years.

England’s cricketers take on India in a T20 international on July 4 at The Oval and a one-day international on July 19 at Lord’s. The Oval will also host finals day of the new women’s T20 Blast on July 27.

Khan said: “I’m so excited that London is set to be the undisputed global capital for women’s sport in 2025, with some of the world’s biggest events coming to our city next year.

“I am delighted that we will be playing host to the Women’s Rugby World Cup, while we will also see the historic return of women’s tennis to the Queen’s Club. This is in addition to world-class women’s cricket, football, netball, hockey, basketball and athletics in the capital.

“I would urge Londoners to take up the opportunity to attend some of these amazing events, cheering on our top athletes and sportswomen. Ensuring London hosts many of the world’s leading sporting events is an important part of our work building a better London for everyone.”

The Netball Super League Grand Final will be played at the O2 Arena on July 6 while female stars will also feature prominently at the London Athletics Meet on July 19.

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Fifa President Branded ‘A Chancer’ Over £1,750 Club World Cup Tickets

Fifa President Branded ‘A Chancer’ Over £1,750 Club World Cup Tickets

Fifa has been slammed by football fans after the first ticket prices for next year’s Club World Cup were published, with the cheapest seats available for the final costing £700 ($890).

The prices, listed on Bayern Munich’s website, go up to £1,755 ($2,230) for lower-tier seats at the final, which will be played at the MetLife Stadium in New Jersey.

In response, the Football Supporters’ Association called Fifa president Gianni Infantino “an absolute chancer” in a post on social media.

The prices published by Bayern, one of 32 clubs set to play in the first edition of the revamped competition, showed that their group stage tickets range from £35 ($45) to £127 ($161).

Prices rise steeply in the knockout stages of the Club World Cup, starting at £220 ($279) for the quarter-finals and £414 ($526) for the semi-finals.

Fifa’s website says that tickets for some group stage matches will be available for £24 ($30) plus taxes and fees, but it has not yet published a full list of prices for all games.

The first phase of ticket sales is due to begin on Thursday and run until mid-January. Seats are being sold on a first come, first served basis and Fifa said it expected them to “go fast”.

A presale window opened on Tuesday for the 12 host venues, which also include Miami’s Hard Rock Stadium, Audi Field in Washington DC and LA’s Rose Bowl Stadium.

Further sales are set to take place through the clubs participating in the Club World Cup from January. England’s representatives will be Manchester City and Chelsea.

Manchester City face group games against Juventus, Al Ain and Wydad AC, while Chelsea will meet Flamengo, Club Leon and Esperance.

Fifa and Infantino could face a further backlash after it emerged that dynamic pricing will also be used in the sales process for the Club World Cup.

The sales method gained notoriety earlier this year when Oasis used it to maximise returns from ticket sales for their reunion tour in 2025.

 

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