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FIFA, TikTok in partnership deal over 2023 Women’s World Cup content

The international football governing body, FIFA, has partnered with the entertainment content creation platform, TikTok.

This new arrangement has been developed for multiple digital activations ahead of the Women’s World Cup 2023 in Australia & New Zealand.

The competition, which will run from July 20 to August 20, will profit from a specially selected section hub on TikTok where the Chinese company will share highlights, updates, and the biggest moments from the sporting event, in addition to the complete match schedule that will cover Australia and New Zealand.

The exclusive behind-the-scenes film will also be used, including some of the players in pre-match content showcasing the event and the work that has gone into it. TikTok personalities will also be enabled to produce more FIFA-branded content.

Similar sports agreements have also been made by TikTok in other places, with some of its most famous partnerships being with Major League Soccer (MLS) and the Women’s Six Nations, as well as last year’s women’s football awareness campaign in association with the Women’s Euros.

FIFA Secretary General, Fatma Samoura, said, “We’re thrilled that TikTok has chosen FIFA to provide dedicated, creative and entertaining video content throughout what’ll be a groundbreaking FIFA Women’s World Cup. Our teams will be making use of the best formats and tone of voice to promote women’s football and reach a young and diverse audience that’s keen to consume and engage with football. This innovative agreement confirms that we represent a much-loved brand amongst the younger generations and it’s proof of our continued path to propose new forms of engagement.”

Harish Sarma, Global Head of Sports, TikTok, said, “By giving fans from around the world unique access to their favourite teams and players, TikTok has quickly become a go-to destination for women’s sports content. As we celebrate one of the biggest women’s sports events of the year, we’re excited to be working with FIFA to bring dedicated content from the Women’s World Cup to our global sports community, giving them a front row seat to all the action.

“Our collaboration with FIFA builds on our commitment to shine a greater spotlight on women’s sports while giving female players the equal representation and recognition they deserve.”

Marketing & Sponsorship

Lagos Sports Commission DG, Gaslink Commission Newly Refurbished Elegbata Sports Centre

Lagos State Sports scores another milestone in the public/private partnership with the recently commissioned Elegbata Sports Centre, Elegbata on Lagos Island.

Director General Lekan Fatodu led top management staff of the Lagos State Sports Commission to the Elegbata Sports Centre for the brief commissioning of the sports centre.

Also on hand was the Managing Director, Gas Distribution Axxela, Kehinde Alabi who also came along with some staff of the company.

Sports Marketing International reports that Gaslink refurbished the playing turf, perimeter fence, spectator gallery stand, and improved the overall aesthetic of the sports centre.

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Marketing & Sponsorship

Niger Delta Sports Festival: Akwa Ibom ready to host – Gov Umoh Eno

 

The maiden edition of the Niger Delta Sports Festival has received a major boost with the assurance by the Akwa Ibom State Government of its readiness to host.

The State Governor, His Excellency, Pastor Umoh Eno, gave the assurance on Thursday during a courtesy visit by the management of the Niger Delta Development Commission led by the Managing Director, Dr Sam Ogbuku, accompanied Executive Director, Sector Directors, and the Project Consultants, Dunamis Icon, to brief the Governor on the objectives for instituting the multi sports competition and plans for its successful realisation.

Thanking the NDDC for initiating the festival and choosing Akwa Ibom State as host of the maiden edition, Gov Enoh said the visit by the NDDC shows it’s seriousness on the project.

“We thank you for the privilege to host. Your visit shows your seriousness, and there is no way we will reject it.

“The festival will promote the unity in our diversity and also help the local economy through the various commercial activities, from patronage of hotels, food, transportation and other things involved.

“We will set up a small committee to work with you to deliver the event. We look forward to welcoming the Niger Delta, and together, we will have a good time.”

On the availability of required sports facilities, the governor expressed pleasure that successive administrations in the state have contributed to the stock.

“These facilities have come through the combination of works done by each administration. The Godswill Akpabio Stadium done by our present Senate President has stood the test of time, and it also takes great efforts to maintain and sustain it.”

