Marketing & Sponsorship

Burnley FC renew sponsorship deal with betting platforms, BK8

Published

1 year ago

July 17, 2023

The English Premier League club, Burnley FC, has extended it partnership with one of Asia’s leading betting platforms, BK8.

As part of the deal, BK8 will continue to remain as the official training wear partner of the club for the 2023/2024 season.

As per the agreement, BK8’s logo will continue to appear on men’s and women’s training apparel, in addition to LED signage throughout Turf Moor and on the club’s digital channels.

The agreement was first inked in August 2022 in which the worldwide betting brand was named Burnley FC’s official training wear partner. Moreover, the agreement supported the community efforts of Burnley FC in the Community, the club’s official charity.

The corporation wanted to make a difference in the community and contributed funds to assist with the award-winning charity’s health and wellbeing programmes. BK8 has offered assistance to numerous club charitable activities throughout the season prior to the upcoming campaign.

Stuart Hunt, Burnley FC, Director, said, “Through our extended partnership with BK8 we look forward to collaborating and growing our brands together for the upcoming season. In addition to the training wear sponsorship, the company are supportive of our charitable activities and are passionate about growing women’s football, which are key strategic areas for us as a Club. We look forward to developing these areas together throughout the partnership.”

BK8 EMEA, Managing Director, Michael Gatt, said, “We are thrilled to further strengthen our strategic partnership with Burnley FC, a Club that exemplifies resilience and has shown great determination in achieving success throughout last season. The tenacity of the Club aligns perfectly with our company’s ambition. We are excited to continue collaborating with Burnley, both on and off the pitch, as we jointly develop initiatives within the community. The progress we have made over the past year inspires us to continue driving meaningful change, and we are committed to making a lasting and positive impact through our partnership.”

Salauddin Sinnakandu, CEO of Outlast Sports & Entertainment, said, “We are delighted to witness the successful continuation of this partnership. We are fully committed to fostering a strong, collaborative relationship and expanding this exceptional collaboration with the club and the brand.”

Author

Ambrose Ijeh

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Related Topics:BK8 Burnley FC EPL Vincent Kompany

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How To Stream AC Milan vs Liverpool Match Online For Free

Published

3 days ago

September 17, 2024

Ambrose Ijeh

How To Stream AC Milan vs Liverpool Match Online For Free

An online streaming service has exclusive rights to the big Champions League match – but it’s easy to watch it for free.

Liverpool will be returning to the Champions League on Tuesday night, hoping to get back to winning ways on the opening night of the new campaign, facing old foes AC Milan.

The side, who previously faced Milan in the 2005 and 2007, suffered a 1-0 defeat against Nottingham Forest on Saturday, so they will be hoping to get back to winning ways this week.

However, Milan have also had a tumultuous ride so far, with the team currently in 9th after four games, despite a solid 4-0 win over Venezia at the weekend.

It’s shaping up to be a thrilling match, then, with both teams having plenty to prove, and you can watch it for free on Amazon Prime Video.

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Ambrose Ijeh

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Marketing & Sponsorship

Record 6000 Runners Register For 3rd Lotus Bank Abeokuta 10km Run

Published

3 days ago

September 16, 2024

Ambrose Ijeh

Record 6000 Runners Register For 3rd Lotus Bank Abeokuta 10km Run

A record 6,000 runners, local and international from across the African continent and Nigeria have registered for the third Lotus Bank Abeokuta 10km Run slated for September 28, 2024, as the organisers, Nilayo Sports Management Limited guns for a bronze label status for the race.

The Chief Operating Officer of Nilayo Sports Management Limited, Mr. Ebidowie Oweifie, noted that the theme of this year’s edition of the Abeokuta 10km Race titled ‘For Greatness’ out is out to commemorate the birthday anniversary of the Egba paramount ruler, the Alake of Egbaland, Oba Adedotun Aremu Gbadebo 111, the 10km Run will flag off at Iyana Oloke at 6am and finish at The Alake Palace, Abeokuta.

Kenya’s Peter Nwaniki is the men’s race defending champion at a time of 28 minutes 14 seconds, while Shamila Kipsirir also of Kenya is the women’s defending champion. Nigeria’s race men’s defending champion is Francis James at 31minutes 08seconds, while the women’s defending champion is Patience Daylop at 36 minutes 31 seconds.

This edition of Abeokuta10km Race will be sponsored by Lotus Bank, FEBBS Premium Water, Fatgbems Petroleum Limited and Cash Token.

Author

Ambrose Ijeh

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Marketing & Sponsorship

Why Fifa Extended Lay’s Partnership For 2026, 2027 World Cups

Published

4 days ago

September 16, 2024

Ambrose Ijeh

Why Fifa Extended Lay’s Partnership For 2026, 2027 World Cups

Fifa has announced Lay’s as an official sponsor of both the 2026 World Cup and 2027 Women’s World Cup.

Deal covers brands including Lay’s, Doritos, Cheetos, Tostitos, Ruffles, Cracker Jack, PopCorners, Quaker and Gamesa
Lay’s to offer exclusive experiences, merchandise and consumer activations.

Brands secure exposure through matchday LED stadium display boards, press conference backdrops, fan zones, as well as in-store and digital promotions.

Snack giant to recognise and reward ‘fan of the match’ at games from both tournaments.

This global extension comes after Frito-Lay served as a regional supporter during the 2022 World Cup and as tournament supporter at the 2023 Women’s World Cup.

The deal sees Fifa add another US-based sponsor to the 2026 tournament, which is being co-hosted by Canada, Mexico and the US, after Bank of America joined the competition’s global sponsorship tier in a reported US$100 million deal.

“We’re delighted to extend this partnership with Lay’s and strengthen our collaboration as we head into a historic period for Fifa and the wider football community,” said Fifa president Gianni Infantino.

“After being involved in the last Fifa World Cup and Fifa Women’s World Cup, we’re proud that Lay’s has shared in our trust, vision and ideas for the development of the global game and has joined us on this journey into the future. Together, we will create special experiences for fans worldwide.”

Steven Williams, chief executive of Frito-Lay and Quaker North America, added: “Joining Fifa as a regional sponsor in 2022 was a landmark moment for Frito-Lay, and we’re incredibly proud to have laid the groundwork for the next step of making our partnership global.

“The Lay’s brand has a long history of bringing fans together through a shared love for the game, and we look forward to creating even more iconic moments as we continue to use our brands to unite and inspire Fifa World Cup and Fifa Women’s World Cup fans all over the world.”

With the US a huge commercial market for Fifa, soccer’s global governing body will look to add more American-based brands to the 2026 World Cup ahead of the tournament, which is scheduled to take place from 11th June to 19th July.