PUMA and AC Milan have just presented their new away jersey for the 2023/24 campaign and it’s designed to celebrate Milan’s place at the intersection of football, fashion, and design.
The new kit is based on the club’s jersey from 1910, the year the team played in its first-ever white kit. The away theme quickly became an iconic part of AC Milan’s identity, earning the nickname, “The Lucky One,” thanks to its success in six European finals. Now, PUMA and AC Milan have presented a new take on the jersey, with the kit taking distinct features of the Milan crest and forming it into an all-over pattern inspired by the fashion houses of Milan and traditional fashion patterns.
Arriving in authentic and replica versions, the former has been crafted with cutting-edge technology to provide optimal performance on the pitch. For example, the shirt is engineered with a ULTRAWEAVE fabric, with it also boasting a structured, four-way stretch design that reduces weight and friction — this allows players to move freely and comfortably.
Meanwhile, the replica version of the kit is made with polyester and equipped with dryCELL sweat-wicking technology to keep players dry and comfortable. Both jerseys are made with 100% recycled materials, excluding the trims and decorations, as Milan and PUMA continue to play toward a more sustainable future.
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