Marketing & Sponsorship
Nike pays tribute to Beatles at Open Championship
Whenever a Major championship comes around, you can be sure that brands are going to release special editions of their equipment, with Nike no different. At the three men’s Majors, we saw Brooks Koepka wearing limited edition versions of the Nike Air Zoom Infinity Tour NEXT% NRG, with the iconic manufacturer now taking inspiration from one of the biggest bands to ever grace the planet, for The 151st Open Championship.
Being staged at Royal Liverpool, it’s only right that inspiration is drawn from The Beatles, with three models of golf shoes receiving a redesign with the words ‘Play To Live’ adorning the Nike Swoosh.
The models in question are the Air Max 1 ’86 OG G NRG, Nike Air Zoom Victory Tour 3, Nike Air Zoom Infinity Tour NEXT% and Nike Infinity Ace NN NRG, which all have design features relating to one of the most influential bands of all time.
It’s not as if The Beatles weren’t golf fans either, with the band using golf as a backdrop for their 1964 single cover: ‘Eight Days A Week / I’m A Loser’. In the image, Paul McCartney is seen cross-legged whilst yielding an old putter, whilst the other three members are stood next to him as he putts.
Along with the Air Max 1, there is also the Nike Infinity Ace NN NRG, Zoom Victory Tour 3 and Air Zoom Infinity Tour NEXT%, which also have ‘Live To Play’ on the Swoosh, as well as ‘Play To Live’ on the sole. Currently, at The Open, Rory McIlroy has been spotted wearing them, specifically the Zoom Victory Tour 3.
They are already on sale to the public and you can expect Nike staffers to be wearing them during the week of The Open as the world’s elite make their way to Royal Liverpool for the final men’s Major of the year.
Source: golfmonthly.com
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