L-R: MD of NDDC, Dr Sam Ogbuku; Akwa Ibom State Governor, His Excellency, Pastor Umoh Eno; NDDC Executive Director of Projects, Sir Victor Antai; and Exective Director, Corporate Services, Hon Ifedayo Abegunde

 

Earlier in his address, the NDDC Managing Director said the key objectives of the initiative is to foster regional integration, project the identity of the region as a leader in Nigerian sports, and support the partner the states in the discovery and harnessing of talents for the attainment of gainful sporting careers and national excellence in international competitions.

“The Niger Delta is a leading sports hub in Nigeria. The region has produced great sports legends, but when we do not do something to sustain that, there will be a decline.

“We have done very well in our interventions on roads, bridges, education, health, the provision of infrastructure in various other sectors, and as we mark the 25th anniversary of the NDDC, we are starting with intervention in sports.

“We have had a meeting with the commissioners for sports of the nine states, and they are excited and confirmed their participation in the festival.”

“We chose Akwa Ibom after having confirmed that the state has the facilities for competition in the featured sports and we would only need to do a few touches on some of them, with the Godswill as the main venue.”

Rhe NDDC entourage included Sir Victor Antai, Executive Director, Projects; Hon Ifedayo Abegunde, Executive Director, Corporate Services; Apostle Edikan Nkono, Akwa Ibom representative on the board of the NDDC; Directors of various operational departments; Sir Itiako Ikpokpo, Chairman of Dunamis Icon Limited, and other officers of the company.

The Niger Delta Sports Festival is scheduled for April 1 to 8, 2025, with Uyo as the host city.

The activities would start with state trials and selection process, which the organisers say would begin from the local government areas and across the 85 federal constituencies in the region.

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Marketing & Sponsorship

BetKing Gears Up for Its 7th Anniversary with Exciting Giveaways for Customers Across Nigeria

BetKing Gears Up for Its 7th Anniversary with Exciting Giveaways for Customers Across Nigeria

Seven years ago, a new chapter in Nigeria’s gaming industry began with the launch of BetKing. Built on a foundation of innovation and excellence, it has since risen to the top, transforming sports, virtual and casino gaming, creating opportunities for countless winners across the country.

As BetKing approaches its 7th anniversary on February 22, 2025, the journey has been nothing short of remarkable. What started as an ambition to provide a premium betting experience has evolved into a brand that champions empowerment, community development, and business growth. To mark the occasion, BetKing is giving back to the players who have been part of this incredible journey, offering exciting rewards worth over 50 million naira, including cash prizes, free bets, iPhones, PS5 consoles, and more throughout February 2025.

Nengi Akinola, Head of Marketing, BetKing, shares the excitement surrounding the anniversary celebrations: “BetKing is all about giving back to our customers, and our 7th anniversary is the perfect time to do just that. We are rolling out an exciting reward campaign, where players will have the opportunity to win fantastic prizes simply by engaging with our platform. From free bets to the latest smartphones and gaming consoles, we’re making it more rewarding than ever to bet with the best betting site in Nigeria.”

“Over the past seven years, BetKing has not only redefined sports betting in Nigeria but has also built a legacy of impact, innovation, and empowerment. Our journey has been fueled by the unwavering support of our customers, agents, and business partners. She added.

This anniversary reflects past successes and an opportunity to reward players who have made BetKing the best betting site in Nigeria. The brand’s commitment to its customers is evident in the scale of its reward campaign.

As one of the best betting apps in the market, BetKing continues to set the pace for a user-friendly, secure, and rewarding gaming experience. As the company looks ahead, the commitment to excellence, innovation, and customer satisfaction remains stronger than ever.

The anniversary rewards campaign runs from February 1st to 28th, 2025, and players can participate by placing bets via the BetKing website or mobile app for a chance to win.

For more details on how to join the celebration, visit www.betking.com. Here’s to seven years of winning, and many more to come.

 

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